From Meme To Social Fabric

Social Media: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1

“ Save Hu Jia and His Two-month Old Daughter!”

There is an emerging second superpower, but it is not a nation. Instead, it is a new form of international player, constituted by the “will of the people” in a global social movement. The beautiful but deeply agitated face of this second superpower is the worldwide peace campaign, but the body of the movement is made up of millions of people concerned with a broad agenda that includes social development, environmentalism, health, and human rights. --- James F. Moore, Berkman Center for Internet & Society, Havard Unversity

Two Types of Mindset
Intelligent Design
Top Down
Elitism
Evolution
Bottom Up
Collective Intelligence

Your Social Portfolio
Mobile
Gmail
Blog
Twitter
Youtube
Flickr
Slideshare
Linkedin
Facebook
Del.icio.us
Feedburner
Bloglines
Soup.io
Yahoo Pipes
Etc.

Evolution of Social Media
Social Portfolio Connecting…
Sharism & Sharists
Meme as gene
Social Networking as base
Tipping points
Collective Intelligence

Meme : the little voice spreading
Extend s the route
New license of copying
Free Speech
Cultural bridges
Social Network Public Private Space

Traditional Media vs. Social Media

Paradigm Shift
From isolation to connection
Small ideas can find their own way of spreading
Collective intelligence on the click of creation
Truth comes from social perception
+ Culture bridges

Power Law vs. Metcalfe's law
One-to-many vs. many-to-many
Professional journalism vs. Back Channeling
Post mortem vs. Witness
Brand name vs. Social Capital and trust
Elite vs. Collective Intelligence
All rights reserved vs. “Some rights reserved”
Centralization vs. Distribution
Delivery vs. Reflection
Top-down vs. Bottom-up
Monopoly vs. Democracy

Paradigm & power model shift Impact Seed Scale of Coverage Suppose: Power = Impact Seed*Scale of Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication

How long the tail
Global effect
Persistency
Free Scale
Where censorship fails
Variety laws
Creation at the speed of click

Cases in 2007

Characteristics of Chinese Blogosphere I
Still the same old problem …
One way world: Due to language barriers
Solution: Bri d ge blog s
English Blog o sphere Chinese Blog o sphe r e

Sharism  Gap  Private Public Private Public Social Private Public  Social 

Thank YOU! [email_address] http://isaacmao.com

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From Meme To Social Fabric

by Isaac Mao

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