M khoj
MOBILE AD NETWORK
MakeMyTrip Campaign
mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on the
mobile web has executed successful campaigns for numerous companies. One such
campaign was for Makemytrip.com, a prominent player in the travel industry. mKhoj
handled the campaign in its entirety providing a host of services which included
strategizing, designing, planning and execution.
Campaign objective
Increase awareness and traffic to
·
Make my Trip WAP site
· Target business professionals who
surf sites regularly
· Target business phones and high
end phones
· Placement of ads on WAP sites
that have business, financial and
sports content
· Target age group 23 years to 45
years.
Campaign
The campaign included several
·
calls to action
· Ticket bookings on mobile
· Promotional cash back offer
· Unique code generation send to
mobile numbers to have the offer
open till the end of the campaign
When the consumers clicked on the
ad, it directed them to the MMT
landing page which gave the
consumers a Rs.500 discount when
they booked an airline ticket.
In addition to this offer, for those
consumers who were interested in
the offer but did not book flight
tickets at the moment, a unique
code was generated for visiting the
site and they were given the option
of SMSing the unique code to their
phones. These consumers were also
sent reminders of the offer till the
end of the campaign through SMS.

M khoj
MOBILE AD NETWORK
Results
Booking to click ratio - 0.8%
·
Click Through Ratio - 2.25%
·
Key Learnings
People are receptive to mobile advertising
·
Surfers look to the mobile as their one stop window for search queries.
·
· Also precision targeting and attractive promotional offers often hold the key to the
success of campaigns.