@irishwonder Linkdex Think Tank, January 2014
Why Google can’t fight all spam: Case study

@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
February 2013 -> manual cleanup
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
@irishwonder Linkdex Think Tank, January 2014@irishwonder
}  Benefits:
◦  Relatively quick rankings
◦  Scalable, manageab...
@irishwonder Linkdex Think Tank, January 2014@irishwonder
}  How can Google eliminate spam completely?
@irishwonder Linkdex Think Tank, January 2014@irishwonder
}  Here is a detailed step-by-step instruction:
@irishwonder Linkdex Think Tank, January 2014@irishwonder
1.  Power off all the datacentres
2.  Eliminate all the search f...
@irishwonder Linkdex Think Tank, January 2014@irishwonder
•  info@irishwonder.com
•  Twitter: @irishwonder
•  Facebook: 

...
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"Catch Me If You Can" - Google vs Spam - Linkdex Gambling Thinktank

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"Catch Me If You Can": Why Google Can't Fight All Spam - the slide deck for the talk I delivered at Linkdex Gambling Thinktank in January 2014

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Transcript of ""Catch Me If You Can" - Google vs Spam - Linkdex Gambling Thinktank"

  1. 1. @irishwonder Linkdex Think Tank, January 2014 Why Google can’t fight all spam: Case study

  2. 2. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  3. 3. @irishwonder Linkdex Think Tank, January 2014@irishwonder February 2013 -> manual cleanup
  4. 4. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  5. 5. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  6. 6. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  7. 7. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  8. 8. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  9. 9. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  10. 10. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  11. 11. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  12. 12. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  13. 13. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  14. 14. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  15. 15. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  16. 16. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  17. 17. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  18. 18. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  19. 19. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  20. 20. @irishwonder Linkdex Think Tank, January 2014@irishwonder
  21. 21. @irishwonder Linkdex Think Tank, January 2014@irishwonder }  Benefits: ◦  Relatively quick rankings ◦  Scalable, manageable traffic }  Risks: ◦  No guaranteed minimum period of ranking (is there ever?) ◦  Manual reviews leading to manual cleanups ◦  Algorithmic changes But every change that makes one kind of spam impossible, makes 10 others possible!
  22. 22. @irishwonder Linkdex Think Tank, January 2014@irishwonder }  How can Google eliminate spam completely?
  23. 23. @irishwonder Linkdex Think Tank, January 2014@irishwonder }  Here is a detailed step-by-step instruction:
  24. 24. @irishwonder Linkdex Think Tank, January 2014@irishwonder 1.  Power off all the datacentres 2.  Eliminate all the search functionality 3.  Cease to exist as a search engine
  25. 25. @irishwonder Linkdex Think Tank, January 2014@irishwonder •  info@irishwonder.com •  Twitter: @irishwonder •  Facebook: 
 http://www.facebook.com/irishwonder •  LinkedIn: linkedin.com/in/irishwonder •  Blogs: 
 http://www.irishwonder.com/blog/ - general SEO
 http://www.irishwonder.syndk8.co.uk/ - darker areas
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