• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Negative SEO: Myths and reality - BrightonSEO April 2013
 

Negative SEO: Myths and reality - BrightonSEO April 2013

on

  • 6,413 views

Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to ...

Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to minimise the damage?

Statistics

Views

Total Views
6,413
Views on SlideShare
3,274
Embed Views
3,139

Actions

Likes
2
Downloads
18
Comments
0

17 Embeds 3,139

http://www.danielbianchini.co.uk 1600
http://www.allthingsweb.co.uk 654
http://www.stateofsearch.com 448
http://www.irishwonder.com 180
https://twitter.com 176
http://home.searchfree.net 46
http://www.stateofdigital.com 12
http://irishwonder.com 6
http://newsblur.com 4
http://www.newsblur.com 3
http://feeds.feedburner.com 2
http://storify.com 2
http://www.linkedin.com 2
http://translate.googleusercontent.com 1
http://localhost 1
http://evirtualsalesforce.com 1
http://kristas-virtual-art.info 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Negative SEO: Myths and reality - BrightonSEO April 2013 Negative SEO: Myths and reality - BrightonSEO April 2013 Presentation Transcript

    • Myths and Reality@irishwonder BrightonSEO, April 2013
    • @irishwonder BrightonSEO, April 2013
    •   Is Negative SEO Real?  And should I really be worried? @irishwonder BrightonSEO, April 2013
    •   Google has updated the text of a webmaster answer in May 2012
 http://support.google.com/webmasters/bin/answer.py? hl=en&answer=34449 “Theres almost nothing a “Google works hard to prevent competitor can do to harm other webmasters from being able your ranking“ to harm your ranking” @irishwonder BrightonSEO, April 2013
    • http://www.seobook.com/stop-questioning-negative-seo@irishwonder BrightonSEO, April 2013
    • @irishwonder BrightonSEO, April 2013
    •   Another extremity… @irishwonder BrightonSEO, April 2013
    •   Negative SEO is to blame for everything that goes wrong @irishwonder BrightonSEO, April 2013
    •   Self-inflicted @irishwonder BrightonSEO, April 2013
    •   Self-inflicted @irishwonder BrightonSEO, April 2013
    •   Self-inflicted ◦  Insecure plugins ◦  Incorrect redirects ◦  Robots errors ◦  Deindexing own site ◦  Duplicate content @irishwonder BrightonSEO, April 2013
    •   Self-inflicted in Wordpress ◦  Indexable search results   http://www.domain.com/search/buy+viagra   http://www.domain.com/?s=buy+viagra ◦  Default robots.txt or no robots.txt ◦  Result: duplicate content + can be indexed for any sketchy stuff @irishwonder BrightonSEO, April 2013
    • @irishwonder BrightonSEO, April 2013
    •   Can I protect myself from negative SEO? @irishwonder BrightonSEO, April 2013
    •   No, sorry @irishwonder BrightonSEO, April 2013
    •   But you can make it economically unviable to run a negative SEO campaign against your site @irishwonder BrightonSEO, April 2013
    • @irishwonder BrightonSEO, April 2013
    •   Watch your anchor texts Bonus: How to spot a possible negative SEO campaign using MajesticSEO: http://www.searchenginejournal.com/how-to-use-majesticseo-to-identify-a-possible -negative-seo-campaign-by-irish-wonder/56921/ @irishwonder BrightonSEO, April 2013
    •   Watch your links @irishwonder BrightonSEO, April 2013
    •   Negative SEO is real  So is people’s stupidity and laziness  Avoid mistakes that can make a negative SEO campaign against you easier  Make it economically unviable to run a negative campaign against your site @irishwonder BrightonSEO, April 2013
    •   Oh, and add this to your Wordpress site’s robots.txt: ◦  Disallow: /search/ ◦  Disallow: /*?s= @irishwonder BrightonSEO, April 2013
    • •  info@irishwonder.com•  Twitter: @irishwonder•  Facebook: 
 http://www.facebook.com/irishwonder•  LinkedIn: linkedin.com/in/irishwonderWho am I:•  Independent SEO consultant at irishwonder.com•  CMO of ContentMango.com•  Chief SEO Scientist at SearchWorks.eu @irishwonder BrightonSEO, April 2013