Your SlideShare is downloading. ×
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Automated Content Generation: Common Misconceptions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Automated Content Generation: Common Misconceptions

2,835

Published on

Is there a place for automated content in the post-Panda world? Is there a place for automated content in your online marketing strategy? Open your mind and find out.

Is there a place for automated content in the post-Panda world? Is there a place for automated content in your online marketing strategy? Open your mind and find out.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,835
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Automated Content GenerationCommon Misconceptions SMX Israel, January 2013, @irishwonder
  • 2. From Endangered Species to Cruel Beasts May 2010
  • 3. Content Can Harm You
  • 4. Content Can Harm You o Duplicate content o Thin content o Low quality content
  • 5. Traditional Sources of Content • Create yourself • Hire an inhouse copywriter • Outsource • Steal– not an option because Panda will not like it!
  • 6. Oh the Pain… • Labour intensive • Costly • Poorly scalable INTENTION
  • 7. Alternative Approach? Automate it!
  • 8. But Isn’t It a No-No???
  • 9. OH THE MISCONCEPTIONS… Here They Come
  • 10. Automated Content Misconceptionso Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 11. Spinning Content Google’s example…Source: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
  • 12. Spinning Content… vs properly spun text
  • 13. Automated Content Misconceptions Spun content = low quality and unreadableo Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 14. Spinning Properly Is a Time Consuming Process
  • 15. The Time It TakesGoogle’s example: Properly spun content:• About 5 minutes • Up to a week• No human • Several people intervention working on a project• No editing or (writers and editors) proofreading before • Proofread before the spinning software run
  • 16. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fasto No legitimate applicationso Automated content is dead after Panda
  • 17. Legitimate Applications• Varied descriptions in directories, social profiles, bookmarking sites• Ideas on how to say the same thing in different ways• Varying your anchor texts• Varying your social mentions
  • 18. Example: Guest posting
  • 19. Example: Guest posting
  • 20. …Busted, I’m afraid
  • 21. …While a simple spin could do the trick
  • 22. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applicationso Automated content is dead after Panda
  • 23. Automated Content: The New Journalism?“…transform data intostories that areindistinguishable fromthose authored bypeople”
  • 24. Automated Content: Beyond Text
  • 25. Automated Content: Beyond Text
  • 26. Automated Content: Beyond Text
  • 27. Automated Content by Any Other Name• Mashups• RSS feeds syndication• Tickers• Real-time data updates• Content curation
  • 28. Automated Content Misconceptions Spun content = low quality and unreadable Spun content = fast No legitimate applications Automated content is dead after Panda
  • 29. Additional Readingo NYTimes on automated storywriting: http://www.nytimes.com/2011/09/11/business/computer-generated- articles-are-gaining-traction.htmlo Autogenerated papers that passed human review: http://pdos.csail.mit.edu/scigen/#exampleso Content curation for education: http://www.mindomo.com/mindmap/content-curation-for-education- and-learning-robin-good-emerge2012- 98ccaad217074a07b9bff8b76effab8eo Blackhat ways to scale content creation http://www.irishwonder.syndk8.co.uk/2012/11/03/ways-to-scale- content-creation/
  • 30. Image Credits1. http://worldwildlife.org/2. http://vilsevals-biggirlbigworld.blogspot.com3. http://www.flickr.com/photos/colinangusmackay/70982269/4. http://www.mediaindigena.com5. http://dl.kr.org/dig/6. http://www.health.com/7. http://www.ilfusion.com/8. http://blog.badonlinedates.com/9. http://www.fanpop.com10. http://depositphotos.com11. http://www.narrativescience.com/
  • 31. Questions?Feel free to get in touch!Me:SEO consultant at irishwonder.com, CMO of ContentMango• info@irishwonder.com• Twitter: @irishwonder• Facebook: http://www.facebook.com/irishwonder• LinkedIn: linkedin.com/in/irishwonderContentMango:http://www.contentmango.cominfo@contentmango.com

×