Content on LinkedIn: How News Brands Can Grow and Engage their Audience #DME14
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Content on LinkedIn: How News Brands Can Grow and Engage their Audience #DME14

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My slides from Digital Media Europe 2014, discussing content on LinkedIn and how news brands can leverage it to grow their reach and engage with their audience. ...

My slides from Digital Media Europe 2014, discussing content on LinkedIn and how news brands can leverage it to grow their reach and engage with their audience.
Publishers, you'll find more detailed how-tos in this deck: http://www.slideshare.net/alexandervariano/linkedin-publisher-toolkit-winter-2014-30952218
Understand the LinkedIn member's mindset and what type of content resonates here: http://www.slideshare.net/linkedineurope/the-mindset-divide-33226655

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  • Whatour team does, insist on first two
  • The Value We Create for PublishersIncreased content distribution.Referral traffic.Exposure and brand awareness amongst LinkedIn’s high quality audience.Access to unique data and insight via plugins and APIs.Inshare: Add plugin across your desktop and mobile site;Readers share content with their network;Articles appear in the Network Update Stream, factor in algorithms and appear elsewhere on site.Many languages (Mitteilen…)Company page:Use Status Updates to share the best professional content with your followers. Measure how effectively you're reaching your audience with our analytics tools.Publish updates manually or through social tools like Hootsuite and Spredfast.
  • Pulse offers easy access to the best sources of professional news and insight across LinkedIn. RSS feed with headline, full text and image. Content appears across the Pulse catalogue, Company Page and Network Update Stream.Select publishing partners can incorporate their RSS feed from Pulse into their Company Page.To submit your feed for consideration, email publisher@linkedin.com.

Content on LinkedIn: How News Brands Can Grow and Engage their Audience #DME14 Content on LinkedIn: How News Brands Can Grow and Engage their Audience #DME14 Presentation Transcript

  • Content on LinkedIn: Grow and Engage your Audience DME14
  • “For the world’s largest professional network, content is king.” - AllThingsD 2
  • ** *22 187M+ Unique monthly visitors Languages 10.6B Page views per quarter 200 Countries Use LinkedIn 5X more to discover professional content and insights than use our job properties (2) Are 2X more likely to trust information from LinkedIn than from competitors (1) Follow companies and publishers for professional insights Our members: Connect Your Content to Our Audience We’ve got the world’s largest network of high-quality, engaged professionals who crave news and insights Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012 3
  • 4 “Spend Time” “Invest Time” Personal Networks Professional Networks Career info Updates on brands Current affairs Info on friends Info on personal interests Entertainment updates 1 2 3 A Professional Mindset Ideal for News Brands
  • 5 INFLUENCERSPULSE WRITING ON LINKEDIN SLIDESHARE
  • How Content Appears on LinkedIn Across all devices and platforms Homepage Pulse Top Headline Emails Network Update Stream Groups Company Pages Desktop LinkedIn for iPadLinkedIn for iPhone Pulse (Android & iOS) 6
  • Appear in Pulse catalogue of news sources Distribute content to your followers Content appears in the Network Update Stream How Publishers Can Leverage LinkedIn Give Us Your RSS Feeds Use Your Company PageAdd The InShare Plugin 7
  • To get listed in Pulse, submit a link to your full RSS feed to publisher@linkedin.com 8
  • publisher@linkedin.com linkedin.com/publishers 9
  • Thank you! 10