PRESENTS
SOUTH BY SOUTH EAST
the next 2 hours
SXSW distilled
Break
Q&A
Drink and discussions
@davidcaygill @benessen
@deemac99@Fourie_duPreez
There are so many
amazing things in the
universe. don’t be
distracted by things
that are not.
“
”
the insights that
matter...
change
at the rate of
moore’s law
Participation brands
visibly enhance the flow of
people’s lifestyles.
lifestyle hacks
#1 practical magic
lifestyle hacks
#2 habituality
lifestyle hacks
#3 material quality
Confidential © 2014
the team
1. 21st century content craft
2. Future of social is collaboration
3. Brands as digital anthropologists
4. Living...
21st century content craft
21st century content craft
A cyberpunk tech war is
coming. not for your
pocket, desktop or living
room. but for how you
ex...
algorithmic journalism
algorithmic journalism works
50m+ unique visitors per month
75k av Facebook Likes per post
380m page views from 100 posts
...
perfecting curiosity gaps
brand collaboration through native advertising
entertaining mobile brand utility
extraordinary digital storytelling
extraordinary digital storytelling
rebooting the news
rebooting cookery!
rebooting the news
the rise and rise of short form video
next generation internet
next generation virtual reality for brands
key takeouts
3. Foster a culture of content craft
2. Make content that POPS
4. Re-imagine immersive brand experiences
1. C...
The future of social is collaboration
collaboration
active
output orientated
social as means to end
connection
passive
input orientated
social as end in itself
...
CREATIVE
COLLABORATION
TECHNOLOGY
COLLABORATIVE
ECONOMY
access over ownership peer to peer
more like real lifehuman & authentic
CREATIVE
COLLABORATION
TECHNOLOGY
COLLABORATIVE
ECONOMY
The next frontier is to
make asynchronous
communication as
seamless as real time
conversations
“
”
From ‘connection’ to
‘c...
share desktop surfaces with illumishare
MIT Scratch programme
collaborative
programming
for kids
brand participation through collaboration
key takeouts
1. Design for access as well as ownership
2. Identify the passionate peers in your category
3. Create the too...
brands as digital anthropologists
stop doing digital
marketing and start
doing marketing for
the digital age
“
”
brands as digital
anthropologists
Ben Malbo...
the inequalities of participation
harness superfans to fuel participation
Being anonymous & private is the ‘new social’
brands stepping out into digital culture
brands stepping out into digital culture
brands stepping out into digital culture
the way we communicate is evolving
a growing universal visual language
collaborative social experiences through entertainment
key takeouts
1. Let superfans in to fuel participation
2. Be honest and creative when entering new spaces
3. Get fluent in...
software > hardware > Wear
software > hardware > Wear
15 years' time computers will be
more intelligent than we are and
will be able to understand wh...
the race has changed
ubiquitous embedded computing
perceptive computing
perceptive computing
sci-fi as a business plan
health as a tech toy
ultra specific wearables
wearables as controllers
wearables as controllers
do we still need single use devices?
Data Capture
Lifestyle context
Behavioural
prompt
Measurement
Enhancement
from quantification to qualification
giving customers a privileged perspective
key takeouts
1. What role do you play as tech wraps around your consumer?
2. How can you activate actionable health and fi...
living in an automated world
“
”
Brands in an automated
world
12 Ahead
brands can be the
connective tissue
between real people
and technology
new times and a new class of consumer
human api
using artificial intelligence as ‘sense makers’
enhancing your life with automation
gamifying participation
big data hubris
Source: Gartner / IBM, 2014
the promise of predictive marketing
Source: Gartner / IBM, 2014
reverse engineering hollywood
ource: Gartner / IBM, 2014
key takeouts
1. Start designing for an automated world
2. Find extraordinary auto enhance brand moments
3. Embed motivatio...
From design to DE$IGN
“
”
visual everything
we must change our
mindset about design
and designers
Maria Giudice, Innovator and Author, Rise of t...
“
”
design everything
we must change our
mindset about design
and designers
Maria Giudice, Innovator and Author, Rise of t...
design is the glue that connects the brand
visual
productexperience DE$IGN
commercial
From design to DE$IGN
1. design = ALIGN A DESIRED OUTCOME WITH A USER’S INTEREST
2. design = informed iteration
3. design = insight driven persuasion
4. design = craft
design = change
from ceo to deo:
change agent
facilitator
iterates
key takeouts
1. Make Design the glue for your brand
2. Make your Design process commercial
3. Align the user’s interests w...
Your next 1 billion customers
Oxfam: African advertising campaign is helping to dispel negative stereotypes
AFRICA’S MIDDLE CLASS HAS TRIPLED OVER THE LAST 30 YEARS
class attendance climbed to 95%
43% of kenya’s $40 billion GDP flows through M-pesa
3 key take-outs
Understand the context of the market then you will see
the opportunities to innovate
Develop exciting valu...
innovation at the edges
Where does innovation happen in your organisation?
