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How I converted our Dev team into marketers
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How I converted our Dev team into marketers

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Transcript

  • 1. How I converted our Dev team into marketers.
  • 2. Public beta is ready! How can we bring the users? No marketing budget Not a “cool” product All the team members are developers
  • 3. When you’re not the “cool kid” (yet)
  • 4. TIOBE index
  • 5. Mmm… where to start? The scientific (geeky) way
  • 6. HackerNews
  • 7. Best content – based on 100 blogs Innocent post? Let there be blood.
  • 8. Best content – based on 100 blogs Head to head – backed by data
  • 9. Best content – based on 100 blogs Use numbers (the bigger the better)
  • 10. Thanks! Iris.shoor@takipi.com @irisshoor www.startupmoon.com Now : go and be awesome