Online pf isabel reichel
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Online pf isabel reichel Presentation Transcript

  • 1. Isabel ReichelUniversity of Applied Siences Joanneum GrazExhibition design
  • 2. Product design page 3Furniture design page 15Spatial design page 19Graphic design page 43art/fotography/modelling page 51
  • 3. Partner´s light page 4Field glasses bag page 7Harley-Davidson driller page 10
  • 4. 4Harley-Davidson drillerUniversity of Applied Siences Salzburg1./2. semesterThe goal was to develop a handheldhelper tool for everyday use. I deci-ded to re-design and make technicalimprovements to a book light. Thelogo and packaging was added later.4
  • 5. 5Harley-Davidson drillerUniversity of Applied Siences Salzburg1./2. semesterThe design of the book light - resem-bling the form of a book - reflects itspurpose.5
  • 6. 6Harley-Davidson drillerUniversity of Applied Siences Salzburg1./2. semesterGraphically, the packaging supportsthe aspect of a light beam; it isopened from right to left, just likea book. The function of the bandsymbolizes the book and serves as aprotective function for transport andstorage.6
  • 7. 7Field glasses bagIntership Peschke Design2010The objective was to develop a fieldglasses bag, which is adapted to thecorrect terms and conditions of theend user as a birder.7
  • 8. 8Field glasses bagIntership Peschke Design2010In this case, the main problem wasstill existing bags, which were notfixed comfortable onto the body ofthe end user. The aim was to createconcepts which allow an unhinderedbirdwatching.8
  • 9. 9Field glasses bagIntership Peschke Design20109
  • 10. 10Harley-Davidson drillerUniversity of Applied Siences Salzburg5./6. semesterIn this project, the primary productbenefit, in the form of a Bosch-bran-ded hand drill, is given a Harley-Da-vidson-style face-lift, thereby makingit appealing to Harley-Davidson’sbrand-loyal customers while reinfor-cing both brands at the same time.10
  • 11. 11Harley-Davidson drillerUniversity of Applied Siences Salzburg5./6. semesterAs a result of society’s ever-incre-asing tendency to identify with abrand and its associated products, anovel idea was conceived.11
  • 12. 12Harley-Davidson drillerUniversity of Applied Siences Salzburg5./6. semesterIt involves leveraging two well-knownbrands from completely differentindustry sectors in order to optimi-ze the effects of one brand on theother brand’s target market whilesimultaneously highlighting the po-sitive effects of both brands on theircustomers.12
  • 13. 13Harley-Davidson drillerUniversity of Applied Siences Salzburg5./6. semesterThe brand Harley- Davidson puts itsfocus very intensely at the symbolicvisual product language. The stron-gest brand recognition features arethe saddle, the tank, the V2 motor,the material chrome, as well as theergonomic aspects. xxx RILLS grab/turn BUTTONS ORANGE controlling SADDLE LEATHER STABIL hold STABLE STABLE TANK opening like on a Harley-Davidson INDICATION FUNCTION ERGONOMIC ASPECTS13
  • 14. 14Harley-Davidson drillerUniversity of Applied Siences Salzburg5./6. semestercolorsorange, black, silvermaterialschrome, laquere, leather, transparentplasticproduct languagefree shapes, curved and floating lines ELECTRIC MOTOR 105 mm REVERSE GEAR GAS/SPEED CONTROL REVERSE GEAR STARTING SWITCH 295 mm ELECTRIC MOTOR STARTING TANK DISPLAY14
  • 15. Small Plantlet page 16
  • 16. 16Small PlantletUniversity of Applied Siences Salzburg3. semester 2009The objective was to develop furni-ture under the formal and functionalaspects of Porsche Design, whichcould be produced by “Lebenshilfe”,an organisation which offers work topeople with disabilities.16
  • 17. 17Small PlantletUniversity of Applied Siences Salzburg3. semester 2009In order to incorporate a discreetlamp into an environment, whichshould provide harmonious lightingfor living space, I incorporated va-rious aspects of a houseplant.17