R&D Centre in leeds? Marketing meeting?
when different kinds of people meet
18c internet culture
Innovation at the
edges
True discovery happens in a
very undirected way, when
you figure it out as you go
along
“
”
Joi It...
learn by doing
re-imagine the tools you need
make social sawdust
Two life saving machines
point of use technology + global logistics
social growth strategies
key takeouts
3. Embrace new opportunities and pivots
2. Lower the barrier of experimentation
4. Create byproducts from you...
THANK YOU
Break
PRESENTS
SOUTH BY SOUTH EAST
BREAk - 10 minuets
PRESENTS
SOUTH BY SOUTH EAST
questions - #sxse
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SXSE 2014

  1. 1. PRESENTS SOUTH BY SOUTH EAST
  2. 2. the next 2 hours SXSW distilled Break Q&A Drink and discussions @davidcaygill @benessen @deemac99@Fourie_duPreez
  3. 3. There are so many amazing things in the universe. don’t be distracted by things that are not. “ ” the insights that matter Dr Neil deGrasse Tyson, Astrophysicist, Cosmos
  4. 4. change at the rate of moore’s law
  5. 5. Participation brands visibly enhance the flow of people’s lifestyles.
  6. 6. lifestyle hacks #1 practical magic
  7. 7. lifestyle hacks #2 habituality
  8. 8. lifestyle hacks #3 material quality
  9. 9. Confidential © 2014
  10. 10. the team 1. 21st century content craft 2. Future of social is collaboration 3. Brands as digital anthropologists 4. Living in an automated world 5. From design to de$ign 6. Hardware / Software / Wear 7. Innovation at the edges 8. Your next billion customers
  11. 11. 21st century content craft
  12. 12. 21st century content craft A cyberpunk tech war is coming. not for your pocket, desktop or living room. but for how you experience reality. “ ”John Brownlee, Fast Company
  13. 13. algorithmic journalism
  14. 14. algorithmic journalism works 50m+ unique visitors per month 75k av Facebook Likes per post 380m page views from 100 posts 5m minutes daily watching
  15. 15. perfecting curiosity gaps
  16. 16. brand collaboration through native advertising
  17. 17. entertaining mobile brand utility
  18. 18. extraordinary digital storytelling
  19. 19. extraordinary digital storytelling
  20. 20. rebooting the news
  21. 21. rebooting cookery!
  22. 22. rebooting the news
  23. 23. the rise and rise of short form video
  24. 24. next generation internet
  25. 25. next generation virtual reality for brands
  26. 26. key takeouts 3. Foster a culture of content craft 2. Make content that POPS 4. Re-imagine immersive brand experiences 1. Craft for the ‘curiosity gap‘
  27. 27. The future of social is collaboration
  28. 28. collaboration active output orientated social as means to end connection passive input orientated social as end in itself a new social paradigm
  29. 29. CREATIVE COLLABORATION TECHNOLOGY COLLABORATIVE ECONOMY
  30. 30. access over ownership peer to peer
  31. 31. more like real lifehuman & authentic
  32. 32. CREATIVE COLLABORATION TECHNOLOGY COLLABORATIVE ECONOMY
  33. 33. The next frontier is to make asynchronous communication as seamless as real time conversations “ ” From ‘connection’ to ‘collaboration’ Stephen Kim, Global Creative Solutions, Microsoft / Skype
  34. 34. share desktop surfaces with illumishare
  35. 35. MIT Scratch programme collaborative programming for kids
  36. 36. brand participation through collaboration
  37. 37. key takeouts 1. Design for access as well as ownership 2. Identify the passionate peers in your category 3. Create the tools to enable collaborative creativity 4. Focus your social use on productive output
  38. 38. brands as digital anthropologists
  39. 39. stop doing digital marketing and start doing marketing for the digital age “ ” brands as digital anthropologists Ben Malbon, Dir Strategy, Google Creative Labs
  40. 40. the inequalities of participation
  41. 41. harness superfans to fuel participation
  42. 42. Being anonymous & private is the ‘new social’
  43. 43. brands stepping out into digital culture
  44. 44. brands stepping out into digital culture
  45. 45. brands stepping out into digital culture
  46. 46. the way we communicate is evolving
  47. 47. a growing universal visual language
  48. 48. collaborative social experiences through entertainment
  49. 49. key takeouts 1. Let superfans in to fuel participation 2. Be honest and creative when entering new spaces 3. Get fluent in new visual vocabularies 4. Mobilise communities through creative collaboration
  50. 50. software > hardware > Wear
  51. 51. software > hardware > Wear 15 years' time computers will be more intelligent than we are and will be able to understand what we say, learn from experience, make jokes, tell stories and even flirt. “ ”Carl Bass, President & CEO of Autodesk Inc,The Robot Revolution.
