Qualification                                   Level 3 Extended Diploma in Creative Media Production                     ...
Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity...
P16.2/M16.2/D16.2                                                                                                         ...
Unit 30 Advertisement Production for Television (Level 3)P30.2 originate and develop an                 M30.2 originate an...
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assignment brief

  1. 1. Qualification Level 3 Extended Diploma in Creative Media Production Unit 7 Understanding the Creative Media IndustriesUnit number and title Unit 16 Film and Video Editing Techniques Unit 30 Advertising Production for TelevisionStart date 7th March 2012Deadline 8th June 2012Assessor name Damen BRAMWELLAssignment title DB4 – Television Advertisement CampaignVideo Wall ProjectBrief 2: IN Salford and Proud1. The ClientSalford Royal NHS Foundation Trust aims to be the safest organisation in the NHS through providing safe, clean and personal care to every patient,every time. We are an integrated provider of hospital, community and primary care services, including the University Teaching Hospital. Our team of6,000 staff provide local services to the City of Salford and specialist services to Greater Manchester and beyond. We have an excellent trackrecord; having the highest consistent rating for service quality coupled with one of the highest sets of patient and staff satisfaction scores. Furtherinformation about the Trust can be found at: www.srft.nhs.ukThe hospital site is undergoing major redevelopment and will open a new main entrance in June 2011 in the new Hope Building. A new video wallwill be installed in the main entrance in June 2011 and it will play key messages on a loop seven days a week.2. BriefTo create and deliver a high quality film to promote that Salford Royal NHS Foundation Trust is proud to be in Salford and to encourage others toview Salford in a different light.The Trust is really proud to have a new modern building, which is a new civic landmark, and wants to remind people when they are on our newhospital site that there is so much to see in Salford.Inspiration for the film should be taken from travel and tourism adverts that promote Ireland, Yorkshire etc.Photography has been commissioned and we want to use this photography within the treatment of the film.The films should be vibrant and exciting i.e. not a dull slide show of some beauty spots!This film will play on a video wall in the main entrance of the hospital (Hope Building). It will be played on loop, with no sound.It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the audience.3. TreatmentAll recommendations will be considered. Trust photography must be incorporated.4. Key messages  Salford Royal NHS Foundation Trust is proud to be IN Salford  Did you know all these places are here IN Salford?5. Branding 1
  2. 2. Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity.nhs.uk No additional photographs can be taken as we want to ensure the style of pictures throughout the film remain consistent. The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal Hospital or Hope Hospital. IN Salford branding exists – magenta pink. The Trust’s full logo is expected to appear at the introduction and end of the film. The end of the film should credit: This film was proudly made IN Salford, by local students from Salford City College for Salford Royal NHS Foundation Trust. It must also credit the artist. 6. Deadline Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use. 7. Project Management Required support time with the client will need to be agreed in advance. Issued to: Salford City College, 7 March 2012 Issued by: Anne-Marie Miller Communications Manager Salford Royal NHS Foundation TrustTasks Grading Criteria Mapping 1. Use idea generation techniques including mind maps and spider diagrams to come up 30.2 Be able to originate and with some initial ideas. develop an idea for a television advertisement P30.2/M30.2/D30.2 30.2 Be able to originate and 2. Use pre-production techniques to draw up plans for the advertisements. develop an idea for a You must include the following: television advertisement Risk assessment P30.2/M30.2/D30.2 Storyboards Shooting schedules Script Production Diary Location recces Production schedules Contingency Plans Shot Logs 3. Produce a television advertising campaign as per the client brief. 7.2 Understand ethical and legal constraints within the media sector 7.3 Understand the regulation of the media sector 16.2 Be able to prepare moving image material for editing 16.3 Be able to edit moving image material. 30.3 Be able to produce a television advertisement P7.2/M7.2/D7.2 P7.3/M7.3/D7.3 2
  3. 3. P16.2/M16.2/D16.2 P16.3/M16.3/D16.3 P30.3/M30.3/D30.3 4. Each member of your group must produce a report to discuss your production and 30.4 Be able to reflect upon editing decisions and detail your advertising techniques used in your advertisements. own television advertisement production work. P30.4/M30.4/D30.4 This brief has been verified as being fit for purpose Damen BRAMWELL Date 07/03/2012 Paul ROSSINGTON Paul Rossington Date 07/03/2012Unit 7 Understanding the creative media industries (Level 3) M7.2 explain ethical and legal D7.2 comprehensively explain constraints within the media ethical and legal constraints sector with reference to detailed within the media sector with illustrative examples reference to elucidated examples (Learners will take care to (learners will give thorough consider relevant constraints consideration to relevant when engaged in practical work constraints when engaged in and will explain how and why practical work and will give particular legislation and ethical detailed explanations of how and considerations need to be taken why particular legislation and into consideration, pointing to ethical considerations need to be relevant instances of where they taken into account, exemplifying have done so in their work.) these explanations with fully elucidated instances of where they have done so in their work.) M7.3 explain the regulatory D7.3 comprehensively explain the issues affecting the media sector regulatory issues affecting the with reference to detailed media sector with reference to illustrative examples (Learners elucidated examples (Learners will also relate regulatory issues will link regulatory decisions back to decisions they have taken to their own work, considering the when planning and producing issues (for example, censorship their own products) and self-censorship) which might extend or constrain their own creative expression.)Unit 16 Film and Video Editing Techniques (Level 3)P16.2 apply editing preparation M16.2 apply editing preparation D16.2 apply editing preparationtechniques with some techniques competently with only techniques to a technical qualityassistance occasional assistance that reflects near professional standards, working independently to professional expectationsP16.3 applies editing techniques M16.3 applies editing techniques D16.3 applies editing techniquesworking within appropriate to a good technical standard to a technical quality that reflectsconventions and with some showing some imagination and near-professional standards,assistance. with only occasional assistance. showing creativity and flair and working independently to professional expectations. 3
  4. 4. Unit 30 Advertisement Production for Television (Level 3)P30.2 originate and develop an M30.2 originate and develop an D30.2 originate and develop anidea for a television idea for a television idea for a televisionadvertisement working within advertisement showing some advertisement showing creativityappropriate conventions and with imagination and with only and flair and workingsome assistance occasional assistance independently to professional expectationsP30.3 produce a television M30.3 produce a television D30.3 produce a televisionadvertisement working within advertisement to a good technical advertisement to a technicalappropriate conventions and with standard showing some quality that reflects nearsome assistance imagination and with only professional standards, showing occasional assistance creativity and flair and working independently to professional expectationsP30.4 comment on own television M30.4 explains own television D30.4 critically evaluate ownadvertisement production work advertisement production work television advertisementwith some appropriate use of with reference to detailed production work in the context ofsubject terminology. illustrative examples and professional practice, with generally correct use of subject elucidated examples and terminology. consistently using subject terminology correctly. 4

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