Brand Truce 2012

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For Peace Day 2012, we’re asking brands to call a truce with their biggest rival for 24hrs.

On 21.09.12, we want sworn enemies to work together and create something amazing to promote global peace.

We'll be documenting all the action right here: http://brandtruce.tumblr.com/

Published in: Business, News & Politics
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Brand Truce 2012

  1. 1. We are a team of creatives who have beeninspired by this guy - Jeremy Gilley http://peaceoneday.org/
  2. 2. Jeremy has done something amazingHe has established a global day of peace on21st September every year.It’s the Earth Day or World AIDS Day, but forcease-fire and non-violence.And all UN countries have signed up to it!
  3. 3. And got these guys involved too
  4. 4. But we thought we could go furtherSo we came up with an ingenious idea:To get the greatest brands in the world to partner with theirbiggest rival for one day, in the name of peace.We’re calling it: Brand Truce 2012.
  5. 5. Now we need your helpGet in touch with yourcompetitor and send a jointtweet, promoting Peace Dayon 21st September.
  6. 6. And your creativityWork together on somethingbigger - a joint ad campaign,product, logo mashup,website... whatever you want,as long as you promote PeaceDay together.
  7. 7. It could be seriously inspirational
  8. 8. Or heartwarmingly playful
  9. 9. Either way, it could just save the world
  10. 10. Peace Day’s aim is to reach 3bn peopleBrands touch the lives of nearlyeveryone in the world.Putting competition aside, youhave the chance to reach a vastaudience in an original way witha powerful message.
  11. 11. So let’s get goingIt starts with a conversation - please get in touch:david.milsom@venturethree.comisabelle.quevilly@venturethree.com
  12. 12. Increase the peace x

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