Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.
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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.

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Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com

Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com

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Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Presentation Transcript

  • A Social Way of Promotion Widget VS Banner
  • Widgadget.com
    • The community portal for widgets creation, distribution and tracking
    • Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites.
    • Working with biggest social media, local and vertical networks in europe.
  • Context World is flat !
  • Context Users are worldwide
  • Traditional Advertisement is all about emotions
  • People don’t see advertisements
  • Banners are still only emotions
    • It’s enough to sell products and services? They engage customers?
    • People ignore them too
  • Banner: is click-through dead ? How many of you have click in a banner last week ?
  • Banner
    • 0,2% of click through
    • Intrusive
    • No relevance (59% of users, Yankee Group)
    • Little interactivity
    • Old stuff (15 years old)
    • Maybe is time to innovate in online marketing?
  • What do users do on the Internet? Search !
  • People on Internet mostly search information Search information to make the right decision
  • People on Internet mostly search information
    • The user is impatient
    • Hate intrusive ads
      • (Pop ups, banners,…)
    • Hate Spam messages
    • Don’t like to pay ;-)
    • Like free applications
    • Like to find friends
    • Like social media app
  • Social Media Networks
  • Social Media Networks
    • What’s the power of social media ?
        • They power is to share
        • Experience
        • Knowledge
        • Contents
    • 584 Millions unique visitors x day
    • 27 minutes x day x user
    • People use more than one network
    • More than 250.000 inscriptions x day
    • Every continent has a leader
  •  
  • Quick Growth
  • Social Media Networks
    • What people do ?
        • Find friends
        • Find friends of their friends
        • Share experiences (recommend)
        • Do what friends do ;-)
        • Friends are best leaders
  • Spending on social network ads
  • Are banners on social media dead too?
  • The proof
    • Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html
    0,1% in Myspace 0,06 % in Facebook 0,5 % NYT 1% Washigton Post More impressions, less click through
  • Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money
  • Widgets : Why could them be successful? Interactivity User friendly  increase time spent by user  increase impressions of widgets
  • Social Way of Promotion
    • This is not an ad ! This is content .
    • This content is caught friend by friend
    • If user take it, is relevant for him and could be relevant for ones of his friend who have same interests.
  •  
  •  
  • Spread your contents everywhere
    • Desktop
    • Social networks
    • Blogs
    • Starting pages
    • Mobiles devices
  • Spread your contents everywhere
    • 180 M windows vista desktops
    • 25 million active Facebook users
    • 7 millions iphones
    • Millions of igoogle or yahoo starting pages users
  • In a nutshell…
    • Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008.
    • Information will be next ad generation in the online world.
    • Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones.
  • In a nutshell…
    • So, Widgetize muy friend !!!
  • In a nutshell…
    • See you in Barcelona and London soon ;-)
  • Big Thanks
    • e: [email_address]
    • w. widgadget.com
    • Blog: isabelsabadi.com
    • Twitter: twitter.com/isabelsabadi
    • Twitter widgadget: twitter.com/widgadget
    • Facebook: Widgadget Official
    More info