10 ideas-on-branding-in-a-connected-world

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Although the technology is not changing the essentials of what makes a brand, it does make its components visible and responsive.

That unique interaction is probably leading the evolution of what branding is or isn’t about.

This presentation explores ten ideas on what branding means in a digital and connected world.

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  • 10 ideas-on-branding-in-a-connected-world

    1. 1. Pushing ideas forward venturethree10 ideas onbrandingin a digital world
    2. 2. Pushing ideas forward Although the technology is not changing the essentials of what makes a brand, it does make its components visible and responsive. That unique interaction is probably leading the evolution of what branding is or isn’t about. All rights reserved by Che- burashka
    3. 3. Pushing ideas forward And what if branding in a connected world was more than what you have to display? All rights reserved by Matthileo
    4. 4. 10 ideas on branding in a digital world. Because of that constant connection, branding has become an instant and live expression of the brand that people initiate. This “pulse, “picture” of the brand can be displayed in a search engine or on The London Eye via Twitter. http://blogs.independent.co.uk/2012/07/27/our-nations-olympic-mood-reflected-by-the-london-e
    5. 5. 10 ideas on branding in a digital world. Branding is now everything tagged with your brand name that is used to provide an answer to people. That could be: A user-generated review. An image on Google. A blog post. An article from an online publication. A comment on facebook. A tweet. A picture on Instagram. A like on Pinterest. ... and more. http://www.brandtags.com/
    6. 6. 10 ideas on branding in a digital world. Nowadays branding is less of a clean layout but a top- notch interaction. The more delight, the more magic, the more utility and the longer the impression will last. http://2witches1blog.blogspot.co.uk/2012/05/to-cutor-not-to-cut.htm
    7. 7. 10 ideas on branding in a digital world. Nobody likes to type: make people touch, talk, pinch or tap. Layout and experiences shouldn’t be inspired from print layout anymore, imagination is our own limitation. http://www.bahhumpug.com/2011/08/generation-tech.htm
    8. 8. 10 ideas on branding in a digital world. Branding has become an ongoing project – an idea co- created between companies and people. It builds over years, and the strongest brand in digital are the ones that have build a legacy: Google, Amazon etc. scenicreflections.com
    9. 9. 10 ideas on branding in a digital world. Branding is also the ecosystem made of mentions and connections your company has grown over the years in the connected/digital space. It is built through your retailers, employees, products, brands, shareholders and partners. http://www.martinlaprise.info/category/githubgraph/
    10. 10. 10 ideas on branding in a digital world. Connected branding is a not linear, it is a journey. its reputation A collection of experiences, investigations, its interactions and interactions learning that converge into its building a broader communities idea into the head of your consumers. its utilities its stories a brand
    11. 11. 10 ideas on branding in a digital world. Allow your brand to behave for constant connectivity. On time. On location. On behaviors. The stronger the relevancy, the stronger your branding is.
    12. 12. 10 ideas on branding in a digital world. In today’s world, branding is timing. People are connecting to your brand on the go, through their mobile, from the store or the bus. By optimizing your digital environment for the shortest response time possible, just as you have spent years optimizing your retail experience.
    13. 13. 10 ideas on branding in a digital world. Never forget that your brand is now fluid; it’s always on beta. It’s an exciting opportunity to conceive brands that are permeable, responsive and adaptive. http://t-linked.com/files/fluid_particle_simulation/fluid_particle_simulation.pn
    14. 14. Thank you. Made with care in London by @DigitalPlanner. July 2012. What an Olympic time!

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