Simple Social Media Cycle


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If you can\'t see how social media fits into your marketing plan, time or budget, take a look at this simple cycle as a place to start. This view of social media starts with one step and adds on others that connect to each other to build links and create content. New Marketing includes web, print, email and social. Learn how to integrate starting with tools and skills you already have

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Simple Social Media Cycle

  1. 1. Simple Social Media Cycle February 11, 2009
  2. 2. Purpose <ul><li>Start with what makes sense </li></ul><ul><li>Think about what you are trying to accomplish </li></ul><ul><li>Decide personal vs professional comfort zone </li></ul><ul><li>Test drive </li></ul><ul><li>Keep what you like and what works </li></ul>
  3. 3. Cycle Steps <ul><li>Google Alerts </li></ul><ul><li>RSS Reader </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>SlideShare </li></ul><ul><li>LinkedIn </li></ul><ul><li>Marketing </li></ul><ul><li>Answer and Comment </li></ul>
  4. 4. Google Alerts <ul><li>Set up Google Alerts (click the &quot;more&quot; link) Set up a free account and track phrases that are key in your industry and in an area of your expertise - put quotes around the phrase. Use these to see who is already talking in your field. </li></ul><ul><ul><li>http://www. google .com/alerts </li></ul></ul><ul><ul><li>Tips: http://www. vibemetrix . com/blog/ </li></ul></ul>
  5. 5. RSS Reader <ul><li>When you see a trend in blogs that consistently have good info – or appear to be key competitors – subscribe to the RSS feed from their blog and scan them regularly using My Yahoo, Google Reader or another RSS reader. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  6. 6. Twitter <ul><li>Set up a Twitter account and start by following your blog writers. Look at who they follow and who follows them for others in your orbit. Use links and comments from bloggers and twitterers to fuel your blog. </li></ul><ul><ul><li>Webcast: </li></ul></ul><ul><ul><li>Blog with tips: http://www. twitip . com/promote-twitter-blog/ </li></ul></ul><ul><ul><li>Tiny URL (to make a long link fit in Twitter’s 140 characters): http: //tinyurl .com/ </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>To create an account: </li></ul></ul>
  7. 7. Start a Blog <ul><li>Wait to start until you see what thinking is out there and you can present a distinct point of view. Make a list of topics and write a few before launching. </li></ul><ul><ul><li>www. wordpress .com </li></ul></ul><ul><ul><li>www. blogger .com </li></ul></ul><ul><li>Blog about Blogging </li></ul><ul><ul><li>http://www. problogger .net/archives/2006/02/15/choosing-a-blog-platform/ </li></ul></ul>
  8. 8. SlideShare <ul><li>Set up a Slideshare account at www. slideshare .net . Slideshare will post your PowerPoint or other presentation for free. Turn blog posts or good answers into presentations and show publicly on SlideShare and add to your LinkedIn page. </li></ul>
  9. 9. Promote on LinkedIn <ul><li>Choose a Wordpress blog and you can add it to your page. It will update automatically </li></ul><ul><li>You can also set up a company page in addition to your personal page </li></ul>
  10. 10. Market <ul><li>List you blog in and other blog lists, link to smart people from your blog, comment on others blogs (your comments show up in google), and add your latest posts to your email signature and your status in LinkedIn and Facebook, and other networking sites. </li></ul>
  11. 11. Answer Questions <ul><li>Social networking is about giving as much as getting, just like in person networking. </li></ul><ul><ul><li>Scan updates and make comments </li></ul></ul><ul><ul><li>Join online groups and start and contribute to discussions </li></ul></ul><ul><ul><li>Select question topics to track from your LinkedIn home page and email </li></ul></ul>
  12. 12. Find Me On: <ul><li>On Twitter: @bethbrodovsky </li></ul><ul><li>Blog: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Email: </li></ul>