Your SlideShare is downloading. ×
  • Like
  • Save
SEO Security Audits - SMX London
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

SEO Security Audits - SMX London

  • 992 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
992
On SlideShare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @irishwonder SMX London 2013Don’t Let Your Hard Work Go Down the Drain
  • 2. @irishwonder SMX London 2013@irishwonder
  • 3. @irishwonder SMX London 2013@irishwonder  Other people’s malicious activities can getyour site in trouble
May 2012, http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34449  But so can your own actions (or lack ofaction)!
“Theres almost nothing acompetitor can do to harmyour ranking““Google works hard to preventother webmasters from being ableto harm your ranking”
  • 4. @irishwonder SMX London 2013@irishwonder  SEO security audits cover a wider spectrum ofissues than just links  Some sites’ problems have little to nothing todo with links and can be caused by onsiteissues  Site architecture causing problems is oftenoverlooked  But link audits are an integral part of SEOsecurity audits
  • 5. @irishwonder SMX London 2013@irishwonder
  • 6. @irishwonder SMX London 2013@irishwonder  Indexable (empty) search results  Use of insecure plugins  Site structure causing duplicate onsitecontent  Bad redirects  Incorrect or absent robots.txt  Etc.
  • 7. @irishwonder SMX London 2013@irishwonder  Bingo – your site is now about Viagra!(Example typical for Wordpress but many other platforms have similar issues)
  • 8. @irishwonder SMX London 2013@irishwonderAnd it will get indexed……because…
  • 9. @irishwonder SMX London 2013@irishwonderIndexable search results  http://www.domain.com/search/buy+viagra  http://www.domain.com/?s=buy+viagra◦  Result: duplicate content + site can be indexed forany sketchy stuff
  • 10. @irishwonder SMX London 2013@irishwonder  Add this to your Wordpress site’s robots.txt:◦  Disallow: /search/◦  Disallow: /*?s=
  • 11. @irishwonder SMX London 2013@irishwonder
  • 12. @irishwonder SMX London 2013@irishwonder
  • 13. @irishwonder SMX London 2013@irishwonder  Sites get hacked  According to Stop Badware, the three mostcommon types of badware affecting sites are:◦  Malicious scripts◦  .htaccess redirects◦  Hidden iframes
  • 14. @irishwonder SMX London 2013@irishwonder
  • 15. @irishwonder SMX London 2013@irishwonderMy post on how to get rid of malware on a site: http://www.irishwonder.com/blog/2012/07/20/site-infected-by-malware-heres-what-you-should-do/
  • 16. @irishwonder SMX London 2013@irishwonder
  • 17. @irishwonder SMX London 2013@irishwonder  Warning in Google Webmaster Tools  However, this does not always mean incorrectrobots.txt
  • 18. @irishwonder SMX London 2013@irishwonder
  • 19. @irishwonder SMX London 2013@irishwonderTest here:
  • 20. @irishwonder SMX London 2013@irishwonder  Who are your neighbours?
  • 21. @irishwonder SMX London 2013@irishwonder  BEFORE you get any emails from Google!
  • 22. @irishwonder SMX London 2013@irishwonder  A weak link profile makes negative SEOagainst a site much easier  Are you sticking to one type of links?  How consistent is your link building?
  • 23. @irishwonder SMX London 2013@irishwondervs
  • 24. @irishwonder SMX London 2013@irishwonder
  • 25. @irishwonder SMX London 2013@irishwonder  How obvious are they?
  • 26. @irishwonder SMX London 2013@irishwonder  Do they look like an artificial, plannedlinkbuilding effort?
  • 27. @irishwonder SMX London 2013@irishwonder
  • 28. @irishwonder SMX London 2013@irishwonder  Do your links suddenly disappear?  Do you get more links all of sudden?  Do you get spammier links than usual?  Do you get unusual anchor texts?  (Faster: do you get traffic for unusualkeywords?)
  • 29. @irishwonder SMX London 2013@irishwonder
  • 30. @irishwonder SMX London 2013@irishwonder  No  But you can close all the easily exploitableholes  And then a negative SEO campaign becomesmore difficult than they are willing to spendthe effort on
  • 31. @irishwonder SMX London 2013@irishwonder  Onsite checks:◦  Duplicate content◦  Indexable search results◦  Incorrect or absent robots.txt◦  Insecure plugins◦  Already existing malware  Offsite checks:◦  Bad neighbourhood on the server◦  Weak link profile◦  Obvious paid links◦  Overuse of anchor texts◦  Obvious network setup
  • 32. @irishwonder SMX London 2013@irishwonder•  info@irishwonder.com•  Twitter: @irishwonder•  Facebook: 
http://www.facebook.com/irishwonder•  LinkedIn: linkedin.com/in/irishwonderWho am I:•  Independent SEO consultant atirishwonder.com•  CMO of ContentMango.com•  Chief SEO Scientist at SearchWorks.eu