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AIRA 2009: Investor Relations Web Trends

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Presentations delivered to the Australasian Investor Relations Association December 2, 2009.

Presentations delivered to the Australasian Investor Relations Association December 2, 2009.


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Transcript

  • 1.
  • 2. Dominic JonesFounderIR Web Report (Canada)
    INTERNATIONAL IR WEB TRENDS 2009
    irwebreport.com
  • 3. Social media
    • Two-way, transparent communication
    • 4. Viral spreading can raise company profile
    • 5. Real-time, device agnostic, highly efficient
    • 6. Disintermediation of gatekeepers e.g. sell-side, media
    • 7. IR departments hamstrung by fear, lack of know-how, resources
    • 8. Smaller companies faster to adopt, see profile opportunities
  • Are investors using social web?
    Social web is a giant (noisy) expert network, won’t be ignored
    New monitoring tools e.g. FirstRain, SkyGrid, First Coverage
    Financial blog aggregator Seeking Alpha hits 3 million users, many pros
    47% institutional investors probed stock after a blog post, 20% invested.*
    Mostly a source of ideas, not definitive sources
    * Source: Brunswick Group New Media Survey, Sept. 2009
  • 9. Will they use it in future?
  • 10. Hmm… then there’s this
    55% of CFA Institute members globally never heard of it*
    Only 16% using XBRL viewers in Nov. ‘09
    Just 9% extracting data into models
    Little change from 2007
    Tools, comparability must get better
    * Source: CFA Institute Member XBRL Survey, November 2009
  • 11. What’s new on IR websites?
    This screen left intentionally blank
    (only half kidding, see the next slide)
  • 12. Global expansion of Thomson Reuters' “magic pill”
    Changes mostly cosmetic, little real innovation
    Low traffic relative to other channels
    Must reinvent or risk becoming irrelevant
    Own the channel, never cede it to vendors
    What’s new on IR websites?