Negative SEO: Myths and reality - BrightonSEO April 2013

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Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to minimise the damage?

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Negative SEO: Myths and reality - BrightonSEO April 2013

  1. 1. Myths and Reality@irishwonder BrightonSEO, April 2013
  2. 2. @irishwonder BrightonSEO, April 2013
  3. 3.   Is Negative SEO Real?  And should I really be worried? @irishwonder BrightonSEO, April 2013
  4. 4.   Google has updated the text of a webmaster answer in May 2012
 http://support.google.com/webmasters/bin/answer.py? hl=en&answer=34449 “Theres almost nothing a “Google works hard to prevent competitor can do to harm other webmasters from being able your ranking“ to harm your ranking” @irishwonder BrightonSEO, April 2013
  5. 5. http://www.seobook.com/stop-questioning-negative-seo@irishwonder BrightonSEO, April 2013
  6. 6. @irishwonder BrightonSEO, April 2013
  7. 7.   Another extremity… @irishwonder BrightonSEO, April 2013
  8. 8.   Negative SEO is to blame for everything that goes wrong @irishwonder BrightonSEO, April 2013
  9. 9.   Self-inflicted @irishwonder BrightonSEO, April 2013
  10. 10.   Self-inflicted @irishwonder BrightonSEO, April 2013
  11. 11.   Self-inflicted ◦  Insecure plugins ◦  Incorrect redirects ◦  Robots errors ◦  Deindexing own site ◦  Duplicate content @irishwonder BrightonSEO, April 2013
  12. 12.   Self-inflicted in Wordpress ◦  Indexable search results   http://www.domain.com/search/buy+viagra   http://www.domain.com/?s=buy+viagra ◦  Default robots.txt or no robots.txt ◦  Result: duplicate content + can be indexed for any sketchy stuff @irishwonder BrightonSEO, April 2013
  13. 13. @irishwonder BrightonSEO, April 2013
  14. 14.   Can I protect myself from negative SEO? @irishwonder BrightonSEO, April 2013
  15. 15.   No, sorry @irishwonder BrightonSEO, April 2013
  16. 16.   But you can make it economically unviable to run a negative SEO campaign against your site @irishwonder BrightonSEO, April 2013
  17. 17. @irishwonder BrightonSEO, April 2013
  18. 18.   Watch your anchor texts Bonus: How to spot a possible negative SEO campaign using MajesticSEO: http://www.searchenginejournal.com/how-to-use-majesticseo-to-identify-a-possible -negative-seo-campaign-by-irish-wonder/56921/ @irishwonder BrightonSEO, April 2013
  19. 19.   Watch your links @irishwonder BrightonSEO, April 2013
  20. 20.   Negative SEO is real  So is people’s stupidity and laziness  Avoid mistakes that can make a negative SEO campaign against you easier  Make it economically unviable to run a negative campaign against your site @irishwonder BrightonSEO, April 2013
  21. 21.   Oh, and add this to your Wordpress site’s robots.txt: ◦  Disallow: /search/ ◦  Disallow: /*?s= @irishwonder BrightonSEO, April 2013
  22. 22. •  info@irishwonder.com•  Twitter: @irishwonder•  Facebook: 
 http://www.facebook.com/irishwonder•  LinkedIn: linkedin.com/in/irishwonderWho am I:•  Independent SEO consultant at irishwonder.com•  CMO of ContentMango.com•  Chief SEO Scientist at SearchWorks.eu @irishwonder BrightonSEO, April 2013

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