Social Media for Social Good

Social Media for Social Good.
Ian Schafer, CEO

“ Participation in online community membership has particularly dramatic effects on participation in social causes.”

75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).

40% say that they use the Internet at least monthly to participate in such communities.

87% of online community members are participating in social causes that are new to them since their involvement in online communities began.

94% said the Internet helps them become more informed about social causes.

21% of online community members said their involvement in non-profit organizations has increased.

How do we activate social media -- and make it successful ? And how does this apply to causes ?

identify
develop
engage + recruit
promote + distribute
empower
participate

cause cause cause cause

the evolution of donated media then now

case study: the exponential action network

the ad

the widget

case study: smokey the facebook profile

What’s next?
mobile
open APIs
platform interoperability
applications and widgets
social media targeting & measurement

Who’s next?

http://www.ianschafer.com	84
http://www.arkofhopeforchildren.org	82
http://arkofhopeforchildren.org	20
http://www.slideshare.net	16
http://ianschafer.typepad.com	4
http://www.socialmediaresearcher.blogspot.com	1
http://themediapipeline.blogspot.com	1
http://static.slideshare.net	1
http://www.weebly.com	1
http://ngotest.weebly.com	1

Social Media for Social Good

by Deep Focus on Oct 16, 2008

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