Presentation Listex Oct 2013
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Presentation Listex Oct 2013



Are injuries bad for the ski business?

Are injuries bad for the ski business?



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  • Today I am going to show you why safety is a completely underrated aspect of the experience with our industry.Marketing / Mountain Operations?Europe / USHighest lifted point in AUS? (Karels T-Bar, Thredbo @ 2037m)Now a bit more about me
  • Our industry doesn't talk about accidents and injury very much – on the slopes or in marketing. a guy on a board 30 foot in the air. fair enough, after all accidents are bad for business right?  But you see, incidents happen, and we must be more proactive in reducing them. The industry is late to the party in addressing this part of the puzzle.
  • knows anyone had accident caused them to stay away for a season? Keep hand up if it was more than a season? Keep hand up if it was you? Injury rates are at about 0.2% of 115 million skiers worldwide.Although we have seen some resorts with rates as high as 0.5%.  That’s a tiny amount, and also small compared to other adventure sports. But these other sports are regulated. However – it means we are facing nearly a quarter of a million injuries this year.  
  • Lifetime of 40 yearsLoss can extend to whole family, loosing customers before they are hookedNot including costs to customer of injury, income etcWhole of industry problem
  • SLSA – reduction in drownings by partnering with video on incoming Qantas flights?
  • In an ideal world there would be no room for a product like Medic52
  • Call to action:Safety conscious resortMake a difference Manage the data better
  • Some of the comments we have had from patrollers
  • Drop me your cardHave a chat nowI am here all day & at ski show the next few days

Presentation Listex Oct 2013 Presentation Listex Oct 2013 Presentation Transcript

  • Medic52 Are accidents bad for business? Duncan Isaksen-Loxton Founder & CEO
  • Duncan Isaksen-Loxton 1982 > Skier 1998 > Snowboarder 1998 > PSIA / AASI Instructor Member of International Society for Skiing Safety 2004 > Ski Patroller 2004 > Surf Lifesaver Volunteer Australian Ski Patroller Australian Ski Patrol Trainer
  • Cost of Injury • Knee: €35,000+ • Insurance, Medical, Sur gery, Physio, • Loss of income • Wasted lift pass & equipment
  • Cost of a lost customer Accommodation £560 Lift pass £210 Food £240 Airport transfers £60 Entertainment £100 Flights £150 Ski rental £100 Lessons £250 Total £1,770 One person £70,000+ Family of 4 £300,000+
  • The Problem • Delay to care • Incorrect Location • Poor Education For Patients • Paperwork • Double Handle Data • Time to do it For Patrollers • Legislation Driven • Insurance Protection • Negative Publicity For Resorts
  • The Solution • Smartphone app • GPS location • Get help faster For Patients • Quality Data • Live via the Cloud • Medico-Legal covered For Patrollers • Visibility • Lower Premiums • Unique Branding For Resorts
  • Purpose To Save Lives
  • The Smartphone Medic Coming December ‘13
  • Medic52 • • • • Prototype / Beta Running in Thredbo Winter & Summer In app stores Dec ’13 • Resort Consultations
  • Testimonials “Data collection efficient & accurate” “Overcomes problems with illegible handwriting” - – Simon, Supervisor and Val D’Isere Patroller Jo, Thredbo Patroller “Accurate, efficient real time data collection” – Ben, Fernie & Thredbo “It will take us to the 21st Century” – Adam, Niseko Patroller
  • Thank you! Duncan Isaksen-Loxton Resort Consultation & Pre-release book: Ski & Snowboard Show: Stand H25