7-Step Direct Mail Marketing Strategy

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For the outline of how to use successful direct mail marketing strategy, check out this slideshow. This method is simple, and points out important considerations when doing a direct mail campaign.

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7-Step Direct Mail Marketing Strategy

  1. 1. 7-Step Direct Mail Marketing StrategyHow to use direct mail in order to generate leads and orders for your business
  2. 2. Step 1: Market Research● Without a well-targeted list, you WILL fail.● You need to know that people are actually willing to purchase your product before you try to sell it.● You need to know where these people are, and find a list of their names and addresses.● Study the psychology of these people. How to they speak... Think... Make decisions..?● What kind of offers are these people likely to respond to?
  3. 3. Step 2: Writing Your Mail-piece● Create a compelling offer, and figure out the benefits of your product and offer.● Compile these benefits into a sales letter, or some other kind of direct mail-piece (e.g. a postcard).● Direct mail headlines need to grab the attention of the prospect, and force them to read on.● Pack your direct mail piece with benefits, so the prospect just cant say no.
  4. 4. Step 3: Preparing Your Inbound Marketing Machine● You must decide how you are going to handle responses – e.g. call centre, website, coupons brought to the premises, coupons mailed back?● Your process should be “goal-based”. What do you need respondents to do? – Sign up to your website? – Make a purchase? – Give you a call? – Come into your shop? – Etc...
  5. 5. Step 4: Preparing The Mail-Piece● Decide how youre going to package and send the mail-piece.● How are you going to track the campaign?● Are you going to put “teaser copy” on the envelope?● Are you going to hand-write addresses?● Are you using a normal/printed stamp?● Are you using colour?
  6. 6. Step 5: Sending The Mail-Piece● Check over your list, and decide how many direct mail pieces youre going to send out at a time.● Send the mail-piece, and prepare to track the campaign.
  7. 7. Step 6: Analysis● Was the campaign worth it? (this is why tracking is so important)● What was the return on your investment?● Is it viable to repeat the campaign (if it was successful)● How can the campaign be improved?
  8. 8. Step 7: The Roll-Out● If the campaign was successful, and you made a good return on investment (ROI), then you can repeat the campaign on a larger scale.● But bear in mind – In order to roll out: – You need to keep ALL variables the same – You need to be able to handle the responses
  9. 9. Sound Interesting?● Direct mail marketing isnt easy, and you need to know the whole process clearly● For info in the specific process that I use for my direct mail marketing campaigns, watch the FREE VIDEO at:● http://www.PublishingGoldmine.co.uk
  10. 10. Sound Interesting?● Direct mail marketing isnt easy, and you need to know the whole process clearly● For info in the specific process that I use for my direct mail marketing campaigns, watch the FREE VIDEO at:● http://www.PublishingGoldmine.co.uk

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