State of Search RIMC 2013
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State of Search RIMC 2013

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What is happening in search, how it got to this point, what influences it and where it is heading in the future

What is happening in search, how it got to this point, what influences it and where it is heading in the future

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State of Search RIMC 2013 State of Search RIMC 2013 Presentation Transcript

  • @irishwonder ThinkVisibility, March 2013
  •   2006: (http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary) @irishwonder RIMC, March 2013
  •   2012:Matt Cutts mentions 200 signals in his video about freshness(http://youtu.be/o4hH4ZQ_19k) @irishwonder RIMC, March 2013
  •   Signals changing over time  It’s all about how these signals interact  The result can be unpredictable even to Google itself @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  •   Different rules apply to different niches  You cannot have an empty SERP  Different types of queries require different approaches @irishwonder RIMC, March 2013
  •   It’s mostly about being present in Google Places @irishwonder RIMC, March 2013
  • EMD @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  • EMD @irishwonder RIMC, March 2013
  • EMD Hacked @irishwonder RIMC, March 2013
  • Complete with Google+ page and posts@irishwonder RIMC, March 2013
  • Wikipedia Disambiguation@irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  •   You better be a news site to rank here @irishwonder RIMC, March 2013
  • OK that was helpful, thanks @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  • You need to rank in Image Search to appear in general search@irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  • @irishwonder RIMC, March 2013
  •   But that was all about Google… @irishwonder RIMC, March 2013
  •   In 2006, it used to be like this: @irishwonder RIMC, March 2013
  •   Today: @irishwonder RIMC, March 2013
  •   Today: @irishwonder RIMC, March 2013
  •   Microformats  Personalised Search  Duplicate Content and DMCAs  Search+Social  Paid Search  International Search  Mobile Search @irishwonder RIMC, March 2013
  •   More open communication with site owners  Better understanding of user intent  More than one search engine @irishwonder RIMC, March 2013
  •   Slide 2 - searchenginewatch.com  Slide 3 - youtube.com, Matt Cutts  Slide 15 - martinmacdonald.net  Slide 25 - bruceclay.com  Slide 27 - statcounter.com @irishwonder RIMC, March 2013
  • •  info@irishwonder.com•  Twitter: @irishwonder•  Facebook: 
 http://www.facebook.com/irishwonder•  LinkedIn: linkedin.com/in/irishwonder @irishwonder RIMC, March 2013