Earlyarts Pathfinder Training Sept09

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    Virtual clusters reach a critical mass around issues or ideas that engage and appeal to them.

    We are, at the very basic level, a social sector, and we need opportunities for connection and social interaction.

    Miss this out

    Ten key services in return for various levels of subscription. Now establishing a national Pathfinder Partner scheme whereby organisations out in the regions deliver the PDDs for their own communities in return for recruiting new members. The idea being that the larger the membership grows, the more likely we are to match expenditure with income and any surplus created can then be reinvested into our Pathfinders in the regions to further meet local need. This has two major impacts a) builds a sustainable structure by reducing the need for any future grant aid and b) stops putting the network in competition with its own members for ever decreasing pots of money and truly enables a supportive business environment.

    Ten key services in return for various levels of subscription. Now establishing a national Pathfinder Partner scheme whereby organisations out in the regions deliver the PDDs for their own communities in return for recruiting new members. The idea being that the larger the membership grows, the more likely we are to match expenditure with income and any surplus created can then be reinvested into our Pathfinders in the regions to further meet local need. This has two major impacts a) builds a sustainable structure by reducing the need for any future grant aid and b) stops putting the network in competition with its own members for ever decreasing pots of money and truly enables a supportive business environment.

    Currently operating a web 1.0 environment with web 2.0 add-ons. This is all about to change as we harness existing resources across the country to meet the needs of a much greater number of people. Mantra = smarter together, not harder alone.

    Linear information , although carefully chose to reflect the quality and ethos of Earlyarts, is not tagged across the various categories, nor linked between sections. Not easily navigable as yet without extensive searches – easier to search externally through Google than internally through site. No personalisation possible, and no interaction other than seeing you-tube clips of previous PDDs. Not completely W3C compatible or accessible.

    Web 1.5 – Brief Builder, enabling personalised approach to collaborating with an artist or arts organisation by encouraging project planning and envisioning exercises. Brief emailed out to artists who can respond in much more tailored way to brief, and all information held in member’s own space to be revisited for staff reflection, planning, updating and evaluation. Still not quite there – not totally in user-control .

    Last autumn we started to really pull together the strategy for the growth of a national network , and to do this we conducted a national piece of research to look at the feasibility of sustaining a national network and also the professional development needs of our target members across the arts, cultural and early years sectors. The most important thing we needed to find out was how to connect up the mass of knowledge out there in a way that would be both meaningful and useful at grass roots level.

    Above all, professionals wanted space to hear each other’s stories , to influence the shape of their learning and to make a big difference to their practice .

    The way we have developed Earlyarts has been largely influenced by the NCSL’s NLC model which was pioneered back in 2004 to support the transference of learning across schools and bridge the gaps between inspired leadership and evolving practice on a large scale.

    As demonstrated by my son’s attempt to connect to his friend by bungee chords, we are attempting to build on the knowledge that our adult brains are still very elastic despite most of us being stubbornly certain about everything . Parts of the neurological system can be stretched at different windows of opportunity to embrace a whole variety of new and different concepts within the overall sphere of our personalities and genetic predispositions for learning. Different concepts and ideas mean different things to different people at different times. The key to Earlyarts as a network is retaining the flexibility and resisting rigidity which would reduce its impact and therefore people’s own power to take control of their own learning. Will come back to that concept later as very important.

    The Earlyarts online Journey: bebo - myspace – Facebook – linkdin – plaxo pulse – skype – YouTube (podcasts – see Demo / Arts Prof) – Flickr - Ning – blogspot / wordpress – Delicious / tagging/ rating (DIGG) - RSS Feeds – Doodle – User Voice - Second Life…

    We started micro-blogs for discreet corners of the Earlyarts network. This one is dedicated to a small group of theatre practitioners on an international exchange to explore different approaches to engaging very young children and families through theatre. Its about engaging our community – asking questions, welcoming dialogue and sharing insights . We have found out an awful lot more than if we had arranged several face to face visits than we have actually been able to afford, and as a result, practice has developed more quickly because of its immediacy . It has helped our learners build an awareness of other cultures and practices, as well as discovering some unified principles that link them all together . That has been great for the individual practitioners as it has validated their work and engendered a great sense of belonging to a bigger community and having a rightful, valid contribution to make to that community.

