Flawless Aesthestics Clinics presentation during the Manila Social Media Day 2012 event. We share how digital marketing is truly a necessity in this decade for the beauty industry, as well as our strategies to communicate and connect with our

1. Digital is Beautiful.
Why being online makes us more Flawless.
Tuesday, July 24, 12

2. OVERVIEW
3
Reasons
O CIAL
S
MEDIA
is vital for
Tuesday, July 24, 12

3. THE FASTER,
THE BETTER.
Tuesday, July 24, 12

4. 24 HOURS
Immediate/Real-Time
Patient Feedback
Weekday We are
online for
Weekend you!
Tuesday, July 24, 12

5. We monitor the inquiries about our
deals, concerns, needs,wants and
general responses to our marketing
messages.
Tuesday, July 24, 12

6. We listen to the concerns/
complaints, and we use them to
make our overall clinic and
treatment experience better/more
Flawless.
Tuesday, July 24, 12

7. HELPS US SEE
BIGGER
THE PICTURE.
Tuesday, July 24, 12

8. CONSUMER
INSIGHT
Price
Testimonies We’ve become
Side
aware
Misconceptions
effects
of what they're
procedure
looking for
Fears/wants/
desires
Because we can never
assume to KNOW that we
already know what they want.
Tuesday, July 24, 12

9. We
We get their live for
Feedback
on our current
marketing
consumer
campaigns knowlege!
We know
what
they enjoy We make
from our
competitors
ourselves better,
and this makes
patients
happier
Tuesday, July 24, 12

10. Online
Community +
Trust
Building
We
Understand how
Essential it is for us.
we are in
the beautY industry,
which is sensitive &
Extremely personal
for most.
Tuesday, July 24, 12

11. Online Community +
Trust Building
b
Connect
and
Capture
Tuesday, July 24, 12

12. It’s the happy lamb!
Beautiful skin!
We regular/
fun/inspiring/
share feel-good
Tuesday, July 24, 12
content

13. Some
examples..
Tuesday, July 24, 12

14. Tuesday, July 24, 12

15. digitally Active
& Gorgeous Endorsers
Tuesday, July 24, 12

16. Keep our fans/Followers
excited and inspired!
Tuesday, July 24, 12

17. F
A
C
E
B
O
O
K
Tuesday, July 24, 12

18. T Divine Lee
W
I
T
T
E
R
Tuesday, July 24, 12

19. Tuesday, July 24, 12
mThank you!
STAY FLAWLESS