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Explaining Persuasion API

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Presentation by Bart Clement of ScienceRockstars at ProductTank AMS - Persuasion

Presentation by Bart Clement of ScienceRockstars at ProductTank AMS - Persuasion

Published in Technology , Business
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  • 1. 1 PERSUASION PROFILING PIONEERS “YOU ARE NOT A SEGMENT”
  • 2. 2 We combine behavioral science and technology to create next level marketing solutions. Science Rockstars Data driven, Human Obsesse ““““1 of the 4 - 2012 Stanford spin- off’’’’s to watch”””” STANFORD MEDIA X CONFERENCE (JAN’13). ““““1 of the 5 Dutch start ups that will make the difference”””” SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. 2
  • 3. 3 We combine behavioral science an technology to create next level marketing solutions. Science Rockstars Data driven, Human Obsessed ““““1 of the 4 - 2012 Stanford spin- off’’’’s to watch”””” STANFORD MEDIA X CONFERENCE (JAN’13). ““““1 of the 5 Dutch start ups that will make the difference”””” SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. 3 We combine behavioral science and technology to create next level marketing solutions.
  • 4. 4 2 Ready for persuasion? Bart Clement
  • 5. 5 55 Persuasion API, interprets data on customer level with an intelligent, learning algorithm based on the latest behavioral Research at Stanford University This allows our clients to dynamically alter HOW they pitch to every individual customer in real-time! Ok.. but how does this work?
  • 6. 66 The goal of persuasion is to change someone’s attitudes or behavior. Persuasion, you say?
  • 7. 7 Pop Quiz: Persuasion on booking.com?
  • 8. 8 Persuasion works... SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING
  • 9. 9 SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING Persuasion works... Does it?
  • 10. 10 SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING Yes, but less is more
  • 11. 11 So which strategy to pick? SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING
  • 12. 12 People are different,
  • 13. 13 Not everyone obeys the laws of social proof
  • 14. 14 There are people that question authority
  • 15. 15 People are different, but luckily they are consistently different.
  • 16. 16 15 Everybody has a unique persuasion profile... normal page social proof authority scarcity MIKE 15
  • 17. 17 1717 Profiles are estimated using our unique learning algorithms... Users interact and we directly improve our profiles to give even better persuasion advice normal page social proof authority scarcity First page served/email: normal page social proof authority scarcity second page served/email: normal page social proof authority scarcity third page served/email: = effect
  • 18. 18 18 Our real-time advices tell you which sales strategy to use for which customer. Resulting in optimal personalized communication! 18 normal page social proof authority scarcity MIKE
  • 19. 1919 Which strategies should be part of a Persuasion profile?
  • 20. 20
  • 21. 21 3232 You were bored by: Bart Clement Bart@sciencerockstars.com call: +31 (0)6 336 60515 @bartclement With love from: Sint Antoniesbreestraat 16 1011 HB Amsterdam @sciencerockstar +31 (0)20 717 39 49 Thank you.
  • 22. 22 31 http:/ 31 Read more? http://www.wired.com/magazine/2011/04/st_essay_persuasi on_profiling/ http://www.cardinalpath.com/persuasion-profiling- the-next-big-thing-in-conversion-optimization/ http://techcrunch.com/2012/09/30/mass-persuasion-one- user-at-a-time/ http://www.mediacom.nl/en/news-insights/blink/issues/edition- 4-2011/digital-persuasion.aspx