The Entire Twitter Ad Platform in 30 Minutes

I don’t work for Twitter. @ischafer

Most people follow 6 or more brands.Number of brands US Twitter users follow 1-5 33%Number of brands 6 - 20 36% 21- 30 12% 51+ 7% 0% 10% 20% 30% 40% % of Twitter users Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer

Followers want brands to talk to them. Reasons to follow a brand on Twitter discounts & promos 94% free stuff 88% fun & entertainment 87% updates on upcoming sales 79% access to exclusive content 79%stay informed on company news 69% learn about related topics 57% customer service 56% 0% 25% 50% 75% 100% % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

When brands talk, it has an impact.A brand’s followers are more likely to act. More likely to purchase 56%More likely to recommend 59%More likely to visit website 62% 0% 12% 25% 37% 50% 62% Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

Intel @intelThe #UltrabookHunt prizes have been found! Checkback soon for winner announcements and when thenext hunt begins intel.ly/lm4idM + Promoted by Intel

Intel @intel The #UltrabookHunt prizes have been found! Check back soon for winner announcements and when the next hunt begins intel.ly/lm4idM Promoted by IntelConnections are the new impressions. Ampliﬁcation is the new frequency.

Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads

40% 60% JUSTCREATE CONSUME

60% 40%PLATFORM PUBLISHER

Tips for #winning Twitter.

Be interesting.Copywriter interesting.

Tweets Twitter @twitter 1m For driving transactions. Bring value.

Tweets Twitter @twitter 1m For driving transactions.Bonobos @Bonobos 1mSale unlocked! Our awesome ﬁtting Oxfords are only $65 for thenext 24 hours. Get em while you can! bno.bs/oxfordsale#twixclusive Bring value.

Be exclusive.

(to engagement)

Don’t build silos.

Choose #hashtags wisely.

Think mobile.

Measure everything.Do the right research. No excuses.

And it works great with TV.

Q&A@ischafer@deepfocus

http://www.ianschafer.com	517
http://www.btigresearch.com	254
http://www.conseilsmarketing.com	182
http://flavors.me	169
http://elgg-dev.athabascau.ca	72
http://www.palcapital.com	65
http://www.deepfocus.net	52
http://digitalbastards.wordpress.com	36
http://jfhaft.squarespace.com	26
http://prodstaging.sophiaapp.com	24
http://localhost	20
http://feeds.feedburner.com	12
https://twitter.com	10
http://www2.fundacioninlea.org	8
http://dev.deepfocus.net	5
http://us-w1.rockmelt.com	4
http://local.deepfocus.net	4
http://palcapital.squarespace.com	2
http://es.flavors.me	2
http://www.twylah.com	1
http://10.76.240.90	1
http://presentationdocs.playableitems.demobo.com	1
http://www.rocktheboatmarketing.com	1
http://tweetedtimes.com	1

The Entire Twitter Ad Platform in 30 Minutes

by Deep Focus

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The Entire Twitter Ad Platform in 30 Minutes Presentation Transcript