    So what does the future look like for our networked learning community or community of practice? By no means there yet, our web 2.0 platform is still in development, courtesy of Huddersfield university IT masters students. However, we do know what structures, architecture and social media we want to harness, and how to go about harnessing it. What we hope we will end up with is…

    These are reduced to half that number by early adolescence , as the brain constantly prunes those which are under-used or completely ignored, leaving room for stronger growth of well-used synapses – just as with a rose bush. The selection of connectors to be made redundant is decided simply on the basis of usage .

    Which is why it’s so important to expose children to cultural and creative opportunities from the earliest stages in life, so that the synapses that are predisposed towards creative thinking skills (particularly those on the right side of the brain) will survive those pruning stages.

    These synaptic connectors hold the key to each individual child’s personality and are inherently linked with their minds, bodies and souls. It is also now known that child-oriented creative play-based activities have a direct relationship on helping a rapid blooming of synapses activity, that leads to the formation of well-rounded personalities, good attachment, self esteem and better mental health .

    This is not about feely-touchy-hard-to-evidence impacts. Its real, its proven and its not rocket science! And if we start to understand this as adults, and embed this approach into our own work , then we start to understand why networking and building connections to each other’s knowledge and understanding is so important – we are helping to build well rounded children, young people and adults, with a sense of emotional and mental health , a genuine sense of place and identity , a sense of belonging and of happiness , as well and language, sensory and motor skills. Now, I don’t know about you guys, but I quite fancy a bit of emotional and mental health , especially on Tuesdays…

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    Earlyarts Pathfinder Training Sept09 - Presentation Transcript

