QR codes could finally do what no other method has fluently done so far: blend online and offline seamlessly together.
QR coding makes people interact with their environment, and if executed smartly, could be really beneficial and entertaining. The options are limitless.
Mobile phones are a personal territory, and QR codes give user the feeling that they are in control of the content they receive, pull instead of push (compare to intrusive text message ads).
They are ideal for instant reactions and dynamic content.
Mobile marketing has been struggling with the final breakthrough for ages; this might be the final push. Same goes with mobile web. Maybe it will even revive the print media. Not hugely advanced, but WAP, Bluetooth, RFID etc sound difficult and geeky to most of us. QR coding method is the first one with real mainstream potential.
One of the most creative uses of QR codes so far is a music video by U2. The video, protesting against database society and big brother mentality, contains over 100 hidden QR codes. They can be found with specific time codes. Otherwise the video just looks arty. A full explanation of the project (and the video) can be found here . The production company, Rumpus Room, is well worth checking out, too. Avant garde digital.
QR coding is hugely popular in Japan and Korea, for instance 90% of teens use them regularly. It was introduced to the UK and Europe a few years ago, but hasn’t yet properly taken off. Firstly, it was a bad timing considering the darkened economic forecasts. Secondly, the necessary co-operation of phone manufacturers, web companies, software providers, operators etc. is now in progress. However, for example Nokia has embedded the coding software to all of its N series phones, and Google is on board with its new code creating ability. Still, lot’s need to be done.
Of course, it all comes down to companies and consumers. Why and how would they use it?
The possibilities are limitless With a small mind game you could come up with practically anything.Think of QR codes as physical links. You are kind of in the web but none of that Second Life stuff. Just “clickable” real environment. - Product packaging (where is this food from), screening times on a movie poster, digital flyers. -Alternate reality games and narratives, mysteries and riddles. -Download music, videos and photos anywhere. (check http://www.denimcode.fr/) -Get playful, arty or fun. Something that WAP keywords don’t really encourage.
Yes, The Sun did it a year ago THANKS. By: Maria