  • 18. 18Small PlantletUniversity of Applied Siences Salzburg3. semester 2009The loops can be individually andif necessary, adjusted to the left ingroups. In this way, one can easilyadjust the brightness, which bringsout the natural aspects of objectsthrough the motion, thereby bringingobjects to life, such that a houseplant becomes a plant.18
  • 19. Living house for students page 20Airport security check concept page 23Ecological award page 25Panwerk Innovation day page 28Game exhibition (concept) page 31Scandinavian shop page 35Svoboda showroom page 38
  • 20. 20Living house for studentsUniversity of Applied siences Salzburg2. semester 2008The objective was to develop a housefor two students. The cost of the pro-ject was secondary.The floor of the roof is made out ofglass, which provides a natural lightsource for the working areas andmakes the entire space appear big-ger and brighter.20
  • 21. 21Living house for studentsUniversity of Applied siences Salzburg2. semester 2008Old meets New.This is the renovation of old ruins;ancient walls are partially retained inorder to support the aesthetics andpreserve the integrity of the overallpicture.21
  • 22. 22Living house for studentsUniversity of Applied siences Salzburg2. semester 2008Creativity meets Team work.Creativity and community feelingis supported by a large main room.Room dividers serve as boundaries,which provide separated, individualareas for special activities. SLEEPING ROOM 1 BATHING ROOM SLEEPING ROOM 2 TERRACE22
  • 23. 23Airport security check conceptUniversity of Applied siences Salzburg2. semester 2008The initial point was the commonsecurity check atmosphere at theairport. People are standing in a rowand the person who is checked atthe moment becomes presentated inan uncomfortable way- embarrassedand watched by the others.23
  • 24. 24Airport security check conceptUniversity of Applied siences Salzburg2. semester 2008The task of this two-weeks short pro-ject was to develope a concept wherethis situation is avoided - as well asmaking the work for the security staffeasier and more effective.24
  • 25. 25Ecological awardUniversity of Applied siences Salzburg3. semester 2009his project involves the developmentof an innovative environmental prize,conceived to avoid and resemblanceto the proverbial goblet-style tro-phies.The basic concept is reinforced throu-gh an innovative version of an envi-ronmental award.25
  • 26. 26Ecological awardUniversity of Applied siences Salzburg3. semester 2009The art in the design is generatedthrough the interaction of individualaward recipients. The aspect of ho-noring an award recipient is satisfiedby passing a glass capsule, whichsymbolizes sustainability.Capsule:prize/trophy - scoop function - vase und flower pot26
  • 27. 27Ecological awardUniversity of Applied siences Salzburg3. semester 2009Growth and prosperity are symboli-zed in the mosaic; one can observea continuation of the image annually.Stones engraved with the logos ofcorporate sponsors provide valuablead space and serve as the fruit of thepicture.27
  • 28. 28PANWERK Innovation dayPanwerk GmbH2011Development of a room image, thegraphic design elements, as well asthe organisation and structuring ofan innovation day, under the guidan-ce of all CI- aspects for PANWERK.28
  • 29. 29PANWERK Innovation dayPanwerk GmbH201129
  • 30. 30PANWERK Innovation dayPanwerk GmbH201130
  • 31. 31Game exhibition (concept)Internship PLANET architects201131
  • 32. 32Game exhibition (concept)Internship PLANET architects201132
  • 33. 33Game exhibition (concept)Internship PLANET architects201133
  • 34. 34Game exhibition (concept)Internship PLANET architects201134
  • 35. 35Scandinavian ShopInternship PLANET architects2011Inspiration “Fjordlys”- light of the fjord35
  • 36. 36Scandinavian ShopInternship PLANET architects2011 LICHT TEXTIL AUFBEW. FRÜHSTK. ESSZIMMER AUFBEW. ESSZIMMER SPECIALS ARBEITSBEREICH INFO LICHT PAPIER KÜCHE TEXTIL ARBEITSBEREICH FRÜHSTK. PRÄSENTAT. ESSZIMMER PRÄSENTAT. FRÜHSTÜCK LICHT TEXTIL 2 INFO AUFBEW. ESSZIMMER SPECIALS ARBEITSBEREICH INFO PAPIER KÜCHE ARBEITSBER. KÜCHE FRÜHSTK. PRÄSENTAT. PRÄSENTAT.36 ESSZIMMER FRÜHSTÜCK
