the team 1. 21st century
content craft 2. Future of social is collaboration 3. Brands as digital anthropologists 4. Living in an automated world 5. From design to de$ign 6. Hardware / Software / Wear 7. Innovation at the edges 8. Your next billion customers
key takeouts 1. Design for
access as well as ownership 2. Identify the passionate peers in your category 3. Create the tools to enable collaborative creativity 4. Focus your social use on productive output
key takeouts 1. Let superfans
in to fuel participation 2. Be honest and creative when entering new spaces 3. Get fluent in new visual vocabularies 4. Mobilise communities through creative collaboration
software > hardware > Wear
15 years' time computers will be more intelligent than we are and will be able to understand what we say, learn from experience, make jokes, tell stories and even flirt. “ ”Carl Bass, President & CEO of Autodesk Inc,The Robot Revolution.
key takeouts 1. What role
do you play as tech wraps around your consumer? 2. How can you activate actionable health and fitness? 3. What data do you need to do more for your consumer? 4. How do you help your audience improve themselves?
3 key take-outs Understand the
context of the market then you will see the opportunities to innovate Develop exciting value propositions that are relevant for the audiance Adapt your approach to mobile to suit the technologies available