What is SEO and Online Marketing and Why You Should Care

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The slide deck from my introductory workshop at SVC2Baltics, Vilnius, Lithuania

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What is SEO and Online Marketing and Why You Should Care

  1. 1. What Is SEO and Online Marketing And Why You Should Care SVC2Baltics, November 2012, @irishwonder
  2. 2. Why Am I Here Talking to You about SEO?• Online since 1997• Doing SEO since 2000• Inhouse SEO, freelance consulting, affiliate sites• Experienced in whitehat and blackhat techniques• Endorsed by industry peers
  3. 3. Why Online Marketing?
  4. 4. Why Online Marketing?Source: Pew Internet & American Life Project
  5. 5. Online Marketing SEO ORM (organic) PPC SMM (paid) Local
  6. 6. (BTW, why are we always talking about Google?)
  7. 7. This is why.
  8. 8. SEO INTENTION
  9. 9. SEO – Why Position Matters
  10. 10. PPC
  11. 11. PPC
  12. 12. Local Search
  13. 13. Local Search
  14. 14. Social Media Marketing
  15. 15. Social Media Marketing
  16. 16. Social Media Marketing
  17. 17. Online Reputation Management
  18. 18. Online Reputation Management Google Suggest
  19. 19. Negative SEO
  20. 20. Thank you for your attention!Feel free to get in touch• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonder
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