  • 37. 37Scandinavian ShopInternship PLANET architects2011Wall graphic:Scandinavian keys and traditions37
  • 38. 38Svoboda showroomInternship PLANET architects2011Redesign of existing showroomsthrough transporting the image ofrelaxed working in a harmonioussurrounding. OFFICES TO FEEL GOOD... n atio ent Ori Information Com mun icat ion38 Kommunikationsebenen
  • 39. 39Svoboda showroomInternship PLANET architects201139
  • 40. 40Svoboda showroomInternship PLANET architects2011Simple idea to present Svoboda´sproducts.40
  • 41. Kids´gloves page 42Graphic “Lebensdesign” page 43CI development page 45Logo design page 47Communication design page 48
  • 42. 42KIDS´GLOVESChiba Gloves Company2008Development of the graphic designfor kids´gloves and adolescents.target group boystarget group unisextarget group girls42
  • 43. 43Graphic “Lebensdesign”Internship Porsche Design Studio2009After the first collection of productsfor the project “Lebensdesign” wasagreed upon, advertising, packagingand the entire graphics assortmentwas then developed.A bi-lingual brochure in German andEnglish, a leporello and a sticker onthe packaging serve as marketingcollateral.43
  • 44. 44Graphic “Lebensdesign”Internship Porsche Design Studio2009Short, simple and easy - lowest costpossible; these were the require-ments, which were implementedboth in the homepage, as well asin the packaging and the marketingcollateral.44
  • 45. 45CI developmentLindner metal technique, Gmachl wood works201045
  • 46. 46CI developmentLindner metal technique, Gmachl wood works201046
  • 47. 47Logo developmentBliss meditation center201147
  • 48. 48Communication designFocus:Life dance and bodywork2012“Wohnen für Hilfe” is a project whichpermits students to live in the flat ofolder people, single parents, or otherneedy persons by offering help forcheap habitation.48
  • 49. Valencian ways of transportation page 50The diversity of materials page 53Hidden art: the streets of Valencia page 55
  • 50. 50Valencian ways of transportationUniversidad Politécnica de Valencia2009Experimental fotography with the ol-dest form of a camera: the analoguecámara estenopéica.Original shots with analogue develop-ment of negatives and positives.50
  • 51. 51Valencian ways of transportationUniversidad Politécnica de Valencia200951
  • 52. 52Valencian ways of transportationUniversidad Politécnica de Valencia200952
  • 53. 53The diversity of materialsUniversidad Politécnica de Valencia2009Analogue development and expe-rimenting with natural vs. artificialmaterials in form of a still life com-position.53
  • 54. 54The diversity of materialsUniversidad Politécnica de Valencia2009Analogue development and expe-rimenting with natural vs. artificialmaterials in form of a still life com-position.54
  • 55. 55Hidden art: The streets of ValenciaUniversidad Politécnica de Valencia2009Sometimes I see... Such a beauty inthe world...that I feel not enduring more...and that my heart...is falling.55
  • 56. 56Hidden art: The streets of ValenciaUniversidad Politécnica de Valencia2009The artificial beautyoutside the party lifein EL CARMEN...the time passes...the art passes...see the details...lane after lane...and find out.56
  • 57. Underdog paravent page 57Lenny page 59Girl page 60
  • 58. 58Underdog paraventUnderdog Surf house2011The task was to devide an existingroom with basic materials into a twopersons´ bedroom.58
  • 59. 59Scetching/modellingUnderdog Surf house2011The goal was to create seperationwalls out of basic materials, makethem stable and working without anymachines and industrial tools. Ourgoal was to adapt the surf-beachfeeling to the surfhouse and createan intime-sphere for guests who aresleeping in the attic.59
  • 60. 60Lennyfree experimentation, WACOM board/analoguedrawing60
  • 61. 61Girlfree experimentation, WACOM board/analoguedrawing61
  • 62. CONTENT IS QUICKLY FORGOTTEN, BUT THE EMOTIONAL IMPRESSION A GOOD DESIGN LEAVES BEHIND CAN LAST A LIFETIME.Isabel Reichel FH Joanneum Graz, Ausstellungsdesign isabel.reichel@gmx.at portfolio, ideas & fotos © by Isabel Reichel