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Ohall case study presentation - Internet Marketing, Social Media, Google Adwords
 

Ohall case study presentation - Internet Marketing, Social Media, Google Adwords

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Case Study of I.D. Marketing client, Law Offices of Laurie Ohall, PA

Case Study of I.D. Marketing client, Law Offices of Laurie Ohall, PA

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    Ohall case study presentation - Internet Marketing, Social Media, Google Adwords Ohall case study presentation - Internet Marketing, Social Media, Google Adwords Presentation Transcript

    • Case Study: Law offices of laurie ohall
    • Law offices of Laurie Ohall, PA
      The Law Offices of Laurie Ohall, PA is a Tampa-based legal firm. Laurie Ohall is the sole practitioner for the firm and specializes in Elder Law. Ohall wanted a complete overhaul of her marketing program, specifically online efforts.
    • social brand
    • BRANDING
      The Client wanted to update her logo. She asked I.D. Marketing & Events to develop a logo that played upon her initials (L.E.O.) symbolizing strength and guardianship.
      We provided the Law Offices of Laurie Ohall a modern logo design incorporating the color and look and feel the client desired.
    • Social Media: Facebook
      The Client had already created a Facebook page, and employed I.D. Marketing & Events to manage it:
      Custom FacebookBillboard
      Custom Facebook Welcome Tab with Email List Subscription Form
      Fan base increased by 20%
      Daily managed interaction with fans
      Daily content
    • SOCIAL MEDIA: Twitter
      Twitter Page Stats in Four weeks:
      • Created custom twitter page
      • 197 local and industry twitter followers
      • Listed 7 times
      • Daily content
      • Daily engagement with followers
    • Advertising…smarter
    • Visualize It!
      The Client had created a Google Adwords account a year earlier and employed us to manage the account:
      With the same ad budget on Google:
      • Create custom ads based on service lines and geography
      • Keyword Analysis
      • Monitor the effectiveness of ads and optimize
      • Click-Through rate increase of 1300% (that’s a leap!)
      • Synchronized with Google Analytics to achieve conversion goals
      In just ONE MONTH of working with I.D. Marketing & Events, my web-based lead revenue has increased by 50%! I truly am impressed with the hard work that Irma has provided my firm! .
      ~ Laurie OhallLaw Offices of Laurie Ohall
    • Content is king
    • Search Engine Optimization
      Framework for SEO includes meta-tag, keyword, and descriptions for the firm website: www.ohalllaw.com
      • All meta information created to match pages, with corresponding keywords for each page
    • Search Engine Optimization
      Keyword Analysis is necessary to ensure your ranking on the Search Engine Results Page.
      • Conducted full keyword analysis
      • Keywords strategically placed throughout website pages
      • Pages created to enhance keyword searches through paid search, too.
    • Search Engine Optimization
      The firm was on the right track to start as a subscriber to several legal directories such as FindLaw, Lawyers.com, and Elder Law Answers.
      Since I.D. Marketing & Events began working with the firm, the site now has 40% more inbound links, improving SEO.
    • Search Engine Optimization
      We update the website once every 15 days to ensure Google spiders see new keyword-rich content and keep the site at the top of search pages.
      Content relevance is also created through her blog, which is updated a minimum of twice weekly.
    • ElderLaw Answers Blog
      Since the firm’s current website does not support a blog for added content to the site, we used the free blog feature through the firm’s ElderLaw Answers account. We then RSS (syndicate) the articles from the stand-alone blog into the website – to keep content fresh. We also promote new articles through social media.
    • GOOGLE ADWORDS CLICK-THROUGH RATE INCREASED BY 1300%
      ORGANIC PAGE 1 RESULTS FOR “ELDER LAW TAMPA”
      web-based lead revenue increased by 50%!
      FACEBOOK FAN BASE INCREASED BY 20%
      IMPROVED SEO WITH INCREASED INBOUND LINKS by 40%!
      NOTABLE RESULTS
    • Internet marketing success
    • WWW.IDMARKETINGEVENTS.COM