What is SEO and Online Marketing and Why You Should Care
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What is SEO and Online Marketing and Why You Should Care

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The slide deck from my introductory workshop at SVC2Baltics, Vilnius, Lithuania

The slide deck from my introductory workshop at SVC2Baltics, Vilnius, Lithuania

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  • 1. What Is SEO and Online Marketing And Why You Should Care SVC2Baltics, November 2012, @irishwonder
  • 2. Why Am I Here Talking to You about SEO?• Online since 1997• Doing SEO since 2000• Inhouse SEO, freelance consulting, affiliate sites• Experienced in whitehat and blackhat techniques• Endorsed by industry peers
  • 3. Why Online Marketing?
  • 4. Why Online Marketing?Source: Pew Internet & American Life Project
  • 5. Online Marketing SEO ORM (organic) PPC SMM (paid) Local
  • 6. (BTW, why are we always talking about Google?)
  • 7. This is why.
  • 8. SEO INTENTION
  • 9. SEO – Why Position Matters
  • 10. PPC
  • 11. PPC
  • 12. Local Search
  • 13. Local Search
  • 14. Social Media Marketing
  • 15. Social Media Marketing
  • 16. Social Media Marketing
  • 17. Online Reputation Management
  • 18. Online Reputation Management Google Suggest
  • 19. Negative SEO
  • 20. Thank you for your attention!Feel free to get in touch• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonder