Socially Acceptable Selling

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Socially Acceptable Selling

  1. 1. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 1 500 Million People and Growing: The Facebook Conversation Turns to Commerce Socially-Acceptable Selling on Facebook Selling in Social NetworksDMA Social Spotlight: October 27, 2010 Presented by John Corpus, CEO
  2. 2. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 2 Agenda   Why online merchants should consider selling within Facebook   Options for social commerce   Social commerce is not about shopping   Unique dynamics about selling within Facebook
  3. 3. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 3 Social Commerce The marriage of Social Networking and eCommerce Social Networking $6B Channel Opportunity Growing 2X Search 1B Members Worldwide Spending to Grow 17% Virtual Goods $35M - Facebook eCommerce $230B Sales 2009 9% growth projected 2008 to 2013 1 Million Ecommerce Sites 63 Million US Households Social Commerce 500 Million People and Growing…. …the Conversation turns to Commerce.
  4. 4. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 4 Facebook: The Place to Be •  Facebook is the leading online social network •  #1 most visited website surpassing Google this year •  More than 500 million active users - worldwide •  Grows at a rate of 5 to 6 million new users per week •  More than 50% log on at least once a day •  Average user spends 55 minutes per day Sources: Facebook.com and PersoanlizeMedia.com
  5. 5. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 5 Facebook: Already a Commerce Platform •  1.5 million businesses on Facebook •  100 million+ active users via mobile apps •  $76,373,905 spent on Facebook gifts annually •  $630,084,720 made in advertising revenue on Facebook •  The most active platform for social commerce
  6. 6. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 6 Social Commerce Options 1.  Promote Brand Loyalty Starbucks, Oreo Cookies, Skittles, etc 2.  Drive Fans to Website Majority of online merchants use this approach 3.  Reshape the buying experience Uncover new opportunities and new customers
  7. 7. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 7 1. Promote Brand Loyalty Facebook fans spend an additional $71.84 annually on consumer products than non-fans. They are also 41 percent more likely to recommend them and 28 percent more likely to continue using them.* *Forbes
  8. 8. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 8 2. Drive Fans to Website Facebook to … ….the Web
  9. 9. © 2010 Milyoni, Inc.All rights reserved. Milyoni Confidential 9 3. Reshape the Buying Experience Lakers win! Get Championship Pack Here Lakers Rule! I am getting it now Kobe Rocks! I am getting one too It’s not about Shopping,

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