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Online Marketing and Advertising Expert CV.

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  1. 1. Isabel Cristina Galvis Zapata SEO, PPC and Internet Marketing Expert PROFILE Task driven professional with a blend of web development, SEO, SEM, PayPer-Click and Social Media advertisement and business knowledge with an exceptionally strong sense of ethics, aesthetics and attention to detail. A dynamic, creative and intelligent person who possesses who combines an international background with technological and commercial experience. AREAS OF EXPERTISE MSN AdCenter Lead Generation Editing and Copywriting SEM Project Management Web Design Social Networking Photoshop and Illustrator Blogging Keyword Research Google AdWords Online Marketing Search Advertising Online Reputation Management Website Development Digital Marketing Web Analytics Comprehensive Marketing Planning • Video Production • • • • • • • • • • • • • • • • • • • Conversion Optimization • Landing Page Optimization • E-commerce • Advertising • Email Marketing • Account Management • Yahoo Search Marketing • Facebook Marketing • Custom Facebook Pages • Facebook Fan Page Management • Google Webmaster Tools • Web Development • Digital Media • WordPress • Advertising on Google • Mobile and Video Specialty • Webmaster Services
  2. 2. CERTIFICATIONS - Google Advertising Professional - Yahoo! Search Marketing Ambassador - MSN AdCenter Member of Excellency - Bing Advertisement Professional MILESTONES Over $250,000 PPC quarterly budget managed across 30 client accounts December 2006 – September 2013 Managed PPC promotion for over 30 clients across multiple platforms such as Google AdWords, Facebook Ads, Bing & Yahoo Advertisement, MySpace Ads and LinkedIn with a budget of over $250,000 managed per quarter. Over 99 Million Views on YouTube for Client April 2009 – Present This video and YouTube publication was created as part of the online marketing plan for Dr. William Hall of Scottsdale AZ. With great success he dominated Google listings both locally and in natural rankings as well as in PPC. I also managed Facebook and other social media platforms for him. Amazon eBook January 2013 – May 2013 Produced eBook for Plastic Surgery Procedure. PPC and SEO for Author and TV Infomercial star Dean Graziosi December 2007 – September 2013 Managed PPC, SEO, SEM, reputation management and social media efforts for client. WORK EXPERIENCE Co-Owner of Awesome Web Marketing (2006 to Sept 2007) and Awesome Medical Marketing (2009 to Sept 2007).
  3. 3. *I managed a team of web developers and graphic designers. I direct and supervise the projects of the different teams to meet the customer's requirements *Company liaison communicating with clients and programming team *Oversee and coordinate engineering and development of "web applications" with engineers and clients to design and develop high-end software applications *Create and successfully manage Pay-Per-Click advertising campaigns *Provide the direction and guidance for the company's SEO projects *Produce and edit video for the web. Former clients include: Intelemark: B2B business services Phoenix, AZ. Dr. William Hall: cosmetic surgeon, Scottsdale, AZ. Dr. John Bergeron: cosmetic surgeon, Houston TX Dr. Jafer Joffrey: cosmetic surgeon, Chicago, IL Dr. Jason Miller: cosmetic surgeon, Durham, NC Timeless Laser: cosmetic surgery center, Tampa, FL Exceptional Sales – Connie Kadansky: sales coach and speaker, Phoenix, AZ All American Properties – Bryan Choate: Scottsdale, AZ Small Business Services – Betty Charlier: CPA, Phoenix, AZ X-Pools: pool services, Phoenix, AZ John Hovland: cattle dealer and financing, Scottsdale, AZ Dean Graziosi: author and speaker, Phoenix, AZ Dan Kuschell: sales coach and speaker, Phoenix, AZ Gold Point Law Group: Legal Services, San Francisco CA Richard Sapio: financial services, Dallas, TX Smith Craven: Legal Services, Phoenix AZ Natural Products - Poderes Naturales: dietary supplements, Las Vegas, NV Anthony Morrison: author and speaker, Madison, MS Adrian Morrison: author and speaker, Madison, MS
