It's Not All About Google: Searching for Alternatives

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My talk at SASCon 2014 exploring alternative approaches to driving traffic for SEOs and online marketers

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It's Not All About Google: Searching for Alternatives

  1. 1. @irishwonder SASCon, June 2014
  2. 2. @irishwonder SASCon, June 2014@irishwonder  US (source: comScore)
  3. 3. @irishwonder SASCon, June 2014@irishwonder  Worldwide (source: Statista)
  4. 4. @irishwonder SASCon, June 2014@irishwonder
  5. 5. @irishwonder SASCon, June 2014@irishwonder
  6. 6. @irishwonder SASCon, June 2014@irishwonder
  7. 7. @irishwonder SASCon, June 2014@irishwonder © Statista 2014
  8. 8. @irishwonder SASCon, June 2014@irishwonder © Statista 2014
  9. 9. @irishwonder SASCon, June 2014@irishwonder © Statista 2014
  10. 10. @irishwonder SASCon, June 2014@irishwonder
  11. 11. @irishwonder SASCon, June 2014@irishwonder
  12. 12. @irishwonder SASCon, June 2014@irishwonder
  13. 13. @irishwonder SASCon, June 2014@irishwonder  Wow really? Source: jonloomer.com
  14. 14. @irishwonder SASCon, June 2014@irishwonder
  15. 15. @irishwonder SASCon, June 2014@irishwonder Source: Marin Software whitepaper
  16. 16. @irishwonder SASCon, June 2014@irishwonder
  17. 17. @irishwonder SASCon, June 2014@irishwonder  Time sensitive campaign  Testing an affiliate offer  Limited budget*  Specific niche (Try building a brand in pharma SERPs anyone?) *Disclaimer: proper spam costs more than $5 and you’re likely better off knowing how to do it yourself if your concern is budget
  18. 18. @irishwonder SASCon, June 2014@irishwonder  Spam as a business model
  19. 19. @irishwonder SASCon, June 2014@irishwonder NOBODY understanding the blackhat business model would have ever said that
  20. 20. @irishwonder SASCon, June 2014@irishwonder  Benefits: ◦ Relatively quick rankings ◦ Scalable, manageable traffic  Risks: ◦ No guaranteed minimum period of ranking (is there ever?) ◦ Manual reviews leading to manual cleanups ◦ Algorithmic changes But every change that makes one kind of spam impossible, makes 10 others possible!
  21. 21. @irishwonder SASCon, June 2014@irishwonder  Payday Loans 2.0 10 days
  22. 22. @irishwonder SASCon, June 2014@irishwonder
  23. 23. @irishwonder SASCon, June 2014@irishwonder
  24. 24. @irishwonder SASCon, June 2014@irishwonder  What do you need Google for?
  25. 25. @irishwonder SASCon, June 2014@irishwonder • info@irishwonder.com • Twitter: @irishwonder • Slideshare: http://www.slideshare.net/irishwonder/ • LinkedIn: linkedin.com/in/irishwonder • Blogs: http://www.irishwonder.com/blog/ - general SEO http://www.irishwonder.syndk8.co.uk/ - darker areas

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