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Lisa sessions at art sv.sf

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  • 1. Sessions at Art SV/SF
  • 2. Attracting a New Kind of Art Fair Audience • Adding a SXSW-type feel to the fair • Driving social media buzz with a younger, more tech-savvy audience • Giving anti-elite HNWI’s of Silicon Valley a reason to attend the fair and a way to “fit in” • Business justification for a cross-country trip • Employers will send tech employees to attend work-related sessions
  • 3. Expertly Produced Content • Keynote speakers all 3 days Fri-Sat-Sun • 3 days of content in optional hour-long slots • LISA’s popular Lighting Talks by the dozen learn all about an artist in 5 minutes, then go browse their works for sale • Competitive applications for crowd-sourced panels builds buzz • Specialized workshops for programmers on trending topics in software and electronic art
  • 4. New Economic Opportunities • Greater diversity of Art Fair events brings broader field of sponsors – adding tech content and audience increases relevance and ROI for sponsors • Larger overall sponsorship opportunities with more options and signage, bigger audiences • Software, Advertising and Infrastructure companies will pay to host relevant panels • Opportunity for conference swag bag with paying advertisers • Additional ticketing options for fair only, fair+conference, VIP tickets and hands-on workshops • Sponsored VIP group dinners • Drive art sales via inspiring storytelling onstage
  • 5. Added Value for Fair Attendees • New opportunities to network (it’s very hard for outsiders to meet new people at a typical art fair) • Traditional art fair attendees get a chance to learn about tech art • Attendees become part of a new art movement at its coming-of-age party • Filter between sessions and fair to spend more time and make it “worth the trip”
  • 6. What LISA Provides • Shape and determine discussion topics based on current trends • Recruit, attract, select, direct, organize and confirm all keynote speakers, crowdsourced panelists, workshops and lightning talks • Describe events to sponsors, work with sponsors to build interesting panels • Speaker training and practice sessions for lightning speakers • Manage pre-session prep with all participants such as group calls, logistics, videographers, venue • Collect bios & photos, write copy, produce collateral (brochures, schedules) • Facilitate press introductions to artists, curators and others on stage • Online and social media descriptions and announcements of sessions, blogging, write-ups • Marketing to LISA lists • RSVP management/ticketing/free codes/special requests • Additional liaison with event venue and Art SV/SF staff as needed • Manage and produce sessions during the event soup-to-nuts
  • 7. Art SV/SF Provides High-Quality Venue • Large stage space with large projection screen in darkened room and appropriate stage lighting • Curtains, signage and other display as appropriate • Videography and streaming video, Internet access • High-quality, bright HD projector suitable for event • Typical amplification equipment including sound control, 8 microphones (standing and floating) and high quality speakers suitable for live music • AV, Security, janitorial and other event space staff for duration of event • Seats set up theater-style with room for 300 inc. accessibility • Podium, stage tables for panelists, hallway space for interviews • Assorted small rooms (seats 20)nearby for workshops and breakout sessions • Press room and traditional (newspaper and magazine) press contacts/press releases
  • 8. Costs to Consider • • • • • • • • • Venue and AV costs Sponsorship sales Producer’s fee Producer’s travel expenses Travel budget for key speakers TBD Brochure design and printing Additional advertising and marketing Video edit and posting Free coffee and snacks
  • 9. Sessions /seSHәnz/ pl. noun • Time periods that are used to do a particular activity • In computer science, an interactive information interchange • In music, a meeting of a group of musicians to record in a studio • Gatherings where friends get high together • Informally meeting for sex
  • 10. Isabel Walcott Draves Founder, Leaders in Software and Art isabel@draves.org 917-312-5999

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