Social Media for Social Good

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  • + Meleagon Ivan Caballero 4 months ago
    Hi Ian, Good job, congratulations!
    Is possible to have the presentation??
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Social Media for Social Good - Presentation Transcript

  1. Social Media for Social Good.
    • Ian Schafer, CEO
  2. “ Participation in online community membership has particularly dramatic effects on participation in social causes.”
  3. 75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).
  4. 40% say that they use the Internet at least monthly to participate in such communities.
  5. 87% of online community members are participating in social causes that are new to them since their involvement in online communities began.
  6. 94% said the Internet helps them become more informed about social causes.
  7. 21% of online community members said their involvement in non-profit organizations has increased.
  8. How do we activate social media -- and make it successful ? And how does this apply to causes ?
    • identify
    • develop
    • engage + recruit
    • promote + distribute
    • empower
    • participate
  9.  
  10. cause cause cause cause
  11. the evolution of donated media then now
  12. case study: the exponential action network
  13.  
  14. the ad
  15.  
  16.  
  17. the widget
  18. case study: smokey the facebook profile
  19.  
  20.  
  21.  
  22.  
  23. What’s next?
    • mobile
    • open APIs
    • platform interoperability
    • applications and widgets
    • social media targeting & measurement
  24. Who’s next?

+ Deep FocusDeep Focus, 2 years ago

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Presentation given at the Ad Council Partner Confer more

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