isabelwang

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isabelwang commented on What’s Next in Web Hosting 1. Speaking of Amazon’s auto-recommendations, Aggregate Knowledge drove $100 million in new sales on Overstock.com. They recommend next steps based on people’s navigation behavior, and their service is offered on a pay per performance basis. I think this would be a great match with any big hosting company. 2. Dan Kimball from ModernBill recently told me about RobotReplay. It’s AMAZING. You can watch videos of individual visitors’ mouse movements across your site. 3. Microsoft and Yahoo have both implemented cobranded versions of Krugle for their developer communities. Krugle is a search engine for code. For those of you who see developers as part of your target audience, something like this could be a value added service for customers, a market research tool to see what kinds of things they search for, and a revenue source from the ad impressions they generate. Back in the late 1990s, every web hosting company wanted to advertise on a site called Matt Scripts Archive. 10 years later, the paradigm has changed. It’s time for successful web hosting companies to play the role of Matt Scripts Archive. 3 years ago
isabelwang commented on What’s Next in Web Hosting I read recently that Web 3.0 equals 4C + P + V. The first C is commerce; getting from prospect to customer requires communicating with different audiences in different ways. Most web hosting companies have one single product page for everyone from experienced developers to first time site owners who have no idea what FTP means. If you think about how Amazon’s auto-recommendations are responsible for 30% of its sales, is that the most effective way? 3 years ago
isabelwang commented on What’s Next in Web Hosting OpSource is really intriguing. It’s founded by Treb Ryan, whose last company sold for more than a billion dollars less than a year after its launch. OpSource charges customers based on the amount of activity their applications generate – and customers get to define what counts as a unit of usage. Shopster is interesting too. They not only host online stores, but provide 750K wholesale products that customers can sell. They even ship directly to buyers. 3 years ago
isabelwang commented on What’s Next in Web Hosting Give us your credit card number and we’ll give you everything! That’s how the traditional web hosting pricing model works. Create unlimited email accounts. Host unlimited domains. Use unlimited databases. Most customers don’t need 3,000 email accounts. Instead of appreciating your generosity, they probably feel like they’re paying for what they don’t need. More importantly, your incentives aren’t aligned. The more resources they use, the more money you lose. Shouldn’t it be the other way around? 3 years ago
isabelwang commented on What’s Next in Web Hosting RyanAir’s annualized revenue is about 3.2 billion. Last year, they made $332 million from selling items other than air tickets. 10% is huge, but their CEO thinks he’ll be generating 100% of his future revenue from audience monetization. He envisions giving every single ticket away for the opportunity to sell to passengers. 3 years ago
isabelwang commented on What’s Next in Web Hosting Instead of giving customers web space on any particular server, Cleversafe breaks data into multiple encrypted slices and stores each at a different data center. It takes a majority of slices to reconstitute the original file. 3 years ago
isabelwang commented on What’s Next in Web Hosting Advertising-related technology innovation will help Google and Yahoo get more value out of each visitor. Web hosting related technology innovation may help you host each website more cheaply and reliably, but it will not increase the value of each customer. 3 years ago
isabelwang commented on What’s Next in Web Hosting Is container colo the next big thing? Facilities would be cheaper/faster to build than data centers with raised floor. James Hamilton argues that pre-filled containers will become units of deployment. Also, by using large numbers of small containers, you eliminate the need for super redundant power infrastructure. You don’t need your generators to last for days, because you can shift the load to another container within hours – especially if your apps are running on a virtualized platform. 3 years ago
isabelwang commented on What’s Next in Web Hosting The difference is, web hosting directories monetize each and every page view multiple times. Web hosting companies, on the other hand, generate zero incremental revenue from prospects who don’t sign up, or repeat visitors from current customers. 3 years ago
isabelwang commented on What’s Next in Web Hosting More users used to equal more bandwidth consumption, but with P2P, the situation is reversed. This approach seems to be gaining traction: VeriSign bought Kontiki last year, and Akamai bought RedSwoosh recently. Both are partners of Joost, the P2P Internet TV startup. With P2P, customers become real assets - not just in terms of revenue generation. 3 years ago
isabelwang commented on What’s Next in Web Hosting The worst part is, no matter how much you’re willing to pay, audience interest in web hosting seems to be declining. 3 years ago
isabelwang commented on What’s Next in Web Hosting Let’s consider these costs per click in the context of click fraud rates (supposedly 15%) and conversation rates (let’s say 10%?). Based on my experience, it’s not uncommon for the same customer to click on search engine AND affiliate ads before signing up. With these bids, advertisers could be paying multiple years of revenue for each new account. 3 years ago
isabelwang commented on What’s Next in Web Hosting Instead of web space, maybe what people want is web apps? 3 years ago
isabelwang commented on What’s Next in Web Hosting As a result, customers are encouraged to compare web hosts based on amount of oversold bandwidth and web space 3 years ago
isabelwang commented on What’s Next in Web Hosting As 1&1 puts it, the “core features” of web hosting are web space and bandwidth 3 years ago
isabelwang commented on What’s Next in Web Hosting Traditionally, web hosting providers have been in the business of selling “containers” for customers’ content – without regard to what end users fill these buckets with 3 years ago

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