    1. Welcome to the first Pathfinder Partners Training
    2. Many ideas grow better when transported into another mind than in the one where they first sprang up. Oliver Wendell Holmes
    3. Successful Networks are both virtual The Australian Demographic & Social Research Institute
    4. … and physical
    5. A professional development network for people working creatively with children and families in the arts, cultural and early years sectors.
    6. Earlyarts Principles
      • Children are human beings and good people to be with.
      • Adults can be great partners in children’s play.
      • An active learning environment is one that promotes an ongoing researchfulness, playfulness and happiness.
      • Creative processes and environments have an important role to play in nurturing crucial learning dispositions.
      • Arts and Cultural forms provide a fundamental pathway to expressing and defining our cultures and identities.
      • Artists or creative professionals can bring different skills, and perspectives to support children’s own stories.
      • Children and adults all have lots of creative potential.
      • Top Priorities
    8. Five Key Focus Areas
      • Professional Development building skills for achieving creative learning environments, and embedding mainstream culture.
      • Knowledge Networking sharing good practice, collating action research and case studies, inspiring great creative practice across the sectors.
      • Research and Evaluation to better understand the characteristics of successful learning environments and provide a rigorous evidence base of research to raise aspiration, develop practice and influence policy.
      • Advocacy to promote key messages about the positive impacts of creativity on children’s lives at the highest levels and bring it into the mainstream.
      • Brokership to provide the tools and connections for sustainable partnerships that support children’s ideas and learning needs, and achieve a much higher quality, breadth and depth of practice across the field.
      • Empowering Professionals
      • to be creative
      • www.earlyarts.co.uk
      Earlyarts Services
    11. Professional Development Days
    12. Professional Development Days
    13. Professional Development Days
    14. Professional Development Days
    15. Professional Development Days
    16. Professional Development Days
    17. Professional Development Days
      • www.earlyarts.co.uk
      Earlyarts Services
    19.  
    20.  
    21.  
    22.  
    23.  
    24.  
    25.  
      • Earlyarts Research – Collecting and Connecting Knowledge
    27. Network-Friendly Sectors
    28. Obstacles & Challenges
    29. Aspirations
      • Learner Voice at the Centre
      • Sense of confidence and connectedness, understand fit within bigger picture = empowering .
      • Secure critical & trusted friends for testing ideas.
      • Network of Champions for life-changing practice.
      • Understand multi-agency dialogues & languages .
      • Increased critical awareness of learning styles good practice and pedagogy.
      • Stronger, more comparable evidence base.
      • Develops creative skills & changes practice .
      • Run by social enterprise enabling reinvestment.
      Networked Learning Community
      • Connecting up the Knowledge
    33. National Context
    34. National Network Model
    35. Model under the Microscope Professional Development Knowledge Management Creative Futures MRE + Places Appletree . CC North West Region earlyarts Path- finders NW Mus Hub + ManchCC Cheshire Arts + EYs CAPE UK ALC Regional Stakeholder National Stakeholder International Stakeholder Artists Database Brief Builder Resource Bank Book Reviews Confs & Seminars Int Exchange Admin of Subs Regional Ebulletin Earlyarts Sharing Knowledge & Learning
    36. Three Levels of Engagement
      • Promote Earlyarts as key CPD route for funded clients
      • Champion Earlyarts and connect us into wider partnerships
      • Promote Earlyarts services through national events and newsletters
      • Run quarterly Professional Development Days with Earlyarts support
      • Invite own clients / members / partners constituents to subscribe to Earlyarts
      • Liaison with Earlyarts on synchronising CPD with own programme
      • Purchase subscription at relevant level for their turnover
      • Submit content for case studies
      • Maintain own profile on database
      In return for your investment in this: National Partner Pathfinder Partner Earlyarts Member
      • Access to huge distribution network for dissemination of national initiatives and consultations.
      • Substantial body for measuring workforce and policy issues
      • Adds value to your funded projects by increasing skills, connectivity and sustainability, and reduces further competition for public funding
      • Access to Earlyarts research for shaping policy & workforce development
      • Regional offices still able to subscribe and receive benefits of membership
      • RSS feed to promote own creative / cultural family initiatives on Earlyarts newsletter
      • FREE subscription with all benefits of regular membership (on left)
      • Lead role influencing shape of workforce & connecting key players across sectors
      • Increased quality in regional practice
      • Access to national distribution network for exposure of own projects & research
      • Local ownership of CPD hubs & association with quality network
      • Optional support service by Earlyarts for your artists database
      • Increased resources for own projects
      • PDD bookings, subscriptions and artists database process managed by Earlyarts – no admin
      • Adds value to your funded projects
      • 6 Regional E-bulletins
      • 4 Professional Development Days in region
      • National research & evidence base
      • Managed Artists Database
      • Brief Builder Project Planner
      • International Exchange
      • Reduced price / Free advertising
      • National seminars & conferences
      • Bookshop / current reviews
      • National PR & advocacy for key issues on your behalf
      • Connect into national network to inspire / be inspired
      • Increased critical awareness of pedagogy, current research & policy.
      We give you this:
