Automated Content    GenerationCommon Misconceptions SMX Israel, January 2013, @irishwonder
From Endangered Species to Cruel Beasts              May 2010
Content Can Harm You
Content Can Harm You  o Duplicate content  o Thin content  o Low quality content
Traditional Sources of Content              • Create yourself              • Hire an inhouse                copywriter    ...
Oh the Pain…      • Labour intensive      • Costly      • Poorly scalable             INTENTION
Alternative Approach?       Automate it!
But Isn’t It a No-No???
OH THE MISCONCEPTIONS…     Here They Come
Automated Content Misconceptionso   Spun content = low quality and unreadableo   Spun content = fasto   No legitimate appl...
Spinning Content                                                                               Google’s example…Source: ht...
Spinning Content… vs properly spun text
Automated Content Misconceptions Spun content = low quality and unreadableo Spun content = fasto No legitimate applicatio...
Spinning Properly Is a Time Consuming Process
The Time It TakesGoogle’s example:       Properly spun content:• About 5 minutes       • Up to a week• No human           ...
Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fasto No legitimate applicatio...
Legitimate Applications• Varied descriptions in  directories, social profiles,  bookmarking sites• Ideas on how to say the...
Example: Guest posting
Example: Guest posting
…Busted, I’m afraid
…While a simple spin could do the trick
Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applicatio...
Automated Content: The New Journalism?“…transform data intostories that areindistinguishable fromthose authored bypeople”
Automated Content: Beyond Text
Automated Content: Beyond Text
Automated Content: Beyond Text
Automated Content by Any Other Name•   Mashups•   RSS feeds syndication•   Tickers•   Real-time data updates•   Content cu...
Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applicatio...
Additional Readingo NYTimes on automated storywriting:  http://www.nytimes.com/2011/09/11/business/computer-generated-  ar...
Image Credits1. http://worldwildlife.org/2. http://vilsevals-biggirlbigworld.blogspot.com3. http://www.flickr.com/photos/c...
Questions?Feel free to get in touch!Me:SEO consultant at irishwonder.com, CMO  of ContentMango• info@irishwonder.com• Twit...
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Automated Content Generation: Common Misconceptions

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Is there a place for automated content in the post-Panda world? Is there a place for automated content in your online marketing strategy? Open your mind and find out.

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Automated Content Generation: Common Misconceptions

  1. 1. Automated Content GenerationCommon Misconceptions SMX Israel, January 2013, @irishwonder
  2. 2. From Endangered Species to Cruel Beasts May 2010
  3. 3. Content Can Harm You
  4. 4. Content Can Harm You o Duplicate content o Thin content o Low quality content
  5. 5. Traditional Sources of Content • Create yourself • Hire an inhouse copywriter • Outsource • Steal– not an option because Panda will not like it!
  6. 6. Oh the Pain… • Labour intensive • Costly • Poorly scalable INTENTION
  7. 7. Alternative Approach? Automate it!
  8. 8. But Isn’t It a No-No???
  9. 9. OH THE MISCONCEPTIONS… Here They Come
  10. 10. Automated Content Misconceptionso Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  11. 11. Spinning Content Google’s example…Source: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
  12. 12. Spinning Content… vs properly spun text
  13. 13. Automated Content Misconceptions Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  14. 14. Spinning Properly Is a Time Consuming Process
  15. 15. The Time It TakesGoogle’s example: Properly spun content:• About 5 minutes • Up to a week• No human • Several people intervention working on a project• No editing or (writers and editors) proofreading before • Proofread before the spinning software run
  16. 16. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  17. 17. Legitimate Applications• Varied descriptions in directories, social profiles, bookmarking sites• Ideas on how to say the same thing in different ways• Varying your anchor texts• Varying your social mentions
  18. 18. Example: Guest posting
  19. 19. Example: Guest posting
  20. 20. …Busted, I’m afraid
  21. 21. …While a simple spin could do the trick
  22. 22. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applicationso Automated content is dead after Panda
  23. 23. Automated Content: The New Journalism?“…transform data intostories that areindistinguishable fromthose authored bypeople”
  24. 24. Automated Content: Beyond Text
  25. 25. Automated Content: Beyond Text
  26. 26. Automated Content: Beyond Text
  27. 27. Automated Content by Any Other Name• Mashups• RSS feeds syndication• Tickers• Real-time data updates• Content curation
  28. 28. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applications Automated content is dead after Panda
  29. 29. Additional Readingo NYTimes on automated storywriting: http://www.nytimes.com/2011/09/11/business/computer-generated- articles-are-gaining-traction.htmlo Autogenerated papers that passed human review: http://pdos.csail.mit.edu/scigen/#exampleso Content curation for education: http://www.mindomo.com/mindmap/content-curation-for-education- and-learning-robin-good-emerge2012- 98ccaad217074a07b9bff8b76effab8eo Blackhat ways to scale content creation http://www.irishwonder.syndk8.co.uk/2012/11/03/ways-to-scale- content-creation/
  30. 30. Image Credits1. http://worldwildlife.org/2. http://vilsevals-biggirlbigworld.blogspot.com3. http://www.flickr.com/photos/colinangusmackay/70982269/4. http://www.mediaindigena.com5. http://dl.kr.org/dig/6. http://www.health.com/7. http://www.ilfusion.com/8. http://blog.badonlinedates.com/9. http://www.fanpop.com10. http://depositphotos.com11. http://www.narrativescience.com/
  31. 31. Questions?Feel free to get in touch!Me:SEO consultant at irishwonder.com, CMO of ContentMango• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonderContentMango:http://www.contentmango.cominfo@contentmango.com
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