Effective use of marketing mixPresentation Transcript
At this presentation,main topic will be theeffective use of Marketing mix and Swotanalysis. Following pages will be a live exampleof the effective use of marketing mix in real life.
• ORIENTATION & TRAINING– Orientation– Training– Steps In Training• INFINITY GROUP & INFINITY HOMES– About Infinity Group & Infinity Homes– What Infinity Homes Provides For Its Customers– Services Provided By Infinity Homes• PURCHASE PROCESSES– Buying Process– Purchase Procedure Summary– Costs Incurred When Purchasing In Turkey• ABOUT TURKEY & FETHIYE– Investing Turkey– Turkey & Turkey’s Possible Substitutions– About Fethiye• CUSTOMER RELATIONS & MARKETING SAMPLES– First Touch With Customers– Marketing Samples Of The Regions• FRONT OFFICE CONVERSATIONS• TECHNICAL VOCABULARY• REFERANCES
• First of all a swot analysis is needed.• Swot is an analysis of the below determinants;Strengths,Weaknesses,Opportunities,Threats.
• How can we use our strenghts• How can we improve our weaknesses orremove it permanently?• How can we evaluate the opportunities?• How can we stand against the Threats?
Strengths• Permanent Knowledge• No need for new department• For All departments• Accessable• Answers all needs• Low costWeaknesses• Not a popular way• Time difficulties• Information Problems• Researc hand Development Problems• JealousyOpportunities• Helps internal rotation• Less turn over employees• Helps to create knowledge workers• A Source for employeesThreats• Copy rights• Spying• TransparencySubject: Swot Analysis Of Orientation and Training Booklets