ConAgra Profile 173 (previously 143) out of top 20 among food consumer products Fortune ranking (2007): Primarily in the U.S. Region involvement(2007): foodservice products such as sauces, seafood and prepared potatoes; and food ingredients such as seasonings, blends and flavorings refrigerated food products (hot dogs, bacon, ham, sausages, cold cuts, turkey products, ethnic foods, kosher products and meat alternative products) frozen foods (dinners, pizzas, turkeys, entrees, snacks, desserts, ice cream and potato products) branded foods; tomato products, cooking oils, popcorn, soup, puddings, meat snacks, canned vegetables, canned pasta, cocoa mixes and peanut butter for retail and deli customers Sector involvement(2007): Omaha, Nebraska & about 39,000 Headquarters & employees: ConAgra Foods & public Company name & Status :
ConAgra Must Do’s 1. Rewire ... to unleash a better way 2. Attack cost structure and enhance margins ... to fund growth 3. Optimize the portfolio ... to drive return on investment 4. Innovate ... to achieve sustainable growth 5. Exceed customer and consumer expectations ... to deliver the promise 6. Nourish our people ... to build an inclusive and winning culture
Strengths <ul><li>Strong presence </li></ul><ul><li>Trustworthy relations with local communities </li></ul>
Weaknesses <ul><li>Missing out on emerging markets </li></ul><ul><li>Over reliance on North America </li></ul><ul><li>Weak Brand Appeal </li></ul><ul><li>Rising Price of Ingredients </li></ul><ul><li>Poor Performance on Environmental Protection </li></ul>
약점 4번째랑 이을 자료… 가금류, 우유, 계란, 과일, 야채 채소 가격 전 세계적으로 상승 추세 The price of corn -- used to feed chickens, starch foods, sweeten sodas and help fill the gas tank in the form of ethanol -- has nearly doubled in one year 옥수수 가격 1년 만에 두 배로 껑충 The price of fuel -- which is used in transporting the food and fills most Americans' gas tanks -- is up about 24 percent. 유가는 24% 상승 the U.S. Bureau of Labor Statistics during the first quarter of this year, ranging from a 4.7 percent increase for cereal and baked goods to 19.3 percent increases for fruits and vegetables. 곡물류 4.7%~과일 및 야채 19.3%상승 The government reported an overall consumer price index increase of 4.7 percent, compared with just 2.5 percent in 2006. Food and fuel were the drivers. 총 소비자 물가상승 4.7%
약점 5번째랑 이을 것.. ConAgra scored a six out of 100 in "The Climate Counts Company Scorecard Report." ~란 단체에서 점수를 매겼는데 6등 했다.. a 2006 CERES report titled "Corporate Governance and Climate Change: Making the Connection," ConAgra scored a total of 4 points out of 100. ~란 보고서에선 100점 만점에 4점 받았다..
Opportunities <ul><li>Emerging Cities </li></ul><ul><li>Development of Healthy Products </li></ul><ul><li>Bio-Fuel </li></ul>