Jumping in with Both Toes: Integrating Social Media into your Community


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This program is a manager\'s-level view on some basics of social media and how to make decisions on the value of adding social tactics to your communications efforts.

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  • Take some time to write some guidelines, even if only for yourself on what is your purpose, how you can provide a unique viewpoint what kinds of issues you will address What types of information you would like to share Crating some cattle shoots lets you find information and answers faster, make choices aligned with your brand and allows others to get involved and stay on point. Questions
  • キ  Remember that many of these tools are only a few years old, but the concepts are ancient - interest, support, service, responsiveness, inclusion キ  Tactics and technology WILL change, but conversational marketing and 渡 o w media � are here to stay. キ  The point isn’t to make an online community its to make a member community キ  Don’t just look at other associations for ideas and inspiration キ  What will you try/what might work for your organization キ  Its all pretty new and even the experts have only been at it for a few years – so there is plenty of room for growth, new experts to appear キ  Fan Facebook page キ  Hashtag conversation 7/16
  • Jumping in with Both Toes: Integrating Social Media into your Community

    1. 1. Jumping in with Both Toes How to Immerse your Community in Social Media without Drowning
    2. 2. Jumping In With Both Toes Program <ul><li>Understanding some basics </li></ul><ul><li>Creating your own content </li></ul><ul><li>Where to listen and how to respond </li></ul><ul><li>Making decisions </li></ul>
    3. 3. Linkedin: Get Your Feet Wet
    4. 4. Linkedin: Make Professional Connections <ul><li>What can you do? </li></ul><ul><li>Create a professional profile </li></ul><ul><li>Connect blogs, slideshows, polls, reading lists </li></ul><ul><li>Make connections (friends) </li></ul><ul><li>Create & join interest groups </li></ul><ul><li>Update your status </li></ul><ul><li>Ask and answer questions </li></ul><ul><li>Search other’s connections </li></ul><ul><li>Find potential employees </li></ul><ul><li>Research prospects </li></ul>
    5. 5. Facebook: The Public Pool
    6. 6. Facebook: How Do You Want to Connect? Profiles for individuals — Groups and Pages start from a personal profile Groups for people to connect with each other. Smaller, cause or interest related interaction Pages for organizations to connect with people. Larger, information or brand focused interaction
    7. 7. Twitter: An Ocean Online
    8. 8. Twitter: What’s the Point? <ul><li>Immediate: What’s happening right now </li></ul><ul><li>Specific: personal, business, cause, event </li></ul><ul><li>Fresh: Find and connect with new people </li></ul><ul><li>Filters: Easy to avoid nonsense </li></ul>
    9. 9. Twitter: Find Worthwhile Conversations <ul><li>Import your email list </li></ul><ul><li>Search for people you know </li></ul><ul><li>Other people’s @ tweets </li></ul><ul><li>Followed/follower lists </li></ul><ul><li>Keyword searches </li></ul><ul><li>www.search.twitter.com </li></ul>
    10. 10. Blogs: Entering the Rapids
    11. 11. Create Current, Changeable Resources <ul><li>Use a Blog as a Tool </li></ul><ul><li>A free and easy place to put new information </li></ul><ul><li>A source of content for Facebook and Twitter </li></ul><ul><li>Link to full articles from a short email news blast </li></ul><ul><li>A separate site for special interests, site events </li></ul>
    12. 12. Get Feedback <ul><li>Polls and Ratings </li></ul><ul><li>Services </li></ul><ul><li>Poll Daddy </li></ul><ul><li>Constant Contact </li></ul><ul><li>Poll Everywhere </li></ul><ul><li>Uses </li></ul><ul><li>Blog </li></ul><ul><li>Email </li></ul><ul><li>Webpage </li></ul><ul><li>Facebook & LinkedIn </li></ul><ul><li>Mobile </li></ul>
    13. 13. Listen for Key News
    14. 14. Google Alerts: Bring News to You <ul><li>Track web pages, blogs, video and news postings that mention selected keywords or phrases </li></ul>
    15. 15. Scan updates rather than searching <ul><li>Review short blurbs of web pages, blogs and news postings that mention selected keywords or phrases </li></ul>
    16. 16. Making Decisions Before jumping in
    17. 17. The Six “T’s” to Remember <ul><li>Theme – focus, purpose, what you will talk about, guidelines </li></ul><ul><li>Tone – style, voice </li></ul><ul><li>Tactics – general type of activity (blogging, forum, video) </li></ul><ul><li>Tools – specific tool – Wordpress, Twitter, YouTube </li></ul><ul><li>Time (and time savers) – when, who, how long, how often </li></ul><ul><li>Tracking — what will you measure </li></ul>
    18. 18. Some Simple Measures <ul><li>Are people interacting with you? With each other? Find out: Visit your sites to check for comments. </li></ul><ul><li>Are your links and messages being shared? Find out: Through Google Alerts and Twitter search. </li></ul><ul><li>Did someone find you through a social network? Find out: Ask and add to “W h ere did you hear about us ” </li></ul><ul><li>What do tenants want? Find out: Do a survey or poll. </li></ul>
    19. 19. Keeping Afloat <ul><li>Don’t dive head first </li></ul><ul><li>Listen to what is already going on </li></ul><ul><li>Practice with other names </li></ul><ul><li>Plan extra time to learn </li></ul><ul><li>Schedule time to maintain every week </li></ul><ul><li>Stay connected to your purpose & marketing plan </li></ul>
    20. 20. Thank You Beth S. Brodovsky, President Iris Creative | Communications Build Community 610-567-2799 Connect at: [email_address] www.iriscreative.com www.linkedin.com/in/bethbrodovsky www.twitter.com/bethbrodovsky www.facebook.com/iriscreative Photographs from Flickr™ used under the Creative Commons license. Credits: Randy son of Robert, Whistling in the Dark, Beggs, Amy the Nurse, and St_A_Sh.