墾丁列車旅客行為與運具選擇偏好分析

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2009 公路客運頁經營與管理 - 期末報告

2009 公路客運頁經營與管理 - 期末報告

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  • 1. A Study of Tourist behavior and Mode Choice Preference of Kenting Express Bus This study explore the mode choice behavior of Kenting tourist by questionnaire and stated preference method. The results show that over 60% of respondents travel to Kenting more than once time a year in average, and only 25% of respondents familiar with Kenting Express Bus. In the mode choice model, the effect of journey time and destination travel modes were not significant, both of the journey cost and destination traffic cost had the negative utility on tourist. Keywords: Mode choice preference, Tourist behavior, Stated Preference 1
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  • 9. Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i ) Vi i β 0i i β1i X1i i 9
  • 10. ρ2 ρ2 eUa P(a) = eUa + eUb + eUc 10
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