It's Not All About Google: Searching for Alternatives

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My talk at SASCon 2014 exploring alternative approaches to driving traffic for SEOs and online marketers

My talk at SASCon 2014 exploring alternative approaches to driving traffic for SEOs and online marketers

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  • 1. @irishwonder SASCon, June 2014
  • 2. @irishwonder SASCon, June 2014@irishwonder  US (source: comScore)
  • 3. @irishwonder SASCon, June 2014@irishwonder  Worldwide (source: Statista)
  • 4. @irishwonder SASCon, June 2014@irishwonder
  • 5. @irishwonder SASCon, June 2014@irishwonder
  • 6. @irishwonder SASCon, June 2014@irishwonder
  • 7. @irishwonder SASCon, June 2014@irishwonder © Statista 2014
  • 8. @irishwonder SASCon, June 2014@irishwonder © Statista 2014
  • 9. @irishwonder SASCon, June 2014@irishwonder © Statista 2014
  • 10. @irishwonder SASCon, June 2014@irishwonder
  • 11. @irishwonder SASCon, June 2014@irishwonder
  • 12. @irishwonder SASCon, June 2014@irishwonder
  • 13. @irishwonder SASCon, June 2014@irishwonder  Wow really? Source: jonloomer.com
  • 14. @irishwonder SASCon, June 2014@irishwonder
  • 15. @irishwonder SASCon, June 2014@irishwonder Source: Marin Software whitepaper
  • 16. @irishwonder SASCon, June 2014@irishwonder
  • 17. @irishwonder SASCon, June 2014@irishwonder  Time sensitive campaign  Testing an affiliate offer  Limited budget*  Specific niche (Try building a brand in pharma SERPs anyone?) *Disclaimer: proper spam costs more than $5 and you’re likely better off knowing how to do it yourself if your concern is budget
  • 18. @irishwonder SASCon, June 2014@irishwonder  Spam as a business model
  • 19. @irishwonder SASCon, June 2014@irishwonder NOBODY understanding the blackhat business model would have ever said that
  • 20. @irishwonder SASCon, June 2014@irishwonder  Benefits: ◦ Relatively quick rankings ◦ Scalable, manageable traffic  Risks: ◦ No guaranteed minimum period of ranking (is there ever?) ◦ Manual reviews leading to manual cleanups ◦ Algorithmic changes But every change that makes one kind of spam impossible, makes 10 others possible!
  • 21. @irishwonder SASCon, June 2014@irishwonder  Payday Loans 2.0 10 days
  • 22. @irishwonder SASCon, June 2014@irishwonder
  • 23. @irishwonder SASCon, June 2014@irishwonder
  • 24. @irishwonder SASCon, June 2014@irishwonder  What do you need Google for?
  • 25. @irishwonder SASCon, June 2014@irishwonder • info@irishwonder.com • Twitter: @irishwonder • Slideshare: http://www.slideshare.net/irishwonder/ • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas