State of Search RIMC 2013

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What is happening in search, how it got to this point, what influences it and where it is heading in the future

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State of Search RIMC 2013

  1. 1. @irishwonder ThinkVisibility, March 2013
  2. 2.   2006: (http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary) @irishwonder RIMC, March 2013
  3. 3.   2012:Matt Cutts mentions 200 signals in his video about freshness(http://youtu.be/o4hH4ZQ_19k) @irishwonder RIMC, March 2013
  4. 4.   Signals changing over time  It’s all about how these signals interact  The result can be unpredictable even to Google itself @irishwonder RIMC, March 2013
  5. 5. @irishwonder RIMC, March 2013
  6. 6.   Different rules apply to different niches  You cannot have an empty SERP  Different types of queries require different approaches @irishwonder RIMC, March 2013
  7. 7.   It’s mostly about being present in Google Places @irishwonder RIMC, March 2013
  8. 8. EMD @irishwonder RIMC, March 2013
  9. 9. @irishwonder RIMC, March 2013
  10. 10. @irishwonder RIMC, March 2013
  11. 11. EMD @irishwonder RIMC, March 2013
  12. 12. EMD Hacked @irishwonder RIMC, March 2013
  13. 13. Complete with Google+ page and posts@irishwonder RIMC, March 2013
  14. 14. Wikipedia Disambiguation@irishwonder RIMC, March 2013
  15. 15. @irishwonder RIMC, March 2013
  16. 16.   You better be a news site to rank here @irishwonder RIMC, March 2013
  17. 17. OK that was helpful, thanks @irishwonder RIMC, March 2013
  18. 18. @irishwonder RIMC, March 2013
  19. 19. @irishwonder RIMC, March 2013
  20. 20. You need to rank in Image Search to appear in general search@irishwonder RIMC, March 2013
  21. 21. @irishwonder RIMC, March 2013
  22. 22. @irishwonder RIMC, March 2013
  23. 23. @irishwonder RIMC, March 2013
  24. 24.   But that was all about Google… @irishwonder RIMC, March 2013
  25. 25.   In 2006, it used to be like this: @irishwonder RIMC, March 2013
  26. 26.   Today: @irishwonder RIMC, March 2013
  27. 27.   Today: @irishwonder RIMC, March 2013
  28. 28.   Microformats  Personalised Search  Duplicate Content and DMCAs  Search+Social  Paid Search  International Search  Mobile Search @irishwonder RIMC, March 2013
  29. 29.   More open communication with site owners  Better understanding of user intent  More than one search engine @irishwonder RIMC, March 2013
  30. 30.   Slide 2 - searchenginewatch.com  Slide 3 - youtube.com, Matt Cutts  Slide 15 - martinmacdonald.net  Slide 25 - bruceclay.com  Slide 27 - statcounter.com @irishwonder RIMC, March 2013
  31. 31. •  info@irishwonder.com•  Twitter: @irishwonder•  Facebook: 
 http://www.facebook.com/irishwonder•  LinkedIn: linkedin.com/in/irishwonder @irishwonder RIMC, March 2013
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