Weblog, and Emergent Social Evolution 2004/4 Isaac Mao SocialBrain.org

The Syndrome in China Unliterary people (Education) Information control (Media) No reflection mechanism (Management) Few NPO/NGO (Diversity) Centralized and single-point failure (Technical) Social trust crisis (Ethical)

Unliterary people (Education)

Information control (Media)

No reflection mechanism (Management)

Few NPO/NGO (Diversity)

Centralized and single-point failure (Technical)

Social trust crisis (Ethical)

Waiting For Godot? Vladimir: Well, shall we go? Estragon: Yes, let's go. They do not move.

Vladimir: Well, shall we go?

Estragon: Yes, let's go.

They do not move.

Innovative Technologies Work Ubiquitous From grassroots Revolution by evolution Changing without high risk Emergent but powerful E-speed Low learning curve

Ubiquitous

From grassroots

Revolution by evolution

Changing without high risk

Emergent but powerful

E-speed

Low learning curve

Weblog --- the Godot ? 2002, CNBlog.org Dummy publishing Meme and non-formal voice Ecosystem with linkage and reflection echoes From mental to behavior change Everyday fresh content Lifelong learning Collective intelligence

2002, CNBlog.org

Dummy publishing

Meme and non-formal voice

Ecosystem with linkage and reflection echoes

From mental to behavior change

Everyday fresh content

Lifelong learning

Collective intelligence

Distributed but aggregatable The more distributed, the more powerful The more diversified, the more balanced The more micro-content, the more emergent

The more distributed, the more powerful

The more diversified, the more balanced

The more micro-content, the more emergent

From Hierarchy to Peer In/Out

New Media Rules (Case Study) A meme’s route from a blogger to the world 2004/3/11, blogbus.com was ordered to shut down BB IM PG WXJ BC DW ZYS JL LC CH JI CNBlog CB

A meme’s route from a blogger to the world

2004/3/11, blogbus.com was ordered to shut down

Open but Tacit Voice Dimming boundary From sensitive to undetermined From explicit to tacit knowledge, more reflections “ Today, I found a web site can’t be accessed, the web site…..” “ Oh my, …..” “ Who can save us?” More powerful than positive media report !!

Dimming boundary

From sensitive to undetermined

From explicit to tacit knowledge, more reflections

“ Today, I found a web site can’t be accessed, the web site…..”

“ Oh my, …..”

“ Who can save us?”

More powerful than positive media report !!

Data Fact on Chinese Blogsphere Datasource: cnblog.org

Data Facts on Chinese Blogsphere (cont.) Content features: posts in Chinese blogsphere (from 8000+ blog samples) Lifestyle, 40% Tech, 20% Workspace, 10% Political & society, 6% Others, 24% Datasource: cnblog.org/grassland

Content features: posts in Chinese blogsphere (from 8000+ blog samples)

Lifestyle, 40%

Tech, 20%

Workspace, 10%

Political & society, 6%

Others, 24%

Some Incidents Blogspot.com blocked, 2003/1/20 Some oversea’s Chinese blog was blocked, 2004/3/10 Blogbus.com, blogcn.com ordered to shutting down, 2004/3/11 Blogbus, blogcn, blogdirver compromised to self-police on their site, 2003/4 Typepad.com banned, 2004/3/25 What’s next?

Blogspot.com blocked, 2003/1/20

Some oversea’s Chinese blog was blocked, 2004/3/10

Blogbus.com, blogcn.com ordered to shutting down, 2004/3/11

Blogbus, blogcn, blogdirver compromised to self-police on their site, 2003/4

Typepad.com banned, 2004/3/25

What’s next?

Another Problem One-way world English Blogsphere Chinese Blogsphere

One-way world

Actions: Blog-based COP Community of Practice based on trust Creative Commons Smiling Library Project Blogger Bidding Party Blogger donation and book collection Flash and Smart Mobs “ Free Culture” Translation Project Etc.

Community of Practice based on trust

Creative Commons

Smiling Library Project

Blogger Bidding Party

Blogger donation and book collection

Flash and Smart Mobs

“ Free Culture” Translation Project

Etc.

Future: We Media The Tipping Point Millions of bloggers in China, 2006 Media cooked by audience Diversified topics in blogshpere Distributed and decentralized Affecting mass media heavily

The Tipping Point

Millions of bloggers in China, 2006

Media cooked by audience

Diversified topics in blogshpere

Distributed and decentralized

Affecting mass media heavily

SocialBrain.org Pre-NPO Projects cnblog.org(2002, IsaacMao & Yunshen Zheng) creativecommons.cn(2003) oedu.org(2004) Social Software research and practise Social activity supporting and enabling

Pre-NPO

Projects

cnblog.org(2002, IsaacMao & Yunshen Zheng)

creativecommons.cn(2003)

oedu.org(2004)

Social Software research and practise

Social activity supporting and enabling

Thanks! Me@isaacmao.com