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Media for The Millennial GenerationThe Y Generation? What do we really know about? What media will engage them?           ...
Media for The Millennial GenerationHow brands can be more effective on their media, by investing a bit more of their money...
Media for The Millennial Generation                                  Numbers. How much in NYC?3.970.595 people in NYBetwee...
Media for The Millennial Generation           Some behavior differences between TheM nd Generation X:                     ...
Media for The Millennial Generation                A little history about media and generations.                          ...
Media for The Millennial Generation                   A little history about media and generations.                       ...
Media for The Millennial Generation               A little history about media and generations.               How and wher...
Media for The Millennial Generation               A little history about media and generations.               How and wher...
Media for The Millennial Generation                        A little history about media and generations.                  ...
Media for The Millennial GenerationThe Millennial Generation were born (and raised) under theINTERNET sign, and they repre...
Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they rep...
Media for The Millennial GenerationThe Millennial Generation were born (and raised) under theINTERNET sign, and they repre...
Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they rep...
Media for The Millennial Generation                      And if they trust people….    Mass Media (TV,  Magazines, Newspap...
Media for The Millennial GenerationAnd if they are “storytellers”, the traditional media can become less effectiveeach day...
Media for The Millennial GenerationAnd if they are “storytellers”, the traditional media can become less effectiveeach day...
Media for The Millennial Generation                                        ConclusionThe Millennial Generation are ON DEMA...
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Media for The Millennial Generation

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Media for The Millennial Generation - a draft about the Next generation's Media Consumption behavior.

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Transcript of "Media for The Millennial Generation"

  1. 1. Media for The Millennial GenerationThe Y Generation? What do we really know about? What media will engage them? July, 2012.
  2. 2. Media for The Millennial GenerationHow brands can be more effective on their media, by investing a bit more of their money in “ alternative” media, not traditional anymore.
  3. 3. Media for The Millennial Generation Numbers. How much in NYC?3.970.595 people in NYBetween 20 to 34 years old20% of NY PopulationKeywords: believe, engagement, social, entrepreneurs, trend setters,connected, environment responsible, fearless, work, fun, life quality.This generation are the future and the companies will need to rethinktheir communication strategies and budget, in order to get into thistarget minds. Source: www.census.org
  4. 4. Media for The Millennial Generation Some behavior differences between TheM nd Generation X: They are FasterThe free time theyhave, is to have fun. Not Loads of Informationto read a newspaper. The Millennial They research what They share Generation they want where they everything want, anytime They are difficult to They need to be retain engaged
  5. 5. Media for The Millennial Generation A little history about media and generations. The Devices. The MillennialBaby Boomers X Generation Generation Information Information Information Sources Sources Sources
  6. 6. Media for The Millennial Generation A little history about media and generations. The Media. Traditional Traditional Ad+ Traditional Ad+ Direct Digital + Mobile +Advertising: TV Mkt + Digital Search + Social Ad, Press Ads Media Media + Buzz + … Later X Generation and early The Millennial Generation have similar behavior, because they are a transition-generation
  7. 7. Media for The Millennial Generation A little history about media and generations. How and where they consume their media??Baby Boomers
  8. 8. Media for The Millennial Generation A little history about media and generations. How and where they consume their media??Generation X
  9. 9. Media for The Millennial Generation A little history about media and generations. How and where they consume their media?? The Millennial GenerationThey are everywhere, all thetime, always looking formore.But this “more” has to beinteresting, consistent,engaging.
  10. 10. Media for The Millennial GenerationThe Millennial Generation were born (and raised) under theINTERNET sign, and they represent 20% of NY Population* Portals (AOL) Shared Content E-mail Collaborative Content E-commerce On Demand Content Social (Blogs, Search Social Forums) (Google) Content
  11. 11. Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population* Shared Portals Content (AOL) E-mail Collaborative ContentEARLY The Millennial Generation E-commerce On Demand Content Social (Blogs, Search Social Forums) (Google) Content
  12. 12. Media for The Millennial GenerationThe Millennial Generation were born (and raised) under theINTERNET sign, and they represent 20% of NY Population* Shared Portals Content (AOL) E-mail Collaborative Content LATE The Millennial Generation E-commerce On Demand Content Social (Blogs, Search Social Forums) (Google) Content
  13. 13. Media for The Millennial Generation The Millennial Generation were born (and raised) under the INTERNET sign, and they represent 20% of NY Population*The Millennial Generation are a ENGAGED generation (specially the 18-24 ones).They need user-based advertising, user centered- websites, specificand relevant content.They are changing the behavior of Advertising.• They don’t trust mass media.• They don’t trust Sponsored Links.• They really needs to know if you are selling has a “good reputation”.• They feel an obligation on sharing information about products.Good or bad.They trust in people. And they like to share stories!
  14. 14. Media for The Millennial Generation And if they trust people…. Mass Media (TV, Magazines, Newspaper)Traditional Web Media Social Media(Display, Sponsored search, Email MKT) Social EngagementProduct/Brand Websites Product Hot sites Social Commerce E-Commerce
  15. 15. Media for The Millennial GenerationAnd if they are “storytellers”, the traditional media can become less effectiveeach day…Because: we really need to create experience to engage this target. THE ADVERTISING FOR The Millennial Generation: Word-of-Mouth! Word of mouth, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. (Wikipedia)
  16. 16. Media for The Millennial GenerationAnd if they are “storytellers”, the traditional media can become less effectiveeach day…Because: we really need to create experience to engage this target. Using much less money that used on TV or Press (and even digital media), this kind of Advertising is a great tool to really engage consumers and spread the message by using some communication Tactics like: 1- Social Networking 2- Product / Service Experience 3- Events 4- Mobile Apps 5- Sampling 6- Product Placements 7- Content 8- PR
  17. 17. Media for The Millennial Generation ConclusionThe Millennial Generation are ON DEMAND generation.They were born already in a Web Scenario, and they don’t have theTraditional Media on their background. And today, they are using allthe web and Technology sources they have, to tell the market, whatkind of information/advertising they want to see.So, for The Millennial Generation, the faster you give theminformation, relevant content on demand, in the right time and placeand all organized in a easy way to be spread trough all devices theyuse, more assertive will you will be.
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