A Social Way of Promotion Widget VS Banner

Widgadget.com The community portal for widgets creation, distribution and tracking Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites. Working with biggest social media, local and vertical networks in europe.

The community portal for widgets creation, distribution and tracking

Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites.

Working with biggest social media, local and vertical networks in europe.

Context World is flat !

Context Users are worldwide

Traditional Advertisement is all about emotions

People don’t see advertisements

Banners are still only emotions It’s enough to sell products and services? They engage customers? People ignore them too

It’s enough to sell products and services? They engage customers?

People ignore them too

Banner: is click-through dead ? How many of you have click in a banner last week ?

Banner 0,2% of click through Intrusive No relevance (59% of users, Yankee Group) Little interactivity Old stuff (15 years old) Maybe is time to innovate in online marketing?

0,2% of click through

Intrusive

No relevance (59% of users, Yankee Group)

Little interactivity

Old stuff (15 years old)

Maybe is time to innovate in online marketing?

What do users do on the Internet? Search !

People on Internet mostly search information Search information to make the right decision

People on Internet mostly search information The user is impatient Hate intrusive ads (Pop ups, banners,…) Hate Spam messages Don’t like to pay ;-) Like free applications Like to find friends Like social media app

The user is impatient

Hate intrusive ads

(Pop ups, banners,…)

Hate Spam messages

Don’t like to pay ;-)

Like free applications

Like to find friends

Like social media app

Social Media Networks

Social Media Networks What’s the power of social media ? They power is to share Experience Knowledge Contents

What’s the power of social media ?

They power is to share

Experience

Knowledge

Contents

584 Millions unique visitors x day 27 minutes x day x user People use more than one network More than 250.000 inscriptions x day Every continent has a leader

584 Millions unique visitors x day

27 minutes x day x user

People use more than one network

More than 250.000 inscriptions x day

Every continent has a leader

Quick Growth

Social Media Networks What people do ? Find friends Find friends of their friends Share experiences (recommend) Do what friends do ;-) Friends are best leaders

What people do ?

Find friends

Find friends of their friends

Share experiences (recommend)

Do what friends do ;-)

Friends are best leaders

Spending on social network ads

Are banners on social media dead too?

The proof Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html 0,1% in Myspace 0,06 % in Facebook 0,5 % NYT 1% Washigton Post More impressions, less click through

Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html

Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money

Widgets : Why could them be successful? Interactivity User friendly  increase time spent by user  increase impressions of widgets

Social Way of Promotion This is not an ad ! This is content . This content is caught friend by friend If user take it, is relevant for him and could be relevant for ones of his friend who have same interests.

This is not an ad ! This is content .

This content is caught friend by friend

If user take it, is relevant for him and could be relevant for ones of his friend who have same interests.

Spread your contents everywhere Desktop Social networks Blogs Starting pages Mobiles devices

Desktop

Social networks

Blogs

Starting pages

Mobiles devices

Spread your contents everywhere 180 M windows vista desktops 25 million active Facebook users 7 millions iphones Millions of igoogle or yahoo starting pages users

180 M windows vista desktops

25 million active Facebook users

7 millions iphones

Millions of igoogle or yahoo starting pages users

In a nutshell… Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008. Information will be next ad generation in the online world. Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones.

Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008.

Information will be next ad generation in the online world.

Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones.

In a nutshell… So, Widgetize muy friend !!!

So, Widgetize muy friend !!!

In a nutshell… See you in Barcelona and London soon ;-)

See you in Barcelona and London soon ;-)

Big Thanks e: [email_address] w. widgadget.com Blog: isabelsabadi.com Twitter: twitter.com/isabelsabadi Twitter widgadget: twitter.com/widgadget Facebook: Widgadget Official More info

e: [email_address]

w. widgadget.com

Blog: isabelsabadi.com

Twitter: twitter.com/isabelsabadi

Twitter widgadget: twitter.com/widgadget

Facebook: Widgadget Official