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Content, Community, and Agile Transformations at BusinessWeek
 

Content, Community, and Agile Transformations at BusinessWeek

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BusinessWeek has taken an aggressive approach to transforming its digital products. Business Exchange, a new product launched in 2008 is a site where users can create and participate in business ...

BusinessWeek has taken an aggressive approach to transforming its digital products. Business Exchange, a new product launched in 2008 is a site where users can create and participate in business topics, develop profiles based on business interests, and network with other business leaders. The site showcases new community elements, content processing technologies, and agile practices that are now being leveraged across other products. Highlights and success factors of BusinessWeek’s transformation will be presented at this session.

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    Content, Community, and Agile Transformations at BusinessWeek Content, Community, and Agile Transformations at BusinessWeek Presentation Transcript

    • Content, Community, and Agile Transformations at BusinessWeek Isaac Sacolick @NYIke VP, Technology May 13, 2009 ©2008 BusinessW – Confidential, Do Not Distribute eek
    • BusinessWeek 1.0 • Business model − Advertisement + subscription • Content strategy − Magazine content − Web articles and blogs − Content licensing − Podcasts and video • 1.0 Community strategy − Comments, debates − Sharing • Applications − Customized applications as needed ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Moving to a 2.0 and a 3.0 World In 2007, BusinessWeek launched an ambitious new digital business and technology program • Rethinking of three key disciplines − Content Breadth, scale, cost, and speed − Community Integrated, easy, solve a problem − Technology Agile, automated • Scale & reach new audiences − Business professionals − Bloggers, Social media participants − Twitterverse, Mobile users, International • Launched and upgrading ©2008 BusinessW – Confidential, Do Not Distribute eek
    • BusinessWeek 2.0 Product • Introducing • Discover, track, and share business topics across the Web • The Business Exchange will allow users to: − Access articles from thousands of sources on any business topic − Identify stories and posts have been most useful to other users − Add articles you’ve read or written for other users to access. − Save items for future reference. − Identify a network of other like-minded business professionals. ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Access articles from 1000s of sources on any business topic ©2008 BusinessW – Confidential, Do Not Distribute eek
    • I am a Business Professional Topic Topic • I follow business topics • I bookmark articles • I search/share them later • I might want a digital Profile identity Activity ©2008 BusinessW – Confidential, Do Not Distribute eek
    • I am a blogger… • Write a post • Add to BX topics • Users find your post! • Reactions shared to Twitter • Get recognized ©2008 BusinessW – Confidential, Do Not Distribute eek
    • BX Home Page ©2008 BusinessW – Confidential, Do Not Distribute eek
    • BX Topic Page ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Promote your personal brand through your BX profile ©2008 BusinessW – Confidential, Do Not Distribute eek
    • My Activity Page • FILL IN AFTER WE RELEASE ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Three key areas • Content −New ways for processing and delivering content • Community −Highly integrated, simple community features • Agile −Agile planning -> Agile development ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Content Management 1.0 • Content Management 1.0 −CMS and workflow driven = $COST −Multiple content repositories = COMPLEXITY −Static delivery = NOT COMPETITIVE −One off Aggregation / Syndication = SLOW −Multiple partners for specialized functions = ALL! • Root Cause: CMS is center to your content strategy ©2008 BusinessW – Confidential, Do Not Distribute eek
    • The Rules on Content Management 2.0 • Centralize content and optimize for delivery − Game changer in how Business, Edit think of products • Optimize on XML and Standards (Atom, RDF..) − Standard tech skills, optimize content for reuse • Reduce (eliminate most) workflow − User generated content vs. editorial process • Use automation, business rules to process content − Placement, prioritization, analytics − Tools to handle exceptions • Dynamic, multichannel delivery − Mobile, eBook, syndication ©2008 BusinessW – Confidential, Do Not Distribute eek
    • BX Examples Content Ingestion Related Content Algorithmic Generated ©2008 BusinessW – Confidential, Do Not Distribute eek
    • BusinessWeek • BW 1.0 Channels −Produced daily −Silo’ed content areas • BW 2.0 −Rules driven −Mixed content −Fast & Current ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Community at Business Exchange • Easy to contribute − As easy as saving articles • Simplifies things that you already do! − Business professionals read, save, share content − Bloggers promote their content • Benefits you and the community − My activity pages sorts/filters your saved content − Most Active algorithms respond • Connects you to influencers in your area • Promotes you as an influencer ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Registering at Business Exchange Leverage your LinkedIn profile while registering ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Simple contributions on BusinessExchange ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Following users Follow influencers and get personalized content ©2008 BusinessW – Confidential, Do Not Distribute eek
    • About Agile Agile is no longer just for startups Enterprises Media Companies Multiple distributed teams New products, App support … but still has some maturing Medium term planning Quality Assurance Vendor integration Infrastructure ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Agile at BusinessWeek • Agile at BusinessWeek − Completed Business Exchange 40+ Iterations − Fully embraced agile as BW’s SDLC − Expanded agile to BusinessWeek.com team − Experience being leveraged across McGraw-Hill • Agile Process Improvement − Matured Offshore Delivery • Iterative->Agile, App Support and Development − Expanded from Agile Development -> Agile Planning • Requirements, Estimation, Business Value and Prioritization − PMO role adapted to agile • Metrics capture, Vendor management − Matured our QA processes • In iteration vs. post iteration testing − Consistently capturing metrics to demonstrate results ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Agile Idea->Planning->Delivery - Suggested by Stakeholders Ideas - Vendors reviews; Business/Tech (stuff people want to do) - Reviewed by Product Mgt / Steering - Prioritized by steering Scoped Features - Business Value established (stuff we might want to do) - Quick estimates by Technology - Prioritized by steering Planning - Designs, workflows, stories (How to do it) - Dependencies - Project plans - Engineering Delivery - Vendor engagement - Quality assurance - Deployment and Infrastructure - Support readiness ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Stages of Product Development and Planning Agile Agile Planning Development Suggestion Feature Feature Scoping Story Writing / Sizing Iteration / Sprint / Capacity Planning Queue Prioritization i1 i2 i3 i4 i5 1 4 12 units 2 2 7 units 3 3 11 units Spikes Stories R1 R1 R3 7 7 7 7 2 units units units units units Stakeholders Stakeholder Engineering Project Tech Leads Product Mgrs -Team assignment Management -Reviewed -Itemize to Technology -Score cards stories -Stories Sized -Capacity Planning - Submit Ideas -Business -High level -QA -Iteration Planning estimates Product Value -Release Planning -Security Management Steering -Analytics -Wireframes Innovation -Review -Features - Brainstorm -Debate -Prioritize ©2008 BusinessW – Confidential, Do Not Distribute eek
    • Thank you • Content + Community + Agile -> http://bx.businessweek.com • Following Isaac Sacolick −Twitter: @nyike −BX: http://bx.businessweek.com/profile/isaac-sacolick/isacolick111/ −Blog: http://ctotodevelopers.blogspot.com ©2008 BusinessW – Confidential, Do Not Distribute eek