Distribution mix (mm)

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Distribution mix (mm)

  1. 1.  DISTRIBUTION MIX DISTRIBUTION CHANNEL PHYSICAL DISTRIBUTION
  2. 2. Distribution is the process ofmaking a product or serviceavailable for use or consumptionby a consumer or businessuser, using direct or indirectmeans with intermediaries.
  3. 3.  Combination of fivemajor components of effective distribution of goods,namely (1) inventory, (2) warehousing, (3) communications, (4) packaging, and (5) transport.
  4. 4. (A distribution channel can be as short asa direct transaction from the vendor to theconsumer, or may include severalinterconnected intermediaries
  5. 5. • Manufacturer• Wholesaler• Retailer• Consumer
  6. 6.  Also known as directmarketing channel Door-to-door, companyoutlets, catalogue, TV& internet Best deals Exclusive channelMANUFACTURERCONSUMER
  7. 7.  One intermediary inthe form of RETAILER Used for productswhere value is high &volume is low Mostly exclusive AutomobilesMANUFACTURERCONSUMERRETAILER
  8. 8.  Two intermediaries inthe form of RETAILER& WHOLESALER Each has a defined role Not exclusive DurablesMANUFACTURERCONSUMERRETAILERWHOLESALER
  9. 9.  Three intermediaries High volume, low valueproducts High frequency ofpurchase Best Reach FMCGMANUFACTURERCONSUMERRETAILERWHOLESALERDISTRIBUTOR
  10. 10. The process ofplanning, implementing, and controllingthe efficient, effective flow and storageof goods, services, and related informationfrom point of origin to point of consumptionfor the purpose of conforming to customersrequirements.
  11. 11.  It includes all those activities concerned withthe efficient movement of goods from theplace of production to the place ofconsumption It involves the handling of raw materialfabricates parts, supplies & finished goodsfrom producers to consumers viaintermediaries
  12. 12.  Attain customer satisfaction Profit maximization Getting the right product, at the rightplace, at the right time, in right quantity, atthe right customer at the lower cost Proper co-ordination of distribution activities
  13. 13.  5. To use powerful tool of competitive mktg. 6. To provide better service of lower prices 7. To increase profit margin
  14. 14.  Supplier Manufacturer IntermediariesWholesalers, Retailers Agents – Selling, Manufacturing, C & F etc.
  15. 15.  Planning the overall physical distributionsystem In bound transport Receiving – Raw material, orders In plant warehousing Inventory management
  16. 16.  Order processing Packaging Dispatch of goods Field warehousing Customer service

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