Turn of the century high drinking levels. What happened ? Many things. Active alcohol policy with public involvement.
JD Scotland’s rising rates not part of worldwide trend. We are out of step with the rest of Europe and North America.
Partnership is one way street What contribution do they make as stakeholders? Clubcard example. We meet the sales force, not the analysts Double offer. We can make things very easy for you…or very difficult. Devel The role of the SWA in opposing a measure that wold mainly affect vodka and cider.
Fallen by 25% since 2003. Substantial falls since 2008
Fig 2 Real spending on alcohol in UK, 1964-2010. Source: Office for National Statistics, Blue Book, 2010, www.ons.gov.uk/ons/rel/naa1-rd/united-kingdom-national-accounts/2010-edition/blue-book.html.
Alcohol - From Action to Awareness, Dr. Peter Rice - SHAAP
From Awareness to Action –The Scottish ExperienceDr Peter Rice MB, ChB, FRCPsych, FRCPEChair,Scottish Health Action on Alcohol Problems
ISD 2005ISD 2005Alcohol Related Deaths in Scotland 1980 - 2003
British Liver Trust / ONS 2009UK MORTALITY TRENDS
WHAT IS SCOTTISH HEALTHACTION ON ALCOHOL PROBLEMS ?
The strategic aim of industry actors is to be perceived as key partners in the policymaking process.They defend their right to be consulted on policy issues as relevant stakeholdersIndustry able to offer policy solutions to ministers faced with a multitude ofproblems and finite resources to address them.Deliberate tactic to use the iconic nature of whisky…as a way to underminesupport for Minimum Unit Pricing.Holden, Hawkins and McCambridgeAlcohol Research UK 2012THE ALCOHOL INDUSTRY’S RESPONSE
The opinion of the Court of Session was that:•Alcohol pricing was an issue on which member states have authorityto pass legislation.•Restrictions on trade can be justified on health grounds.•There must be good grounds to expect that the measureproposed will achieve the government’s stated aims.•The expected effectiveness of the measure must be well groundedand likely to be more effective than other measures in achieving theaims of the legislation.•European legislation regarding trade harmonisation do not deal withhealth considerations which remain the responsibility of memberstates.
The opinion concludes:In my opinion none of the challenges tothe minimum pricing measures is wellfounded. There is no proper basis forthe petitioners being granted any of theremedies which they seek. The petitionis refused.
ALCOHOL DEATHS ARE STARTING TO FALL…..AFTER A 20 YEARS RISE
LESSONS FROM SCOTLAND• Data is important.• Have an overall game plan…..but keep your eye on the ball.• Different organisations have different strengths. Front line staff have aspecial role in public campaigns.• Producers and retailers are obliged to act in their shareholders bestinterest.• You need luck AND skill.• It doesn’t end………