5 Magic Tricks to add Shazam to your SEO!
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5 Magic Tricks to add Shazam to your SEO!



SEO continues to be an important component of your marketing efforts, and effective SEO can add "shazam" to your search engine optimization efforts! Allison Kulage of Bare Knuckle Marketing LLC and ...

SEO continues to be an important component of your marketing efforts, and effective SEO can add "shazam" to your search engine optimization efforts! Allison Kulage of Bare Knuckle Marketing LLC and Ken Saunders of Search Engine Experts LLC present 5 tips you must be doing to add pizzazz to your digital strategy! Sponsored by Small Biz Fight Club.

Can you handle additional customers that an effective strategy can bring?




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    5 Magic Tricks to add Shazam to your SEO! 5 Magic Tricks to add Shazam to your SEO! Presentation Transcript

    • 5 Magic Tricks to Add Shazam to your SEO!
    • Google ranking is still important
      So is overall visibility
      Marketing plan should be a blend of strategies
      SEO Isn’t Just About Google Anymore
    • Research Your Market and Your Competition
      Use Social Media for Keyword Research 
      Invite Users to Generate Content 
      Know the Latest Search Features to add "WOW Factor" to your SEO
      Prove ROI 
      Add Pizazz to Your Optimization Efforts
    • Research: Market
      Social Media
      common problems
      Survey your market
      Print or online trade publications
      Focus groups
    • Research: Competition
      Competition = Top Ranking Sites
      Competitor’s Social Media Sites
      Evaluate Competitor’s Content
      Google - allintitle:
      Yahoo! - linkdomain:
    • Research: Keywords
      Google Keyword Tool
      Social Media
      listen to market speak
      “Hints” from Google
    • User Generated Content
      Use your social networks to connect
      Ask Industry Experts to guest blog/write guest articles
      Reviews / Ratings
      Contest / Giveaways
      User forum / knowledge base
    • User Generated Content: Benefits
      Builds trust
      Can improve rankings
      Encourages engagement
      Can reduce customer service costs by allowing users to help each other
    • Add the “WOW” Factor to Your SEO Strategy
      Local Search (Google Maps)
      Coupon and Deal Sites
      Social Media
      • Image Optimization
      • Alt attribute (alternative text - required)
      • Keywords in file name
      • Text versus image
      • Video
      • Keywords in description
      • Link to your site in YouTube description
      • Google transcribe
      Supporting Media: Images and Video
    • You See This Image…
    • Use your alt tags and name the image with keywords so that it comes up in search and makes it readable for those who cannot view the images, such as the visually impaired who use reading machines.
      But the Search Engines See This…
    • Use the Transcription Button
    • Don’t Forget a Link to Your Site!
    • Use Your Keywords in Video’s Description
    • Mobile marketing campaigns
      Opt In text messaging
      Holiday text message offers
      Alerts, updates and reminders
      QR Codes
      Place on business card
      Link to a phone number
      Reward for joining Facebook page
      Join email list
      Mobile Marketing
    • Mobile Considerations
      Are your site visitors using mobile?
      Mobile Site vs. Mobile App
      What platform is best?
    • You Could Be Missing Out on Traffic
      • Claim your listings
      • Optimize
      • Positive reviews do help (UGC)
      • Consistent listings build trust
      Local Search
      • Groupon, CincySavers, Living Social, CoupSmart
      • Prepare in advance
      • Know your break even point
      • Widely shared in social networks
      Coupons and Deal Sites
    • Track it
      Think beyond the first coupon
      Offer customer loyalty program
      Encourage repeat business
      Generates awareness for new location/new business
      Generates awareness for new product launch
      Watch analytics for traffic spike
      Coupons and Deals
    • Remember to add social sharing elements
      Wordpress Plugins
      Link to social sites in email, print, from site, stickers, banners etc.
      User Generated Content
      Social Networks
    • Strategies
      Share Coupons
      Grow Social Network
      News and Events
      Email Marketing
      Collect Addresses
      Form on site
      Email sign up at event
      Submit email to enter a contest
      Be transparent and offer Opt-Out
      Segment lists
      Generate targeted campaigns
    • Reach out to popular bloggers in your niche
      Form a relationship
      Ask for a review/article
      User generated content
      Ask community for advice
      Add valuable comments and links on other blogs
      Only comment with valuable content
    • Use keywords in headline, summary, body, text links
      Use long tail keywords in summary, body
      Go beyond the copy: Include video, images
      Enable social sharing
      Include call to action
      Include trackable links
      Reach out to relevant press contacts
      Make sure PR links back to your site
      Press Releases
    • Attracts fans to social networks
      Helps build qualified email list
      Helps build brand recognition
      Encourages social sharing
      Know the rules of promotions within social networks
      Builds user generated content
      Get sponsors to donate prizes
      Release content during heavy promotion
      Notify community of the winner
      Contests and Sweepstakes
    • Google Analytics
      Identify Key Performance Indicators
      Know how to find them
      Search traffic
      Referrer traffic
      Visitor map
      Identify Potential Problems
      Abandoned shopping cart
      Page errors
      Errors with forms
      Prove Your ROI: Analytics
    • Analytics: Dashboard
    • Site usage metrics. What do they mean?
      Visits – The number of visits received by your site.
      Pageviews – Total number of pages viewed on your site -general indicator of how much your site is used.
      Pages/Visit – Average visit in terms of pageview. The higher the number means your visitor interacts heavily with your site.
      Bounce Rate – Percentage of single-page visits - visitor leaves from the entrance page
      Avg. Time on site – Average amount of time your visitors spend on your site.
      New Visits – The percentage of new visitors your site attracts.
      Analytics: Dashboard
    • Analytics: Traffic Sources Overview
    • Direct Traffic – Types in your domain name or visits by a bookmark.
      Referring Sites – Traffic from other sites (links).
      Search Engines – Traffic from search engines.
      Analytics: Traffic Sources Overview
    • Customize dashboard
      Create custom reports
      Export reports
      Get monthly emails
      Analytics: Tips
    • Compare Dates
      Month to month
      Time of year, to determine seasonality
    • Exclude internal traffic from your reports
    • Network size
      Active vs. Total Members
      Quantity of comments
      • Contacts
      • Coupon redemption
      Brand mentions
      Analysis: Social Media Metrics
    • Social Media Analysis: Tips on Proving ROI
      Don’t focus on only proving direct ROI
      Benefits are often secondary or tertiary
      Focus on interaction, value of content, not numbers
      Focus on Branding
      Measure actions, not just size of network
      Track your time/costs
      Social Media is for conversation, not conversion
    • Thank you!
      Ken Saunders
      (513) 379-3800
      Twitter @IFindU
      Allison Kulage
      (513) 402-2735
      Twitter @BareKnuckleMktg