Social Media for Social Good. Ian Schafer, CEO

Ian Schafer, CEO

“ Participation in online community membership has particularly dramatic effects on participation in social causes.”

75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).

40% say that they use the Internet at least monthly to participate in such communities.

87% of online community members are participating in social causes that are new to them since their involvement in online communities began.

94% said the Internet helps them become more informed about social causes.

21% of online community members said their involvement in non-profit organizations has increased.

How do we activate social media -- and make it successful ? And how does this apply to causes ?

identify develop engage + recruit promote + distribute empower participate

identify

develop

engage + recruit

promote + distribute

empower

participate

cause cause cause cause

the evolution of donated media then now

case study: the exponential action network

the ad

the widget

case study: smokey the facebook profile

What’s next? mobile open APIs platform interoperability applications and widgets social media targeting & measurement

mobile

open APIs

platform interoperability

applications and widgets

social media targeting & measurement

Who’s next?