Vision at loftwork_v5

CAREER VISION @ Loftwork / Karasuma, 2012 - 2014 | Satoshi Iritani Client Production 1 2 3 Issues CONTENT STRATEGY (Audit) - (Analysis) - (Strategy) - (Creation) - (Delivery) - (Governance) What I’ll Do →PMBOK CMS Client Vision

References Content Strategy for the Web The Elements of Content by Kristina Halvorson Strategy by Erin Kissane Definition: The four most influential fields: Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. The Editor The Curator Content strategy plans for: - Creation - Delivery Content - Governance Strategi Content-related disciplines: The - Online messaging and branding The Marketer (Info)Scientist - Information Architecture - Editorial strategy - Web writing - Search engine optimization - Metadata strategy - Content management strategy Content Strategy Reading List: - Content channel distribution strategy - Building Findable Websites: Web Standards, Content strategy deliverables (example): SEO and Beyond by Aarron Walter - Communicating Design: Developing Web - Message map Site Documentation for Design and Planning - Content inventory by Dan Brown - Gap analysis - Content Management Bible by Bob Boiko - Site map - Don’t Make Me Think by Steve Krug - Page tables - The Elements of User Experience by Jesse - Content template map James Garrett - Editorial strategy - Information Architecture for the World Wide - Content style guide Web by Peter Morville & Louis Rosenfeld - Editorial workflow diagram - Killer Web Content: Make the Sale, Deliver - Content management system architecture the Service, Build the Brand by Gerry - Metadata framework McGovern - Taxonomy - Letting Go of the Words by Ginny Redish - Content flow schematic - Managing Enterprise Content: A Unified - Content model Content Strategy by sAnn Rockley - Content quality assurance tools - The Necessary Art of Persuasion by Jay A. - Content production schedule Conger - Competitor content audit - The Paradox of Choice: Why More Is Less by - Content migration plan Barry Schwartz - Content licensing evaluation report - Web Analytics Demystified by Eric Peterson - The Web Content Strategist’s Bible: A

References English Japanese Content Strategy for the Web (2011/4, ) Kristina Halvorson http://www.loftwork.jp/aboutus/column/article/ 2009/8 -> 2nd Edition @ 2012/2 20110405_contentstg.html ※10/17 Brain Traffic Content Strategy Meetups 1 2011/7 http://www.slideshare.net/yhassy/web-8560932 2011/9 The Elements of Content Strategy Erin Kissane 2011 Bob Boiko ( ), ( ) “A List Apart” 2007 ”DESIGN! IT” CMS 09-11 IA ex. IA100 IA

Vision at loftwork_v5

by Satoshi Iritani on Dec 31, 2011

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Vision at loftwork_v5 — Document Transcript