The Biggest Ecommerce Shopping Cart Bottlenecks

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E-Commerce bottlenecks come in all shapes and sizes, from myriad reasons. Some are UX related, some stem from an over-complicated checkout process and some are simply caused by misplaced information …

E-Commerce bottlenecks come in all shapes and sizes, from myriad reasons. Some are UX related, some stem from an over-complicated checkout process and some are simply caused by misplaced information gathering instances. In this Slideshare you will find a short list of the major e-Commerce shopping cart bottlenecks that lead to cart abandonment - and some tips on how to deal with them.

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  • 1. The Biggest E-commerce Shopping Cart Bottlenecks by iridize
  • 2. iridize.com The biggest problem with shopping cart bottlenecks – is that they lead to cart abandonment, also known as “the exact opposite of successful customer conversion”. Image source: Danilo Rizutti @ FreeDigitalPhotos.net
  • 3. iridize.com E-commerce shopping is never as straightforward as a brick and mortar storefront purchase. e- Commerce sites need to shift gears in regard to conversion optimization techniques:
  • 4. iridize.com Analyzing Abandoned Carts
  • 5. iridize.com Map your analytics out to help you determine where your customers are struggling.
  • 6. iridize.com Focus your energy and resources on predictive analytics and user-centric analytics, to transform traffic into actual lead generation. Icon source
  • 7. iridize.com Common Bottlenecks
  • 8. iridize.com Information Gathering Your users’ information is important, but wait until they have signed up to your service to start collecting it. The important data you need to collect is really in the browsing patterns, anyway. Icon source
  • 9. iridize.com Checkout The road to checkout should be as quick and as painless as possible. “Design better UX” is easier said than done, but needs your attention are micro- conversions of every step of the way, from landing page to checkout. Icon source
  • 10. iridize.com Upload Time This may sound like techno-babble, but if you have any doubts – measure your server’s upload time and see if you can cut it down. You wouldn’t believe how many customers you loose during those lagging “Loading” periods. Icon source
  • 11. iridize.com Conversion Optimization
  • 12. iridize.com Like with every conversion optimization effort, the key lies with the analytics. Make sure you are measuring the right elements.
  • 13. iridize.com For instance – check to see if cross-selling isn’t harming your conversion efforts. Another UX tip: minimize customer decisions to the bare minimum, decreasing the confusion and dillemmas.
  • 14. iridize.com Ask us more about iridize’s onboarding and cart abandonment solutions.
  • 15. Why Iridize Mobile?We Hope That Was Helpful! Learn more about onboarding solutions at iridize.com Or request a demo at contact@iridize.com iridize.com