    38. Earlyarts Staffing Structure Advisory Board Director Pathfinder Partners - artists, arts and early years organisations Communications, PR & Marketing Co-ordinator Administrator IT and New Media Co-ordinator Operational Sub-Contractors Web hosting, external IT systems, finance, legal, accountancy services
    39. Marketing, Recruitment & Admin
      • Central Team can provide for Pathfinders:
      • Membership Recruitment support
      • Event booking & Payment facilities
      • Membership Packs
      • Responses to email / telephone enquiries
      • Support for PDD planning
      • PDD & local activity Marketing through ebulletins
      • PDD Marketing through press releases
      • Opportunity to combine press lists
      • Opportunity to merge into Artists Database
      • Brief Builder Planning & Evaluation toolkit
      • Online Advertising and other Income generation activities
      • Annual mini-conference series
      • Enormous research & resource bank
      • National profiling & promotion opportunities
    40. Subscriptions
      • £90 / year for orgs and individuals, turnover under £25,000 (1 member, non-trans) £195 / year for orgs between £25,000 and £100,000 turnover (1 member - trans) £340 / year for orgs over £100,000 turnover (2 members - transferable) £3,000 / year for national bodies (up to 11 members - transferable)
      • Individual services and products can be purchased by non-members as follows:
      • £50 - Professional Development Day attendance at one PDD
      • £38 - Ebulletin (6 copies per year) plus access to daily Newsflash
      • £45 / £250 Advert in Ebulletin (4000 dist) or Newsflash (51,000 hits p/mnth)
      • £45 - Brief Builder Toolkit linked to the Artists database
      • £45 - Artists database registration, inc regular promotions and partnership offers
      • £various - Play With Your Children postcard packs
      • £various - Bookshop (in development) publications and resources
      • Incentives: 5% off the following year’s subscription fees for:
      • hosting a PDD,
      • every new member recruited,
      • significant resource contribution to the network
      • (e.g. free distribution of Earlyarts material in a large mail out).
    41. Expected Income per Pathfinder Scenario 1: Provides: £3,350 from 20 members made up of: 4 x PDDs 2 x large orgs @ £340 6 x Sub-Reg entries in Ebulletin 10 x small orgs @ £195 Investment in sustainability pot 8 x freelancers @ £90 Scenario 2: £2850 from 20 members made up of: 4 x PDDs 10 x small orgs @ £195 6 x Sub-Reg entries in Ebulletin 10 x freelancers @ £90 Scenario 3: £2,010 from 20 members made up of: 4 x PDDs 8 x small orgs @ £195 5 x freelancers @ £90 All central support re: Strategy, fundraising, PR, Comms, Mktg & IT currently provided for through separate grants, to be replaced in 3 years by income.
    42. Cost of PDDs to Earlyarts £0 - Venue Hire (5% off subs for host) £0 - Central Marketing (provided by Earlyarts PR & Comms post - more effective if non-subscriber databases shared) £40 - Local marketing (mostly viral via email databases, built into existing ebulletins) £0 - Pathfinder investment in time for planning and running PDD in return for free Earlyarts subs, central support services and other benefits (total 1.5 days per PDD, i.e. 6 days per year) £300 - 2 workshop facilitators for half day workshop + planning session £60 - Refreshments at start of each half day session (members bring own picnic lunch or go to local café) £100 - Handouts for presentations, equipment hire, resources for workshops £500 Total cost per PDD Workshop facilitators will sometimes offer facilitation in return for free Earlyarts membership. Case study presentations are elicited free as a promotional and sharing platform between members Members generally never worry about bringing their own picnic – networking is often much more enjoyable over food and most are committed to the low-cost idea, plus not wanting to waste budgets on the wrong food.
    43. PDD Bookings and Payments PDD dates, venues & progs set Details of each event uploaded by Pathfinders or Earlyarts, inc branding All ebulletins & marketing links to online booking Map, participants choose nearest PDD Participants book & pay Online (via paypal) or request invoice from central team Choose to pay as one-off or complete memb subs Members cross- checked against dbase Participants retain details of each purchase in own account Participants can see Images & videos of previous PDDs Participants can see all attenders & make contacts online Pathfinders submit Invoices & receipts to Earlyarts each 1/4
    44. The new Earlyarts site will offer…
      • Open source CMS on admin-friendly, scalable platform.
      • Integrated database for registrations, ebulletins, pathfinder event promotion, memberships, artists database, etc.
      • Personalisation , e.g. opt-in / opt-out facilities, subs & events booking and payment, personal bookshelf, targeted connections, contribution to forums.
      • Integration of web 2.0 platforms to house images, videos, blogs, RSS feeds, tagging.
      • Targeted mailout facilities for PDD events and Ebulletins.
      • Advertising (e.g. adsense) to increase revenue.
      • Shopping cart facilities & member accounts.
      • User Reviews / Feedback system.
    45.  
    46.  
    47.  
    48. Quality Assurance
      • ‘ Values and Principles’ , outlining the fundamental elements that underpin excellent creative practice within early years.
      • ‘ Critical Questions’ aims to stimulate thinking and discussion about the meaning, impact and usefulness of what we do.
      • ‘ Demand led Provision ’ – ensuring that PDDs and other services are responsive and fulfilling the connectivity, skills and knowledge needs of local communities.
      • ‘ Accredited Training ’ – providing recognised progression routes into further work or training for arts, cultural and early years professionals; challenging the national standards in creative practice more coherently and embedding in daily practice across all Childrens Services provision.
      • Future Perfect
    50. From Exploration…
    51. … To Expression
    52.  
    53.  
    54. The only real voyage of discovery consists not in seeking new landscapes, but in having new eyes Marcel Proust
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