H a r v e s t 2.0 From Lifestyle to Business Isaac Mao http://isaacmao.com

Why 2.0? The ultimate two forces instead of versioning Two forces co-existing: 1.0: Top-down (Power law) 2.0: Bottom-up (The Long Tail) Making the world more flat

The ultimate two forces instead of versioning

Two forces co-existing:

1.0: Top-down (Power law)

2.0: Bottom-up (The Long Tail)

Making the world more flat

Source: Edgio.com

Sharism Blogging… Enlarge yourself with “fur” New Social Identity  Gap  Private Public Private Public Social Private Public  Social 

Blogging…

Enlarge yourself with “fur”

New Social Identity

Creation at the speed of click Creators (Holloywood & podcasters) Enthusiasts (fans&critics) Remixers (Playlist & Mashups) Consumers (casual viewers & Listeners) producers consumers Media Explicit Implicit Metadata Original media Produced Metadata Descriptive Metadata Attention Metadata Remixed media Usage metadata Derived from: Ryan Shawn’s work

Social Media Word or mouth Viral marketing Micro-revolutions Avalanche Emergent connections Avalanche anywhere, any time Eventually smarter social brain

Word or mouth

Viral marketing

Micro-revolutions

Avalanche

Emergent connections

Avalanche anywhere, any time

Eventually smarter social brain

Is Google web 2.0? Management by chaotic but too elite culture Lack of social layer, too emphasized on intelligent algorithm Now behind Facebook on social features though with Social Graph(actually it should be Social Portfolio)

Management by chaotic but too elite culture

Lack of social layer, too emphasized on intelligent algorithm

Now behind Facebook on social features though with Social Graph(actually it should be Social Portfolio)

Social Software Architecture https ://www.wealink.com/people/wujiang 203937432 ||| || || ||| | [email_address] 1393893939 identity Social Networking Social Portfolio Lifelog Archive DMZ Six Degree of Separation Profile (Working, Education, etc.) Request (Know, Invitation) Message (non-spam, safe) Group (logo, page),Canlendar, Events, Document sharing Search “Candy Wang”, “Wang”,etc. Military Zone Trust Zone

Harvest from Life-Long-Tail Personal Social

Personal

Social

Web 3.0? You and Robot? Sementaic Web 2nd life? Virtual World?

You and Robot?

Sementaic Web

2nd life?

Virtual World?