UX Tips
How to Promote
and Highlight
New SaaS Features
by iridize
The Data
iridize.com
Drawing attention
to new features is
important so that
users will notice
them and learn
how to use th...
iridize.com
Use your
colors
(and shapes)
iridize.com
Make the news
about the new
feature stand out.
The effectiveness of
highlighting lies in
pattern recognition.
iridize.com
Our brains adjust to a
certain layout and
coloring scheme, so that
when something
changes, an “alarm”
goes off...
iridize.com
And vice versa: don’t
overdo UI changes – it
will dull out your users’
ability to notice the
changes. Over-
st...
iridize.com
The Splash
Screen is
your friend
iridize.com
Splash screens are an effective
attention-grabbing on-page
method.
They relay the minimum amount
of informatio...
iridize.com
The user has to take action to move
past the splash screen and on to the
website (respond to call to action or...
iridize.com
Balance should
be maintained
between two
parameters: Source:
http://www.flickr.com/photos/29174632@N00/2208944...
iridize.com
Balance should
be maintained
between two
parameters: Source:
http://www.flickr.com/photos/29174632@N00/2208944...
iridize.com
One approach to this – let
your users discover the
feature in their own
time. They will look for it
when they ...
iridize.com
Launch
“Tip of the Day”
iridize.com
Make sure the Tip of
the Day is worded
minimally. Some users
may pick up quite a
few details about new
advance...
iridize.com
Make
HELP
more accessible
iridize.com
When your users do
decide to discover it –
use all the words that
describe this action or
feature in your
know...
iridize.com
Whatever they look for -
they should find it.
For example: to describe
a new analytics feature –
use the words...
iridize.com
One
feature
at a time
iridize.com
It’s hard to process more
than one feature at a
time. Space out new
feature launches to give
users time to adj...
Why Iridize Mobile?We Hope That Was Helpful!
Read more about onboarding solutions
at blog.iridize.com
Or request a demo at...
Icons in this presentation made
from Flaticon.com:Freepikby
iridize.com
Upcoming SlideShare
Loading in …5
×

UX Tips - How to Promote and Highlight New SaaS Features

1,096 views

Published on

Introducing a new feature to your SaaS users is a delicate matter of encouraging them to discover it of their own initiative. Here be a few tips on how to highlight and promote new features without your users developing a blind spot for your notifications.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,096
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

UX Tips - How to Promote and Highlight New SaaS Features

  1. 1. UX Tips How to Promote and Highlight New SaaS Features by iridize
  2. 2. The Data iridize.com Drawing attention to new features is important so that users will notice them and learn how to use them quickly and easily.
  3. 3. iridize.com Use your colors (and shapes)
  4. 4. iridize.com Make the news about the new feature stand out. The effectiveness of highlighting lies in pattern recognition.
  5. 5. iridize.com Our brains adjust to a certain layout and coloring scheme, so that when something changes, an “alarm” goes off and our eyes are stimulated to focus on what’s changed.
  6. 6. iridize.com And vice versa: don’t overdo UI changes – it will dull out your users’ ability to notice the changes. Over- stimulation is bad for new advanced feature implementation.
  7. 7. iridize.com The Splash Screen is your friend
  8. 8. iridize.com Splash screens are an effective attention-grabbing on-page method. They relay the minimum amount of information in a glance and can’t be ignored.
  9. 9. iridize.com The user has to take action to move past the splash screen and on to the website (respond to call to action or else close the screen). Img source: digitalart @ FreeDigitalPhotos.net
  10. 10. iridize.com Balance should be maintained between two parameters: Source: http://www.flickr.com/photos/29174632@N00/2208944056 Offer your new feature (don’t force it)
  11. 11. iridize.com Balance should be maintained between two parameters: Source: http://www.flickr.com/photos/29174632@N00/2208944056 Users are required to deal with UI and navigation changes all the time. Many users ignore them, hoping to avoid burdening their memories with yet another software change.
  12. 12. iridize.com One approach to this – let your users discover the feature in their own time. They will look for it when they need it. Be there when they do, to help with the adoption.
  13. 13. iridize.com Launch “Tip of the Day”
  14. 14. iridize.com Make sure the Tip of the Day is worded minimally. Some users may pick up quite a few details about new advanced features. To learn more about tooltips for Tip of the Day, go to iridize.com
  15. 15. iridize.com Make HELP more accessible
  16. 16. iridize.com When your users do decide to discover it – use all the words that describe this action or feature in your knowledgebase, youtube channel and blog. Image source, according to CC attribution license.
  17. 17. iridize.com Whatever they look for - they should find it. For example: to describe a new analytics feature – use the words Analytics, Statistics, graphs, figures, usage rates.
  18. 18. iridize.com One feature at a time
  19. 19. iridize.com It’s hard to process more than one feature at a time. Space out new feature launches to give users time to adjust.
  20. 20. Why Iridize Mobile?We Hope That Was Helpful! Read more about onboarding solutions at blog.iridize.com Or request a demo at contact@iridize.com iridize.com
  21. 21. Icons in this presentation made from Flaticon.com:Freepikby iridize.com

×