  52. 52. the race has changed
  53. 53. ubiquitous embedded computing
  54. 54. perceptive computing
  55. 55. perceptive computing
  56. 56. sci-fi as a business plan
  57. 57. health as a tech toy
  58. 58. ultra specific wearables
  59. 59. wearables as controllers
  60. 60. wearables as controllers
  61. 61. do we still need single use devices?
  62. 62. Data Capture Lifestyle context Behavioural prompt Measurement Enhancement from quantification to qualification
  63. 63. giving customers a privileged perspective
  64. 64. key takeouts 1. What role do you play as tech wraps around your consumer? 2. How can you activate actionable health and fitness? 3. What data do you need to do more for your consumer? 4. How do you help your audience improve themselves?
  65. 65. living in an automated world
  66. 66. “ ” Brands in an automated world 12 Ahead brands can be the connective tissue between real people and technology
  67. 67. new times and a new class of consumer
  68. 68. human api
  69. 69. using artificial intelligence as ‘sense makers’
  70. 70. enhancing your life with automation
  71. 71. gamifying participation
  72. 72. big data hubris Source: Gartner / IBM, 2014
  73. 73. the promise of predictive marketing Source: Gartner / IBM, 2014
  74. 74. reverse engineering hollywood ource: Gartner / IBM, 2014
  75. 75. key takeouts 1. Start designing for an automated world 2. Find extraordinary auto enhance brand moments 3. Embed motivation core drivers into experiences 4. Harvest data for predictive patterns
  76. 76. From design to DE$IGN
  77. 77. “ ” visual everything we must change our mindset about design and designers Maria Giudice, Innovator and Author, Rise of the DEO
  78. 78. “ ” design everything we must change our mindset about design and designers Maria Giudice, Innovator and Author, Rise of the DEO
  79. 79. design is the glue that connects the brand
  80. 80. visual productexperience DE$IGN commercial From design to DE$IGN
  81. 81. 1. design = ALIGN A DESIRED OUTCOME WITH A USER’S INTEREST
  82. 82. 2. design = informed iteration
  83. 83. 3. design = insight driven persuasion
  84. 84. 4. design = craft
  85. 85. design = change from ceo to deo: change agent facilitator iterates
  86. 86. key takeouts 1. Make Design the glue for your brand 2. Make your Design process commercial 3. Align the user’s interests with the brand’s 4. Add some Design thinking to your day to day
  87. 87. Your next 1 billion customers
  88. 88. Oxfam: African advertising campaign is helping to dispel negative stereotypes
  89. 89. AFRICA’S MIDDLE CLASS HAS TRIPLED OVER THE LAST 30 YEARS
  90. 90. class attendance climbed to 95%
  91. 91. 43% of kenya’s $40 billion GDP flows through M-pesa
  92. 92. 3 key take-outs Understand the context of the market then you will see the opportunities to innovate Develop exciting value propositions that are relevant for the audiance Adapt your approach to mobile to suit the technologies available
  93. 93. innovation at the edges
  94. 94. Where does innovation happen in your organisation?
  95. 95. R&D Centre in leeds? Marketing meeting?
  96. 96. when different kinds of people meet
  97. 97. 18c internet culture
  98. 98. Innovation at the edges True discovery happens in a very undirected way, when you figure it out as you go along “ ” Joi Ito, MIT Media Lab Director
  99. 99. learn by doing
  100. 100. re-imagine the tools you need
  101. 101. make social sawdust
  102. 102. Two life saving machines
  103. 103. point of use technology + global logistics
  104. 104. social growth strategies
  105. 105. key takeouts 3. Embrace new opportunities and pivots 2. Lower the barrier of experimentation 4. Create byproducts from your process 1. Find collaborations in your network
  106. 106. THANK YOU Break
  107. 107. PRESENTS SOUTH BY SOUTH EAST BREAk - 10 minuets
  108. 108. PRESENTS SOUTH BY SOUTH EAST questions - #sxse
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