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Effective use of marketing mix
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Effective use of marketing mix

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  • 1. At this presentation,main topic will be theeffective use of Marketing mix and Swotanalysis. Following pages will be a live exampleof the effective use of marketing mix in real life.
  • 2. • ORIENTATION & TRAINING– Orientation– Training– Steps In Training• INFINITY GROUP & INFINITY HOMES– About Infinity Group & Infinity Homes– What Infinity Homes Provides For Its Customers– Services Provided By Infinity Homes• PURCHASE PROCESSES– Buying Process– Purchase Procedure Summary– Costs Incurred When Purchasing In Turkey• ABOUT TURKEY & FETHIYE– Investing Turkey– Turkey & Turkey’s Possible Substitutions– About Fethiye• CUSTOMER RELATIONS & MARKETING SAMPLES– First Touch With Customers– Marketing Samples Of The Regions• FRONT OFFICE CONVERSATIONS• TECHNICAL VOCABULARY• REFERANCES
  • 3. • First of all a swot analysis is needed.• Swot is an analysis of the below determinants;Strengths,Weaknesses,Opportunities,Threats.
  • 4. • How can we use our strenghts• How can we improve our weaknesses orremove it permanently?• How can we evaluate the opportunities?• How can we stand against the Threats?
  • 5. Strengths• Permanent Knowledge• No need for new department• For All departments• Accessable• Answers all needs• Low costWeaknesses• Not a popular way• Time difficulties• Information Problems• Researc hand Development Problems• JealousyOpportunities• Helps internal rotation• Less turn over employees• Helps to create knowledge workers• A Source for employeesThreats• Copy rights• Spying• TransparencySubject: Swot Analysis Of Orientation and Training Booklets
  • 6. ValueConvenienceKolaylıkCostCommunication