Web 2.0 & cyworld

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Web 2.0 & cyworld

  1. 1. Web 2.0 & Cyworld 2007.11.26. Hae Jin
  2. 2. Table of Contents 1. What is Web 2.0 2. Six Features of Web 2.0 3. Case study of Cyworld as Web 2.0 model
  3. 3. What is Web 2.0? Tim O’Reilly The common things survivors have after the doc-com bubble collapse in 2001 Web 2.0
  4. 4. Features of Web 2.0 1. The Web as Platform 2. Harnessing Collective Intelligence 3. Data as the Next Intel Inside 4. End of the SW Release Cycle 5. Easy-to-Use & -Change SW 6. Above a Single Device
  5. 5. 1. The Web as Platform Software Service Netscape Google 1) Selling Service, Not Software
  6. 6. 1. The Web as Platform -Focus on big firms -Fixed formats -Target small ones - Varied formats DoubleClick(Ad) Adsense(Ad) 2) Reach to the edges, to the long tail
  7. 7. 1. The Web as Platform Akamai(CDN) BitTorrent(P2P) 3) The more people, the better a service
  8. 8. 2. Harnessing Collective Intelligence -Links between pages -Users’ reviews PageRanks Amazon 1) Hyperlinks & Network Effects
  9. 9. 2. Harnessing Collective Intelligence -Social bookmark -Share my list -Most relevant DT -Linking blogs -Instant responses -Stronger bond del.icio.us Bloglines 2) The Wisdom of Crowds & RSS
  10. 10. 3. Data is the Next Intel Inside -Huge investments in navigation system -Selling the data to online map providers -”NavTeq Onboard” NavTeq Data is the sustainable asset
  11. 11. 4. End of the software Release Cycle -Daily operation -Updates Every 30 minutes Yahoo! Flickr Real time response & daily operation
  12. 12. 5. Easy-to-use & -change program SilverPhone iPhone Simplicity and Openness -Three keys -Target 4-50’s -Exclusive use -Block hackers
  13. 13. 6. Above a single device IPTV(HanaTV) From online to offline -Download through the internet -Online shopping, newspaper, search - Much more channels
  14. 14. 6. Above a single device Kindle (E-Book) From online to offline -Downloaded books -Much cheaper -Huge storage -Portability
  15. 15. Cyworld as Web 2.0
  16. 16. Brief History of Cyworld 1999.9 “ Mini Homepage” Grown to the Biggest Community Founded 2001.9 2002.10 FREECHAL started to charge users Cyworld members 0.3m ->18m 2003.3 “ Mini Room” 2003.8 Acquired by SK Communications
  17. 17. How Big? - 20 M members (one out of three Koreans) - Total Sale in 2006 – 100 B Won - Daily Sale of “Dotory(Nut)” – 0.3 B Won
  18. 19. Why Cyworld is Web 2.0? <ul><li>People form communities </li></ul><ul><li>People build online network </li></ul><ul><li>People are served with Service, not SW </li></ul>Social Networking Site 1. The Web as Platform
  19. 20. Why Cyworld is Web 2.0? <ul><li>Linking my closest friends in “closest kin” </li></ul><ul><li>“ Paper” plays the role of RSS </li></ul>Hyperlinks & RSS 2. Harnessing Collective Intelligence
  20. 21. Why Cyworld is Web 2.0? <ul><li>Tons of tiny decorating items </li></ul><ul><li>(Avatar, BGM, Skins, virtual products) </li></ul>Updates of Items Users Purchase 4. End of the SW Release Cycle
  21. 23. Why Cyworld is Web 2.0? <ul><li>Very easy to make a homepage </li></ul><ul><li>Decorate whatever I want </li></ul><ul><li>Linked to messenger “Nate on” </li></ul>“ Mini Homepage” & “Mini Room” 5. Easy-to-Use & -Change Program
  22. 24. Why Cyworld is Web 2.0? <ul><li>Nate on users log on Cyworld on the move </li></ul><ul><li>Monthly fixed price(3,000-3500 won) </li></ul><ul><li>Items in Cyworld be exchanged in real shop </li></ul><ul><li>(Only Nate on) </li></ul>Going into Mobile & Real World 6. Above the level of a single device
  23. 25. Why Cyworld isn’t Web 2.0? Tendency to be close and secluded No special data & privacy issue 3. Data is the Next Intel Inside
  24. 26. Cyworld 2.0 Multiple accounts(2-3) All forms available ; Café, club, mini homepage, blog Data storage
  25. 27. Conclusion Open Share Participate

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