MAPPING THE AUSTRALIAN POLITICAL BLOGOSPHERE (AXEL BRUNS AND DEBRA ADAMS, 2007) Main Findings1. The Australian blogosphere dominated by leftist perspectives2. Mainstream media sparked the discussion of issues but not involved inblogger discussions.3. Bloggers did not hyperlink to primary sources of news4. News media and politicians do participate but participation is limited4. Bloggers will not always blog about the issue that’s big in the news. Theywill blog about the things that are of interest to them5. Hyperlinks point to the social conversational nature of blogs
AXEL BRUNS MORERECENT WORK (2010) Mapping the online community of Australia The colours represent blog communities talking about different topics
PROMINENT BLOGS IN POLITICAL BLOGOSPHERE IN 2010Crickey,Larvatusprodeo,CatallaxyFiles, ClubTruppo, JohnQuiggin,Unleashed,Peter Martin
ANALYSING THE CURRENT BLOGOSPHEREIs the political blogosphere more left or rightwing?What types of blogs dominate the politicalblogosphere?What features do they have in common?
ANALYSING THE CURRENT BLOGOSPHEREBlogs taken from Brunsrecent researchLeftist blogs: LarvatusProdeo, John Quiggin,Crikey‘Right’ blogs: CatallaxyFiles,Centre: Club Troppo,Unleashed, Peter Martin
ANALYSING THE CURRENT BLOGOSPHEREIn 2006-07, 64% of Australian households had home Internet accessand 73% had access to a home computer. Households with access tothe Internet increased by 4 %.In 2008-09, 72% of Australian households had home internet accessand 78% of households had access to a computer. Households with abroadband internet connection increased by 18% from 2008.-Australian Bureau of Statistics
THE MALAYSIAN SOLUTION IN THE BLOGOSPHEREMalaysian solution: Australia will invest itsmoney to send asylum seekers coming byboat to be processed in Malaysia. The plan isto resettle these people in a third country.
Malaysian solutionview: mostlyopposed to policy
Malaysian solutionview: 18 commentsall of which opposedthe policy
Malaysian policy view: analyses pros and cons yet shows moresupport for the policy than criticismTroppo contributors often tend towards an “essay blogging” stylerather than just short, link-based posts.
John Qiggin: No mention at all of the refugee issue. This is a personalblogSome are personal entries which have nothing to do with politicsHe does have a broad base of followers who comment and havediscussionsPeter Martin: Personal blog that includes the articles of other writersLots of materials from other sources
Examples of Drum Unleashed contributorsPeter Lewis: director of Essential MediaCommunications (EMC), a public affairs and researchcompanyJohn Menadue: founding chair and Board member ofthe Centre for Policy Development.Alex Pagliaro: refugee campaigner for AmnestyInternational AustraliaMalaysian Solution view: Criticism of the policy
ANALYSING THE CURRENT BLOGOSPHEREThree categories of blogs emerge:1.personal blogs by experts2. group blogs created by experts3.public sphere discussion by main streammedia that has features of blogs
1. PERSONAL BLOGSHighly informative contentNarrower target audience (but commentsstill present)High interconnectedness (Blog roll)Created by a well informed individual
LAYOUT OF PERSONAL BLOGSJohn QuigginInterlinking with blogs in different categoriesPeter MartinInterlinking to other media sources, commentatorsand resources
2.GROUP BLOGSMany contributorscreated by individuals who are well informedextensive comment discussion of issuesHyperlinkingHigh interconnectedness (Blog Roll)
LAYOUT OF GROUP BLOGSLarvatus Prodeo: more professional: have tabsseparating posts into categoriesSubscription optionDifferent comment optionsClub Troppo: more like a personal blog with coreblogger contributions as well as commentsFew links to other sites/blogs
3. PUBLIC DISCUSSION BLOGSHigh interconnectedness (through links toother media)Contributions by journalists and politiciansLarge target audienceMultimedia platform
LAYOUT OF PUBLIC DISCUSSION BLOGSCrikey: Multiple column layout with ads,category tabs, interactivityPaywall model yet it allows articles byreadersCompilation of blogsThe Drum Unleashed:No hyperlinks inside articles
ANALYSING THE CURRENT BLOGOSPHERE Trafﬁc Rank of Blogs in Australia 1. ABC the Drum Unleashed (24th) 2. Crickey (631th) 3.Larvatus Prodeo (24,694th) 4. John Quiggin (48143th) 5. Club Troppo (54,124) 6. Peter Martin (no data)
ANALYSING THE CURRENT BLOGOSPHERELeftist perspective still more dominantMore interactivity and multimedia contentMore mainstream media and politicianparticipationInterlinking and multiple perspectivescreate engaging blogs
ANALYSING THE CURRENT BLOGOSPHERE Blogging is about engaging content...So I leave you with engaging content found by blogger Peter Martin.... Taiwanese perception of Australian politics 2010 http://www.youtube.com/watch? v=RQ_s6V1Kv6A
ANALYSING THE CURRENT BLOGOSPHEREBibliographySmolkin, R 2004, ‘The expanding blogosphere’, American Journalism Reviewhttp://snurb.info/node/1369Bruns A & Adams D 2007, ‘Mapping Australian political blogosphere’www.mappingonlinerepublics.nethttp://www.crikey.com.au/2011/07/26/welcome-to-the-malaysian-solution/http://clubtroppo.com.au/http://larvatusprodeo.net/http://catallaxyﬁles.com/?s=refugeeshttp://www.petermartin.com.au/search/label/columnhttp://johnquiggin.com/2011/08/17/crowdsourcing-the-links-between-climate-and-tobacco-hackery/comment-page-1/#comment-156028