  4. 4. Tellman Knudson: author and speaker, Provo, UT DJtalis Photography: photographer, Chorley, UK Rubina Rajan: artist, CANADA Great Networks Scottsdale, AZ USA (2006-2009) *Assisted in Server and Client station installation, configuration and maintenance. * IP, hosting, domain name and e-mail configuration. *Server backup checkups, MX and AA records set up. *Windows installation and virus removal. Interproyectos Ltda Cali, Colombia (2003 - 2006) *Webmaster responsible for company websites, project manager and backend databases Interpreter Cali, Colombia (2001 - 2004) *English-Spanish interpreter for the Intercontinental Hotel and personal assistant for hotel guests. *Assisted in event planning and execution, hospitality and other different tasks at the hotel as well as providing assistance to guests. INDUSTRIES I have worked for clients involved in the following industries: • • • • • • • • • Local Businesses Medical Health and Beauty Legal Finance Retailers Automotive Travel Cattle • • • • • • • • Technology Products Publishing Authors B2B Professional Services Non-Profit Organizations Real Estate
  5. 5. COURSES AND CERTIFICATES Google AdWords Seminar for Success: Intermediate - Advanced Level with Brad Geddes Yahoo! Search Marketing Ambassador since 2006. Google Certified Advertisement Professional since 2006. MSN AdCenter Member of Excellency since 2009. Bing Advertisement Professional since 2013. Franklin and Conveying Time Management Seminar (2006) PSI seminar in Phoenix (2006) Complete English course in the Natural English, English Academy. Preparation for the TOEFL, Learn English Institute 1997. Level I and II of French, Javeriana University 1997. "Introduction to University Mathematics” Javeriana University. Javintec 2001 ( A scientific and academic event of the Javeriana University). First Ibero-American Astronomy Congress, Cali 1998. "First Aid" Course, Colombian red Cross. VII Encounter of Industrial and Rescue Brigades 2000. Contemporary Dance Course "The body on an alert State" and "Physiological Act" Corpus Erigo Foundation. Contemporary Dance Course "Training and Creation" Javeriana University. "Level I for the Wooden Badge” Colombian Scout Association. STUDIES University: Electronics Engineering, Javeriana University (2003). Middle and High School: Liceo Benalcázar School (1997) Elementary School: Liceo Benalcázar School Technical: 3 semesters of Fashion Design and Merchandising, School of Fashion Design and Merchandising Arturo Tejada Cano (2011).
  6. 6. FOREIGN LANGUAGES English Spanish French Italian SPOKEN Experienced Experienced Amateur Amateur READ Experienced Experienced Amateur Amateur WRITTEN Experienced Experienced Amateur Amateur ACTIVITIES AND EXTRACORRICULAR HONORS Third place 1999 and second place 2001 in the "Word festival" of the Javeriana University, in the English poetry category. Best scout ICFES 1997 (Colombian SAT) Gold Medal Winner National Kung Fu Championship, Cali 2002 and 2003. SPECIAL HABILITIES AND ADDITIONAL WORK EXPERIENCE English class monitor for levels 3 and 4 in the Javeriana University. English classes from kinder garden to eleventh grade in the Nuestra Señora de la Consolación School, 2002. English Translator for TLC Worldwide Inc., Since 2002 Assistant to international Scout events where great social abilities where demonstrated in international relations: Colombian Scout Exchange with Germany, Germany 1997; 1999 World Scout Jamboree Chile 1999 y World Scout Moot Mexico 2000. Webmaster and simultaneous interpreter for CALI VIP. American company with offices in Cali. Since 2004 and manager since October 2005.
  7. 7. Simultaneous Translator for Jeff Goonewardena – Sri Lanka Consul General of Sri Lanka to the eleven Western States of USA, Allyn Ayers – Owner of Ice Cold Air, Valle Foams, JM Real State, Decon Holdings, Glaxo Laboratories, Madson y Asociados and Eveden International; 2001 to 2004. Private Teacher of former Miss Colombia 2003 Katherin Daza Manchola 2005. Learn English Institute Teacher, 2005. PROFILE LINKS Youtube isabelgalvis Isabel isabelgalvis isabelgalvis isabelgalvis isabelgalvis isabelgalvis isabelgalvis isabelgalvis isabelgalvis isabelgalvis Isabel Galvis Isabel Galvis Isabel Galvis