Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.
Upcoming SlideShare
Loading in...5

Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.



Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com

Speaking in Widgetwebexpo 2008 Isabel Sabadí, Widgadget.com



Total Views
Views on SlideShare
Embed Views



9 Embeds 233

http://etc.territoriocreativo.es 146
http://www.territoriocreativo.es 70
http://www.workcolab.com 4
http://www.linkedin.com 4
http://www.slideshare.net 3
http://feeds.feedburner.com 2
http://static.slideshare.net 2
https://foros.pragma.com.co 1
https://www.linkedin.com 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion. Presentation Transcript

  • A Social Way of Promotion Widget VS Banner
  • Widgadget.com
    • The community portal for widgets creation, distribution and tracking
    • Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites.
    • Working with biggest social media, local and vertical networks in europe.
  • Context World is flat !
  • Context Users are worldwide
  • Traditional Advertisement is all about emotions
  • People don’t see advertisements
  • Banners are still only emotions
    • It’s enough to sell products and services? They engage customers?
    • People ignore them too
  • Banner: is click-through dead ? How many of you have click in a banner last week ?
  • Banner
    • 0,2% of click through
    • Intrusive
    • No relevance (59% of users, Yankee Group)
    • Little interactivity
    • Old stuff (15 years old)
    • Maybe is time to innovate in online marketing?
  • What do users do on the Internet? Search !
  • People on Internet mostly search information Search information to make the right decision
  • People on Internet mostly search information
    • The user is impatient
    • Hate intrusive ads
      • (Pop ups, banners,…)
    • Hate Spam messages
    • Don’t like to pay ;-)
    • Like free applications
    • Like to find friends
    • Like social media app
  • Social Media Networks
  • Social Media Networks
    • What’s the power of social media ?
        • They power is to share
        • Experience
        • Knowledge
        • Contents
    • 584 Millions unique visitors x day
    • 27 minutes x day x user
    • People use more than one network
    • More than 250.000 inscriptions x day
    • Every continent has a leader
  • Quick Growth
  • Social Media Networks
    • What people do ?
        • Find friends
        • Find friends of their friends
        • Share experiences (recommend)
        • Do what friends do ;-)
        • Friends are best leaders
  • Spending on social network ads
  • Are banners on social media dead too?
  • The proof
    • Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html
    0,1% in Myspace 0,06 % in Facebook 0,5 % NYT 1% Washigton Post More impressions, less click through
  • Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money
  • Widgets : Why could them be successful? Interactivity User friendly  increase time spent by user  increase impressions of widgets
  • Social Way of Promotion
    • This is not an ad ! This is content .
    • This content is caught friend by friend
    • If user take it, is relevant for him and could be relevant for ones of his friend who have same interests.
  • Spread your contents everywhere
    • Desktop
    • Social networks
    • Blogs
    • Starting pages
    • Mobiles devices
  • Spread your contents everywhere
    • 180 M windows vista desktops
    • 25 million active Facebook users
    • 7 millions iphones
    • Millions of igoogle or yahoo starting pages users
  • In a nutshell…
    • Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008.
    • Information will be next ad generation in the online world.
    • Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones.
  • In a nutshell…
    • So, Widgetize muy friend !!!
  • In a nutshell…
    • See you in Barcelona and London soon ;-)
  • Big Thanks
    • e: [email_address]
    • w. widgadget.com
    • Blog: isabelsabadi.com
    • Twitter: twitter.com/isabelsabadi
    • Twitter widgadget: twitter.com/widgadget
    • Facebook: Widgadget Official
    More info