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Empathy Led Activation

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In pursuit of clarifying for our team how best to innovate and delivery transformative and moving editorial, messaging and stories for our audience, I borrow from ideas of design thinking to describe …

In pursuit of clarifying for our team how best to innovate and delivery transformative and moving editorial, messaging and stories for our audience, I borrow from ideas of design thinking to describe what our approach need be if we are to be relevant to our audiences.

Published in: Marketing, Business, Technology

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  • 1. A STRATEGIC APPROACH TO REDEFINING CUSTOMER RELATIONSHIP BUILDING FOR BRANDS BY ISAAC RAY THOMAS Tuesday, January 28, 14
  • 2. INTRODUCING EMPATHY | LED | ACTIVATION Tuesday, January 28, 14
  • 3. BUZZWORD: DESIGN THINKING WHAT DOES IT MEAN? Tuesday, January 28, 14
  • 4. empathize with AUDIENCE / USER / CUSTOMER because individually or collectively, they evaluate your value proposition and decide if they “buy-in” Tuesday, January 28, 14
  • 5. HAVING EMPATHY DOES NOT REQUIRE HIGH EQ Tuesday, January 28, 14
  • 6. EMPATHY: AN ATTITUDE OF PAYING ATTENTION TO THE PEOPLE Tuesday, January 28, 14
  • 7. EMPATHY: WALKING IN THEIR SHOES Tuesday, January 28, 14
  • 8. IT TAKES DECISION TO LET SOMEONE LEAD YOU Tuesday, January 28, 14
  • 9. BE OPEN •DON’T SOLUTIONIZE AT THE START •SUSPEND JUDGEMENT Tuesday, January 28, 14
  • 10. EMPATHY IT’S A TEAM SPORT SEEK DIVERSE VIEWS Tuesday, January 28, 14
  • 11. AN ATTITUDE OF BEING ACCOUNTABLE FOR EVERY MOMENT the USER / AUDIENCE / CUSTOMER SPENDS WITH US. Tuesday, January 28, 14
  • 12. LED? Tuesday, January 28, 14
  • 13. BE OPEN TO TAKING A JOURNEY Tuesday, January 28, 14
  • 14. IT’S LIKE GETTING TO KNOW A NEW FRIEND (PERSONAS) Tuesday, January 28, 14
  • 15. IGNORE LEARNT TRADITIONAL DISCIPLINES Tuesday, January 28, 14
  • 16. ACTIVATION: ALL THIS “LEADING” HAS TO GO SOMEWHERE... Tuesday, January 28, 14
  • 17. ACTIVATION: DEFINED BY EXPERIENCE / ENGAGEMENT / DESIGN Tuesday, January 28, 14
  • 18. ACTIVATION: THE RESULTS OF INCLUDES - TRIGGERING EMOTIONAL CUES WHICH LEAD TO: 1) NEW THINKING, IDEAS AND POSSIBILITIES II) WHICH LEAD TO BEHAVIOR / DECISIONS Tuesday, January 28, 14
  • 19. ACTIVITIES ARE USER DEFINED Tuesday, January 28, 14
  • 20. ACTIVATIONS ARE USER TRIGGERED Tuesday, January 28, 14
  • 21. ACTIVATION PROCESS TAKES PRACTICE  • BREAK IT DOWN TO SMALL PARTS (INCREMENTAL) • DO IT OVER AND OVER AGAIN, TRYING EACH VERSION ON OTHERS (ITERATIVE) Tuesday, January 28, 14
  • 22. RAINSHINE contact.us@rainshine.tv +65 3106 2255 RAINSHINE Creativity served. Tuesday, January 28, 14